Slowflowers.com is a free, online, nationwide directory of florists, designers, flower shops and flower farmers who grow and design with American Grown flowers

1. Here’s how
Slowf lowers.com began . . .

2. There is an obvious need to help consumers connect with
American Grown flowers
Flower consumers do
NOT know where the
flowers they purchase
come from.
They do not know who
grew them or how to
identify American
Grown Flowers at the
supermarket or florist*
*CCFC study, 2013

3. A snapshot of the state of American grown flowers*
*Courtesy California Cut Flower Commission

4. Do you want THIS?
35 planeloads of flowers being flown
to the U.S. on a weekly basis?
*CCFC Survey, 2013
Or a SUSTAINABLE
flower option?
American-grown flowers from local
farmers in your community?

5. MY RESEARCH:
I wrote two books about American
flower farming, eco-floral design and
the “field-to-vase” movement

6. I have given dozens of
interviews with national
and local media about
American-grown flowers
and the “Slow Flowers”
movement
Even The New York Times*
asked:
“How can you tell if
the flowers at your
florist are local and
sustainably grown?
*The New York Times 3/29/2012

7. “Debra's amazing approach to local
sourcing of flowers and stories of people
and their flower farms was so wonderful
Audiences at my
lectures and
demonstrations
learn, too!
“ . . . each person left with a gorgeous
bouquet, and a lot more knowledge about
going local, even in their backyard.”
--Cheryl Simmons,
Washington Athletic Club Programs

8. The SLOW FLOWERS Podcast with
Debra Prinzing
The show features timely interviews
with flower farmers,
florists and influential
floral industry experts
Episodes have been downloaded
Nearly 5,000 times on iTunes
“5 STARS: As a floral designer in Philadelphia who strongly promotes the use of
local flowers, I love Debra Prinzing’s SLOW FLOWERS podcasts . . .
(she is) documenting a pivotal moment in our history. If you are interested in
joining the growing local flower movement, or if you just love flowers, these are
the podcasts for you,”
--danflowerman – October 2013 (iTunes reviewer)

9. People want
to connect
with LOCAL
flowers
They just
don’t know
how to do so!

10. Here are a few ways to find
American-grown flowers
You might be lucky
to find a Seasonal
U-Pick Flower Farm

11. You might find bunches & bouquets
with identifying labels at some supermarkets

12. But typically, the people who design with and sell
flowers do NOT identify the origin of those flowers
This sight
is uncommon

13. The GOOD NEWS:
There ARE florists and retailers
who supply locally-grown flowers
and the Slowflowers.com web site
will help consumers find them!

14. Here’s how I brainstormed the site:

15. The Slowflowers.com
HOME PAGE
Will look like this . . .

16. More Brainstorming: “Meet the LOCAL Floral Designer” page

17. The Slowflowers.com Featured
Florist page & sign-up page
(sample)

18. My idea for a PLEDGE logo
Now looks like THIS:

19. But there’s so much MORE to do before I can launch Slowflowers.com
and connect American Consumers with American Flowers, the Flower
Farmers who grow those blooms and the Floral Designers who create beautiful
American-grown Bouquets!

20. Please support the Slowflowers.com campaign on Indiegogo.com. With your pledge,
We can put more American Grown Flowers on every table – one vase at a time!