Overview of 2013 Atlanta Jazz Festival sponsorship highlights.

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A Music Lifestyle Event
2012 marked 35 years for the Atlanta Jazz Festival. This special anniversary
attracted over 250,000 people to Atlanta’s Piedmont Park over a 3-day holiday
weekend. Since 1978, Atlanta has played host to luminary musicians,
including Miles Davis, Dizzie Gillespie, Nina Simone and Ray Charles.
35 years later, we sustain that legacy welcoming Generation Next legends and
the future of the culture in artists like Tito Puente, Jr., Esperanza Spalding,
Grace Kelly and Robert Glasper. The festival’s tremendous popularity is
evidenced by its longevity as a gathering place for music lovers of all kinds.
The AJF audience is as varied as the music itself. Two stages provide a musical
variety appealing to Atlanta’s diverse population as well as visitors from all
over the country who travel for this very special weekend.
The AJF team works with our partners to create unique engagements that
make this event more than a grand outdoor concert. From the Jazz Eco
Village, to the Beer Garden to our family fun areas, the festival engages our
audiences varied interests to make this a musical lifestyle experience like no
other.
www.atlantafestivals.com
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Generation Next Jazz
AJF 2013
GENERATION NEXT
PERFORMERS
Atlanta Jazz Festival is
known for bringing the best
and brightest in Uri Gurvich
contemporary and
traditional jazz to Atlanta Tia Fuller Quartet
from all over the world.
The 2013 festival will focus
Ambrose
on an international roster Akinmusire
of artists who are bringing
something new and
showcasing the evolution
of the genre. Jose James
www.atlantafestivals.com
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Atlanta Jazz Festival

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Atlanta Jazz Festival Demographics
AJF AUDIENCE
AJF attracts a diverse
audience from
throughout the Atlanta
metro area and the
southeast region.
www.atlantafestivals.com
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Atlanta Jazz Festival

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Atlanta Jazz Festival Online
AJF SOCIAL MEDIA INTEGRATION
Atlanta Jazz Festival has successfully built a
following on several digital media platforms
that will be employed to promote every
aspect of your engagement.
The numbers here reflect supporters and
patrons as of 2012, however these numbers
are increasing daily as we continue to
engage our audience throughout the year.
www.atlantafestivals.com
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Atlanta Jazz Festival

6. 35th Annual Atlanta Jazz Festival 2012 Audience/
Advertising Plan Format Coverage Run Time Length/ Specs Ad Value Impressions 8
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PRINT
Spring Print
Jazziz Print National Qtr Full Page $ 9,000 30,000
Web National April Banner $ 4,500 70,000
Web National May Banner $ 4,500 70,000
JazzTimes Print National April Full Page $ 4,540 75,000
Web National April Banner - 35,000
ATLANTA JAZZ Uptown Magazine
Print
Print/Web
National
National
May
May
Full Page
Full Page
$
$
4,540
25,000
75,000
300,000
FESTIVAL The Atlanta Tribune Print
Print
Local
Local
April
May
Half Page
Full Page
$
$
3,000
5,000
35,000
35,000
MARKETING REACH The Atlanta Inquirer Print Local April Half Page $ 750 200,000
Print Local April /May Full Page $ 1,200 200,000
rollingout Print National April/May Full Page $ 10,000 1,000,000
In addition to the branded Rialto Theatre Print Local May Full Page $ 3,000 3,000
presentations, AJF will E-MARKETING
JS108 Web Local April/May E-Blast x8 $ 5,000 40,000
work with your team to The Rigsby Group Web Local April/May E-Blast x8 $ 2,500 20,000
create impactful Atlanta Party Starters Web Local April/May E-Blast x8 $ 15,000 260,000
Candid Jazz Web National April/May Banner $ 5,000 50,000
marketing programs Atlanta Jazz Info Web Local April/May Banner $ 1,500 15,000
through our media Atlanta Jazz Info Web Local April/May E-Blast x8 $ 2,500 60,000
TELEVISION
partners. Atlanta City Channel - 26 Video Local April/May :30 $ 25,000 100,000
Hotel Partners - Guest Rooms Video Local April/May :30 $ 75,000 250,000
OUTDOOR ADVERTISING
Based on our 2012 MARTA Signage Local April/May Bus Kings $ 22,000 3,965,404
marketing plan ad value is MARTA Web Local April/May Hotlinks $ 20,000 600,000
MARTA Video Local April/May SignPost $ 12,000 12,000,000
in excess of $250,000 with Street Banners Signage Local April/May
over 19,000, 000 media SOCIAL MEDIA
impressions. FaceBook Web Worldwide Ongoing x30 Mentions 14,000
Twitter Web Worldwide Ongoing x30 Mentions 5,800
APP Mobile Worldwide 5,000
Website Web Worldwide Ongoing Logo Link 414,000
TOTAL AUDIENCE/IMPRESSIONS $ 260,530 19,927,204
www.atlantafestivals.com
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Atlanta Jazz Festival

