Social Marketing Strategy On-line Behavior Case Study

1. Digital Marketing Services 2nd Instinct Strategic Marketing your market deserves a 2nd look Don Frattaroli Practice Lead Monday, January 11, 2010

2. A 2ndGlance 2 Today’s Meeting Focus Digital Marketing Online Marketing Outdoor Digital Inbound/Pull Outbound/Push Email Social Media Mobile Marketing Search Banner Advertising Digital Kiosk

3. 2nd Market Impact Solutions Social Media Why do We care? Facebook Country - 4th largest between the US & Indonesia (300M) Communications Growth Comparison Years to reach 50M: Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook (100M < 9 months) IPhone aps (3B – 18Months) 2009 - US DOE study online students out performed face-to-face instruction 80 % of companies using LinkedIn as a primary tool to find employees 2008 - 1 out of 8 US married couples met via social media site Social Media has overtaken porn as the #1 activity on the Web China’s Qzone - larger than FB over 300M (Facebook’s banned) Russia most engage social media audience 6.6 hours/day - Vkontakte.ru #1 3

4. 4 Forester - Technographics online behavior Source Forester Technographics

5. 5 Target Profile Persona

6. A 2ndGlance 6 Basic Forms of Social Media Innovation is Inevitable Micro Blogging Content Communities WIKIS Social Networks Blogs Forums Podcasts

7. 2nd Market Impact Solutions 7 Don Frattaroli - Bio

8. 8 Your market deserves a 2nd Look Don Frattaroli don@2ndinstinct.com O - 617-421-1952 C - 617-821-0179 2ndinstinct.com Twitter @DFRATT4