Before we started our main product and ancillary task our group sat down in class and during our free lessons to strategise all our ideas in the hope of making the most complete product.
The ideas we came up with were all designed to ensure that all our products were linked by having the same recurring motif firmly embedded in each and every product, meaning that our target audience would find it easier to relate to (between the three products- the music video, magazine advertisement and the digipak)
We also believed that by having a link that connects our three main products together would further identify our group as a cool, fun ‘indie’ band
As we now knew that we wanted to created a three main products, that between them all, would have some sort of source that links them all, we brainstormed all our ideas to find out what the exact source/s would be used to bind the products together. We came up with two conclusions:
The first would be that we use a font motif that would link all our products and would ultimately define the band in the indie genre
The second would be a colour motif that would also bind the products together.
So, in general, we wanted the colour motif and the font motif to be the running theme across the main products, thereby, creating a dynamic, lively image of the band
After thorough and extensive deliberation, we all decided that the colour blue would be the most appropriate colour to use as our motif because it represents faith, trust and heaven
Another reason why we opted for blue is because it also symbolises confidence, and so, the digipak is effectively the band’s debut album so for the group hope to garner success by remaining confident that the other products- the music video and the magazine advertisement attracts major attention.
During our research, we did place other colours under consideration but we wanted felt that blue was the best colour because it other notable bands had not followed that colour theme
How we used the colour blue in our main products
Continued…. The previous slide shows the final version of our magazine advertisement we created of the band. Here, we wanted to sell the band’s image to the audience and one of the methods in which we done so was by thoroughly including the colour blue. We used blue for the title of the band’s debut album, the logo and the background to our advert is sky blue as well. The digipak as a whole includes the four different panels we used, as well as the CD itself. Similar to the magazine advert, the album title of the digipak is blue, the logo is also blue, the introduction of the band (inside left) is blue as well. The back cover of the and shows some of the group members sporting blue jeans and the CD itself is also blue. So, in general, the colour blue is very much a recurring theme. Also in the music video, a blue scarf is shown towards the latter stages, as someone gives it to the main character which represents a new life- ‘out with the old and in with the new’. The reason why we included this colour throughout the three main products was because we wanted to created some sort of vibrancy meaning our audience would find it easier to spot the links between our three main products spontaneously, rather than us, the producers having to spot the links for them, meaning we would have not fulfilled our goal.
The reasons why we did not consider black and white……… Arctic Monkeys- ‘Whatever people say I am, That’s what I’m not The Kooks- ‘Inside In Inside Out Kaiser Chiefs- ‘Yours Truly, Angry Mob’
Continued……… Whilst deliberating what colour we should use that would act as a link between all our three main products, we tried looking at other famous indie bands’ music video and album covers to see what colours they used for inspiration. However, most of the bands we researched had already used black and white, and although we pondered on combining those two shades, as it looks original and different, we felt that our audience may feel a little disillusioned, if there was to see another indie album band in black and white. As a result, we elected on choosing light blue because it would look completely different to the colours used by well-known indie music bands, thus satisfying our target audience
After intense research when looking for the perfect font, we felt that a font motif was what we required in order to fully indentify the group as performers and artists. Therefore we needed a font that would look separate from other notable indie bands, given our their very own ‘outlook’.
With this is mind, and in order for use to create font that defines the band, I went onto www.dafont.com to find a font that looks indie and would grab the audiences attention.
My group and I went through a lot of fonts during the two lessons it took to find the ideal one, but eventually we found a font known as ‘Planet Estyle’ (below) that we thought would simultaneously attract our target audience because they would easily identify the title of our magazine advertisement and digipack as indie, judging by the style of typography apparent.
Continued……. We chose Planet Estyle because it looked casual, unique and funny very different to the other fonts we saw. As you could see in the images above, as well as the other media products we designed, the font Planet Estyle was used in all of them, as well as at the start of the music video. In our feedback, many people stated that one of the main reasons why they thought all of our main products looked ‘indie’ collectively, was because of the font we had included.