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Atlanta Jazz Festival Sponsorship
Atlanta Jazz Festival offers a range of benefits to our sponsors which connects your
brand to our audience through several unique vehicles:
• 31 Days of Jazz – for the entire month of May, leading up to the weekend festival, each day AJF will highlight a
special jazz event in a different venue in the city. Lounges, restaurants, museums and bars around the city host
jazz lovers and expose their audiences to the culture through special performance engagements.
• Youth Jazz Band Competition – Middle and High School jazz bands from all over Atlanta compete for a chance to
win a scholarship prize and an opportunity to perform on the AJF main stage during the weekend festival.
• Neighborhood Jazz Series – Atlanta’s City Council men host mini-jazz concerts in parks around the city each
weekend in the month of May. The Neighborhood Jazz series presents jazz directly to the communities we serve,
with attendance of 600-1000 residents at each event
• On Site Engagement – The 3-day festival weekend presents an opportunity to reach over 250,000 people from
the Atlanta metro area and throughout the southeast region. Through customized onsite engagements and a
designated footprint, you can engage this captive audience to present your brand, sample new products or
identify new customers.
www.atlantafestivals.com
2013 06
Atlanta Jazz Festival

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Atlanta Jazz Festival Sponsorship
SPONSOR BENEFITS
Based on your level of sponsorship, we will customize an engagement plan that meets your brand’s interest in
connecting with our audience. Packages can include the following benefits:
ONSITE ENTITLEMENTS MEDIA ENTITLEMENTS
Branded Hospitality Suite :60 sec ad run on festival website
Branded 31 Days Special Event(s) Banner ad on AJF 2013 mobile app
Branded Festival Footprint AJF Website linked sponsor page
Customized signage and banners on festival grounds Social Media integration via AJF platforms
Daily live stage mentions Logo in print, digital and broadcast ads
Main stage presentation option by corporate Logo in outdoor ads
representative Recognition in AJF press releases
Distribution of paraphernalia to audience Logo and signage at AJF produced events
Product Sampling Brand name on AJF merchandise
Collateral included in VIP and artist gift bags
:30 sec Jumbotron ads throughout each day HOSPITALITY
VIP Festival Access Badges
Festival Parking Passes
Preview Event Invitations
Late Night Jazz Tickets
www.atlantafestivals.com
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www.atlantafestivals.com
A CUSTOMIZED EXPERIENCE
Please contact us to design a customized sponsorship package to meet your budget and engagement needs.
CONTACT US ON THE WEB
Alex Delotch Davis
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City of Atlanta Office of Cultural Affairs Email: info@atlantafestivals.com
233 Peachtree Street, NE
Harris Tower | Suite 1700 -------------------------------------
Atlanta, GA 30303 Facebook.com/atlantajazzfestival
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Phone: 404-546-6826 Twitter.com/atlantajazzfestival
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Email: addavis@atlantaga.gov Youtube.com/atlantajazzfestival
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Get in touch 08

10. THANK YOU !
FOR YOUR ATTENTION
Alex Delotch Davis
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(c) All right reserved , statistics & date
Phone: 404-546-6826
Email: addavis@atlantaga.gov
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www.atlantafestivals.com