Static banners have become a blind spot. Users do not engage with static banners; they engage with interactive rich media ads. GoldSpot is on a mission to conquer banner blindness with the "Deadly Dozen," a rich suite of high impact, interactive ads running in the banner space, equipped with motion, animation and video for all three screens. Presenter: Sunayana Bedi, vp, business development, Goldspot Media

1. Digital Rich Media Advertising 2.0

2. MOBILE MARKETING
ROADBLOCKS
Accidental Clicks a.k.a Fat Fingers
Cross Media Mobile Marketing
Mobile Optimized Sites

3. ROADBLOCK #1
“FAT FINGERS” - A THORNY PROBLEM
1 Digital marketers skepticism on mobile, justified
2 Mobile industry is struggling to identify criteria to
differentiate accidental clicks from real user
engagement

4. ROADBLOCK #1
“FAT FINGERS” – Static Vs Rich Banners
Static Banner …oops…tap Rich Media Banner
Static Banners often Banners with
“dissolve” within the 3D, Motion, Video and
content. Animation much harder to
ignore

5. ROADBLOCK #1
“FAT FINGERS”
• Results in Accidental clicks
• Dilutes value of CTR as a reliable metric
• Leads to incorrect measurements
Source: GoldSpot Mobile Fat Finger Report, Q3,2012

6. ROADBLOCK #1
“FAT FINGERS” – ANALYSIS
1 Banner “blind spotting” and fat
finger = minimal ROI for CPM
campaigns
2 A high rate of user engagement
with rich media banners =
maximum ROI for CPM
campaigns
3 The CTR of static banners fell by
almost 50% once we exclude
Source: GoldSpot Mobile Fat Finger Report, Q3,2012
accidental clicks from the
metrics, while that of rich media
banners by 25% for the same
criteria

7. SOLVE “FAT FINGERS”
ENGAGE THE USER BEFORE A TAP

8. ROADBLOCK #2
CROSS MEDIA MOBILE MARKETING
MOBILE = Display + Facebook + Twitter +
Search + Video + SMS + E-mail
Cost-efficient technology to launch cross
media mobile campaigns with a single rich
media destination
One dashboard to measure and optimize cross
3
media campaigns
Opt-in CRM data collection, from any mobile
4
campaign

9. ADSITE SOLUTION
GOLDSPOT MAXIMIZES MOBILE ROI
Launch Cross Media Campaigns Cost Efficiently
SOCIAL + SEARCH + VIDEO + DISPLAY CAMPAIGNS With OPT-IN
CRM

10. ROADBLOCK #3
LACK OF MOBILE OPTIMIZED SITES
From Google’s 2012 study on mobile
optimized websites, only about 21% of
advertisers have a mobile presence. More
than 79% are serving online experience to
mobile users.
Sub-optimal User Experience.
Missed Opportunity for Marketers!

11. DRAG & DROP MICROSITE CREATOR
SMARTPHONE OPTIMIZED SITES WITHIN 60 MINUTES
With
Video, Animations, Social, Offers, Ma

12. GOLDSPOT CLEARS ROADBLOCKS
1 Deadly Dozen Banner Formats With
3D, Motion, Video and Animation
2 Cross Media Mobile Marketing
Solution
3 Mobile Optimized Sites, in Minutes

13. To get the “Fat Finger” report, email
bizdev@goldspotmedia.com