d4 presentation from the Mobile Healthcare Industry Review held at The King's Fund on 14 December 2010. Contact us for the full survey results or more information on d4.Happtique, the app store for UK health professionals.

1. 14 December 2010How are UK health professionals using mobile technology?Mobile Healthcare Industry ReviewJames Sherwin-SmithChief Executive, d4CONFIDENTIAL | www.d4.org

2. Agenda for this sessionIntroduction to d4Quick hits from our surveyKey takeaways – and a special announcement!Q & ARound tables

3. Brief introduction to d4

4. Non-profit with registered charity status in England & Wales since April 2010Co-founded by a NHS hospital doctor and a management consultant to address the need for better communication in the health care sectorOur current goal is for d4 to act as a group purchasing organisation, co-ordinating existing personal spend on technology by UK health care professionals (HCPs)Addressing a £420 million pa market (1.4 million HCPs, average spend of £300pa)Providing hardware (e.g. mobile devices) and software (e.g. mobile applications)Distributing these products and services direct to HCPs to avoid retail costsLeveraging bulk purchasing power from key suppliers (operators, app developers)Using a non-profit vehicle to achieve tax efficiencies for our membersCurrently finalising a planning and research phase before launch in 2011Market research into mobile phone usage and attitudesGovernment policy and support Partner discovery and negotiation Business case development and funding d4 is a registered charity focused on increasing the usage of mobile technology by doctors, nurses and other health care professionals

5. Our senior team and partners have extensive experience of delivering innovative and technological solutions in the training, communications and technology space to both HCPs and the general publicSenior clinical trusteesPracticing clinical trusteesProf. Michael Orme (Chairman) ex Dean of Liverpool Medical School & ex Director of Education and Training for the NHS North West Mr. Jim Robertson FRCSex Council of the British Medical AssociationDr. Patricia Haylock-Vize

6. ex Radiographer, London

7. Dr. Joanna Humphreys (co-founder)

8. Paediatrician, Severn

9. Dr. Prasanna Puwanarajah

10. ENT Surgeon, LondonNon clinical trusteesExternal advisorsMs. Melissa Kelly

11. EMEA Chief of Staff at Oliver Wyman FS, ex Shell

12. Mr. Theo Kyriacou

13. Paulson & Co hedge fund analyst, ex Lazard

14. Dr. Mark Stacey

15. Associate Dean of New Initiatives for Wales, iDoc Project clinical leader

16. Prof. Jeremy Wyatt

17. Co-Director of Institute of Digital Healthcare, University of WarwickHow are UK health professionals using mobile technology?

18. d4 ran an online survey Aug-Sep 2010 inviting health professionals to state their usage of, and attitudes to, mobile phones in the work place99% of registered health professionals surveyed use a mobile phone81% use a smart phones (phoned enabled for internet or email use)80% of registered health professionals surveyed carry a mobile phone while at work82% use a mobile phone for communicating with colleagues46% for accessing information on the intranet/internet18% for running work-related software/applications18% for communicating with patientsEven thoughOnly 8% of health professionals who incur a work-related expense receive compensation for the cost incurred25% believe their employer does not allow mobile phone use at workOf the remaining 20% who do not carry a mobile phone at work92% stated that they would use one for a work-related purpose if providedAcross all registered health professionals surveyed16% disagreed with the statement: “I would be more productive if I had a mobile phone for use at work”

19. What devices are health professionals using…What is the brand of your mobile phone handset?

20. What devices are health professionals using… and why?What was your main reason for choosing this handset?

21. What networks are health professionals using…Which mobile network operator do you have a phone with?

22. What networks are health professionals using… and why?What was the main reason for choosing your network operator?

23. During a typical shift, what do health professionals use mobile for?During a typical shift, what do you use your phone for? Please tick all that apply.

24. And what about those that don’t currently carry a device at work?During a typical shift, what would you use a phone for? Please tick all that apply.

25. What do health professionals think about the impact of mobile on productivity?“I would be more productive if I had a mobile phone for use at work”

26. And what to employers think of mobile use by health professionals?How is mobile phone usage viewed by your employer?

27. Key takeaways for d4 and the mobile healthcare industry

28. Takeaways for the mobile health care industryWhat can we do to increase the use of mobile technology?Health care professionals typically carry their own phone while at workNo one mobile handset or network dominates supply: value is a major decision factor in both casesThis is perhaps unsurprising given that health care professionals incur a financial cost for work related usage that is rarely compensatedThis usage is primarily for communicating with colleagues, although using smart phone functionality is also a significant factorEconomics are not the only factor that inhibits mobile phone usage – employer policy appears inconsistent with employees general belief that mobiles raise productivityRecognise that employees, not employers, are the buyers

29. Build solutions that support multiple platforms

30. Value and functionality are key decision criteria when buying

31. High smart phone use = high potential for apps

32. Killer apps will support colleague communication

33. Challenge the disconnect between employer//employee

34. Help employers manage growing ‘consumerisation’Full survey available electronically – at a discount for today’s attendeesThree separate editions for doctors, nurses & midwives and AHPs segments Doctors Nurses & midwives AHPs28 pages, 17 charts, c. 5,000 wordsPriced at £200 each, buy two get the third for freeTo order email research@d4.org.ukDiscount of 25% for today’s attendees – quote MHIR2010

35. And finally…

36. Announcing…In collaboration with….

37. d4 is collaborating with Happtique to Bring The First Mobile App Store created for and by health care professionals to the UK A dedicated store forhealthcare apps Key featuresEasier to find the right app: carefully curated and well organised catalogue of healthcare and medical-related mobile appsDiscount on premium apps: in discussion with developers so that d4 members receive discounts on selected premium apps through bulk purchasing agreementsMulti-device platform: one place to buy/sell health care apps regardless of OSTimeframed4.Happtique's operations are expected to launch in phases beginning January 2011, with a fully operational, multi-level, multi-device store planned for mid-2011Interested?UK health care professionals should pre-register online at http://my.d4.org.ukUK developers/publishers or health care organisations should email happtique@d4.org.uk

38. That’s all folks!http://www.d4.org.uk