For 2012 Jeep was the #1 SUV brand in America according to President and CEO of Jeep brand, Mike Manley. He goes on to say that Jeep has always provided an appealing sense of freedom of driving anywhere with no limits by every Jeep owner so far. He makes it very clear that it is a significant responsibility to be pressing forward and climbing higher. Jeep is doing this by focusing on two key ways - expanding their portfolio with the introduction of new vehicles and by refining specific offerings to give customers more of what they love.