Phone advertising is the type of advertising that utilizes smartphones in promoting one’s products and services. The prevalence of smartphones proved that this form of advertising reaches a wider audience compared to other advertising platforms.

1. 5 Things You Should Know About Phone Advertising
Phone advertising is the type of advertising
that utilizes smartphones in promoting
one’s products and services. The prevalence
of smartphones proved that this form of
advertising reaches a wider audience
compared to other advertising platforms. A
lot of people own a smartphone and there
is no doubt that phone advertising is
making a huge impact in advertising in
Australia.
Phone advertising is very similar to web or online advertising. It is proved to be an effective way in
reaching one’s target audience as people use their smartphone every day and it paved the way to reach
potential clients, as businesses take advantage of the prevalence of mobile devices in households.
A lot of people have their smartphones within reach at all times. Some people are inseparable with their
mobile device. These attributes led to the conclusion that businesses and advertisers will benefit in
phone advertising through easy access of the platform. At the same time, advertisers can create ads and
content that is more personalized and intimate since mobile devices are personal property and are
meant for personal use.
In addition, phone advertising also paved the way to other forms of promotions such as voucher
advertising. Below are the five things every business owner and advertiser you should know about
phone advertising when advertising in Australia.
1. Phone advertising is the future of marketing
Phone advertising is becoming more and more popular as the number of owners of mobile devices
grows. A lot of people own a smartphone and it continues to increase as people getting smartphones
are getting younger and younger. Thus, advertisers and marketers as well as business owners are
moving to this particular platform in showcasing their products and services. Mobile or phone
advertising is claimed to be the future of marketing as it proves to be effective in reaching the target
market.
2. It has high penetration rate among various demographics
Phone advertising has a high penetration rate among different demographics when advertising in
Australia. This means that this type of advertising reaches a lot of possible consumers in different target
markets. This is because almost every age group owns a smartphone. Thus, it is an effective form of
advertising in influencing potential clients.

2. 3. It is a cheaper form of advertising
One of the advantages of using phone advertising is because it is a cheaper form of advertising
compared to TV and radio advertising. It costs less, which is why many business owners opt to use this
type of advertising. There are many ways a business owner or advertiser can advertise through a
smartphone. One can advertise through banners or through apps. Businesses can also advertise through
SMS sent to smartphone users. This means that businesses can reach a wider audience at lesser cost.
This type of advertising can also save businesses sums of money in comparison if the businesses employ
conventional forms of advertising.
4. It is more personal
Phone advertising is deemed as more personal compared to other forms of advertising. This stems from
the fact that mobile phones is considered as a personal property of users and are used for personal
means such as sending private messages or making private calls to friends or contacts. Thus, using
phone advertising is like appealing to potential consumer personally compared to radio and TV ads that
are deemed to appeal to the general public.
5. It offers other possibilities
There is no denying that phone advertising offers a wide range of possibilities. This type of advertising
may branch out to voucher advertising, which is promoting one’s business with the use of discount
vouchers. Business owners can offer promo deals or discounts by sending an SMS to the smartphone
user. Of course, the criteria and condition of the promo is up to the business owner.