2. “ The old site was out of date and
sent wrong messages about us.
We needed to turn an internally-
geared site into one that was far
more user-friendly.”
Dave Allen, Director of Studies
3. We spent 1.5 days with Queenʼs...
• 1 night in the halls of residence
• breakfast with the staff
• a lecture with the students
• time with the Principal & Director of Studies
...building an understanding
of their college.
4. We defined their web presence with...
• a structural site map
• defined page layouts
• content strategy
5. What was the solution?
Inject personality and vibrancy - represent
the beliefs and life at Queenʼs
6. What was the solution?
Get across their key messages
7. What was the solution?
Create key user-journeys based on the visitor
8. What was the solution?
Re-focus the site based on the needs
of the people visiting
9. What was the solution?
Give Queenʼs full control over their site,
with user-friendly content management system
ExpressionEngine.
10. What are the results so far?
300% increase in student applications
50% increase in
unique visitors
Improved ranking
in Google
11. “ Weʼd go with Deckchair if we
were doing it all over again.
Weʼre very happy with the site,
and - bottom line - applications from
outsiders have increased this year.”
Dave Allen, Director of Studies
12. Do you need to engage
your audience better?
Get in touch to see how we can help.
Contact us now