2. Make Sure Your Song Fits the Brand
"Whether you're a person pitching music or a person making
ads, the song has to make sense" says Beth Urdang of
Agoraphone.
Anhuesar Busch started to write a song to introduce their new
brand, Bud Light Lime.
After listening to Santogold’s new song, “Creator”, they decided
that song fit perfectly for their advertisement.
Bud Light Lime® The Lime Peel with Santogold 2008
3. Be Flexible
Beth Urdang cautions: "You have to be prepared for
the back and forth of writing original music for an ad
spot versus just licensing music where it either works
or it doesn't."
Pepsi Cola Hits The Spot
Britney Spears Pepsi Commercial
4. Just Do It
There are agencies that would rather not place artists
in their advertisements, because the effect is
unpredictable.
It is proven that once an artist breaks in ,the
artist will be used again.
5. JUST DO IT
Landon Pigg's song, "Falling in Love at a Coffee Shop",
was used in two advertisements:
“A Diamond is Forever”, Holiday Commercial
AT&T’s Backpackers Commercial
A Diamond Is Forever TV Commericial (2007)
AT&T's Backpackers Commercial
6. QUESTIONS
How credible is it for an ad agency to use the same
song that another agency uses?
How does music placement in advertisements benefit
musicians?
