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The popularity of online shopping experiences has made room for new retail brands to emerge within a saturated market. The clothing brand and e-commerce site Frank & Oak recently hit 1 million members, representing 500 percent year-over-year growth. As a company that designs, manufactures, and sells their own products, they are redefining "vertical integration." This comprehensive ownership allows them a better understanding of their customers, in turn allowing an unprecedented depth of personalization. Ethan Song will present Frank & Oak's narrative of growth and how to own both the product and consumer experience.