Atlanta Jazz Festival 2013 Sponsorship Brief

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Overview of 2013 Atlanta Jazz Festival sponsorship highlights.

Overview of 2013 Atlanta Jazz Festival sponsorship highlights.

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  • 1. 8 ------ A Music Lifestyle Event2012 marked 35 years for the Atlanta Jazz Festival. This special anniversaryattracted over 250,000 people to Atlanta’s Piedmont Park over a 3-day holidayweekend. Since 1978, Atlanta has played host to luminary musicians,including Miles Davis, Dizzie Gillespie, Nina Simone and Ray Charles.35 years later, we sustain that legacy welcoming Generation Next legends andthe future of the culture in artists like Tito Puente, Jr., Esperanza Spalding,Grace Kelly and Robert Glasper. The festival’s tremendous popularity isevidenced by its longevity as a gathering place for music lovers of all kinds.The AJF audience is as varied as the music itself. Two stages provide a musicalvariety appealing to Atlanta’s diverse population as well as visitors from allover the country who travel for this very special weekend.The AJF team works with our partners to create unique engagements thatmake this event more than a grand outdoor concert. From the Jazz EcoVillage, to the Beer Garden to our family fun areas, the festival engages ouraudiences varied interests to make this a musical lifestyle experience like 2013 01 Atlanta Jazz Festival
  • 2. 8 ------ Generation Next JazzAJF 2013GENERATION NEXTPERFORMERSAtlanta Jazz Festival isknown for bringing the bestand brightest in Uri Gurvichcontemporary andtraditional jazz to Atlanta Tia Fuller Quartetfrom all over the world.The 2013 festival will focus Ambroseon an international roster Akinmusireof artists who are bringingsomething new andshowcasing the evolutionof the genre. Jose 2013 02 Atlanta Jazz Festival
  • 3. 8 ------ Atlanta Jazz Festival DemographicsAJF AUDIENCEAJF attracts a diverseaudience fromthroughout the Atlantametro area and thesoutheast 2013 03 Atlanta Jazz Festival
  • 4. 8 ------ Atlanta Jazz Festival OnlineAJF SOCIAL MEDIA INTEGRATIONAtlanta Jazz Festival has successfully built afollowing on several digital media platformsthat will be employed to promote everyaspect of your engagement.The numbers here reflect supporters andpatrons as of 2012, however these numbersare increasing daily as we continue toengage our audience throughout the 2013 04 Atlanta Jazz Festival
  • 5. 35th Annual Atlanta Jazz Festival 2012 Audience/ Advertising Plan Format Coverage Run Time Length/ Specs Ad Value Impressions 8 ------ PRINT Spring Print Jazziz Print National Qtr Full Page $ 9,000 30,000 Web National April Banner $ 4,500 70,000 Web National May Banner $ 4,500 70,000 JazzTimes Print National April Full Page $ 4,540 75,000 Web National April Banner - 35,000ATLANTA JAZZ Uptown Magazine Print Print/Web National National May May Full Page Full Page $ $ 4,540 25,000 75,000 300,000FESTIVAL The Atlanta Tribune Print Print Local Local April May Half Page Full Page $ $ 3,000 5,000 35,000 35,000MARKETING REACH The Atlanta Inquirer Print Local April Half Page $ 750 200,000 Print Local April /May Full Page $ 1,200 200,000 rollingout Print National April/May Full Page $ 10,000 1,000,000In addition to the branded Rialto Theatre Print Local May Full Page $ 3,000 3,000presentations, AJF will E-MARKETING JS108 Web Local April/May E-Blast x8 $ 5,000 40,000work with your team to The Rigsby Group Web Local April/May E-Blast x8 $ 2,500 20,000create impactful Atlanta Party Starters Web Local April/May E-Blast x8 $ 15,000 260,000 Candid Jazz Web National April/May Banner $ 5,000 50,000marketing programs Atlanta Jazz Info Web Local April/May Banner $ 1,500 15,000through our media Atlanta Jazz Info Web Local April/May E-Blast x8 $ 2,500 60,000 TELEVISIONpartners. Atlanta City Channel - 26 Video Local April/May :30 $ 25,000 100,000 Hotel Partners - Guest Rooms Video Local April/May :30 $ 75,000 250,000 OUTDOOR ADVERTISINGBased on our 2012 MARTA Signage Local April/May Bus Kings $ 22,000 3,965,404marketing plan ad value is MARTA Web Local April/May Hotlinks $ 20,000 600,000 MARTA Video Local April/May SignPost $ 12,000 12,000,000in excess of $250,000 with Street Banners Signage Local April/Mayover 19,000, 000 media SOCIAL MEDIAimpressions. FaceBook Web Worldwide Ongoing x30 Mentions 14,000 Twitter Web Worldwide Ongoing x30 Mentions 5,800 APP Mobile Worldwide 5,000 Website Web Worldwide Ongoing Logo Link 414,000 TOTAL AUDIENCE/IMPRESSIONS $ 260,530 19,927, 2013 05 Atlanta Jazz Festival
  • 6. 8 ------ Atlanta Jazz Festival SponsorshipAtlanta Jazz Festival offers a range of benefits to our sponsors which connects yourbrand to our audience through several unique vehicles:• 31 Days of Jazz – for the entire month of May, leading up to the weekend festival, each day AJF will highlight aspecial jazz event in a different venue in the city. Lounges, restaurants, museums and bars around the city hostjazz lovers and expose their audiences to the culture through special performance engagements.• Youth Jazz Band Competition – Middle and High School jazz bands from all over Atlanta compete for a chance towin a scholarship prize and an opportunity to perform on the AJF main stage during the weekend festival.• Neighborhood Jazz Series – Atlanta’s City Council men host mini-jazz concerts in parks around the city eachweekend in the month of May. The Neighborhood Jazz series presents jazz directly to the communities we serve,with attendance of 600-1000 residents at each event• On Site Engagement – The 3-day festival weekend presents an opportunity to reach over 250,000 people fromthe Atlanta metro area and throughout the southeast region. Through customized onsite engagements and adesignated footprint, you can engage this captive audience to present your brand, sample new products oridentify new 2013 06 Atlanta Jazz Festival
  • 7. 8 ------ Atlanta Jazz Festival SponsorshipSPONSOR BENEFITSBased on your level of sponsorship, we will customize an engagement plan that meets your brand’s interest inconnecting with our audience. Packages can include the following benefits:ONSITE ENTITLEMENTS MEDIA ENTITLEMENTSBranded Hospitality Suite :60 sec ad run on festival websiteBranded 31 Days Special Event(s) Banner ad on AJF 2013 mobile appBranded Festival Footprint AJF Website linked sponsor pageCustomized signage and banners on festival grounds Social Media integration via AJF platformsDaily live stage mentions Logo in print, digital and broadcast adsMain stage presentation option by corporate Logo in outdoor adsrepresentative Recognition in AJF press releasesDistribution of paraphernalia to audience Logo and signage at AJF produced eventsProduct Sampling Brand name on AJF merchandiseCollateral included in VIP and artist gift bags:30 sec Jumbotron ads throughout each day HOSPITALITY VIP Festival Access Badges Festival Parking Passes Preview Event Invitations Late Night Jazz 2013 07 Atlanta Jazz Festival
  • 8. ------ www.atlantafestivals.comA CUSTOMIZED EXPERIENCEPlease contact us to design a customized sponsorship package to meet your budget and engagement needs. CONTACT US ON THE WEB Alex Delotch Davis------------------------------------- -------------------------------------City of Atlanta Office of Cultural Affairs Email: info@atlantafestivals.com233 Peachtree Street, NEHarris Tower | Suite 1700 -------------------------------------Atlanta, GA 30303 -------------------------------------Phone: 404-546-6826 -------------------------------------Email: -------------------------------------Get in touch 08
  • 9. THANK YOU !FOR YOUR ATTENTION Alex Delotch Davis ------ ------ ------ (c) All right reserved , statistics & date Phone: 404-546-6826 Email: were correct at November 2012 data indicated are lorem ipsum dolor amet. 09