1. National Headquarters
®
.com
12655 Beatrice Street,
Los Angeles, CA 90066
Black and White Display Advertising
Real Estate Marketplace RATE CARD EFFECTIVE: 2011
FREQUENCY RATES - Per Column Inch (1.75 inches wide x 1 inch)
Edition 1 Time 4 Times 13 Times* 26 times* 52 Times*
National $139 $115 $111 $109 $105
Eastern $99 $83 $80 $78 $76
Western $69 $58 $56 $55 $54
* Minimum ad size 1 col. x 2”. Rates available through advertising contracts only.
ONE TIME ONLY RATES
Unit Measurements National Eastern Western
Full Page 114” – 6 Col x 19” $15,846.00 $11,286.00 $7,866.00
1/2 Page 57” – 6 Col x 9.5” $7,923.00 $5,643.00 $3,933.00
1/4 Page 28.5” – 3 Col x 9.5” $3,961.50 $2,821.50 $1,966.50
1/6 Page 18” – 3 Col x 6” $2,502.00 $1,782.00 $1,242.00
COLUMN SIZE SPECIFICATIONS
Column Size
Single Column Ad 1.562”
Two Column Ad 3.25”
Three Column Ad 4.93”
Four Column Ad 6.6”
Five Column Ad 8.312”
Six Column Ad 10”
Minimum Size = 1 column x 2” deep
Send Advertising Materials to: The Real Estate Marketplace runs every Friday in
Investor’s Business Daily® our Inside Real Estate Editorial Section.
Robert de Langre 2. Typesetting requests need to be in writing and submitted by 12:00 noon
E-mail: Robert.deLangre@investors.com (Pacific Time). 3 business days prior to run date.
12655 Beatrice Street, Los Angeles, CA 90066 Commission/Terms of Payment:
310.448.6747 Fax: 310.577.7346 1. Investor’s Business Daily will allow a 15% commission based on the
gross advertising space cost only to advertising agencies recognized by
Deadlines: Investor’s Business Daily.
1. Established Accounts: Insertion order and artwork must be 2. Payment must accompany all orders from agencies or accounts that have
received in the Los Angeles office by 12:00pm (Pacific Time), not established prior credit with Investor’s Business Daily.
2 business days prior to run date. 3. Bills are due and payable upon receipt.
2. New Accounts: Insertion order and artwork must be received
in the Los Angeles office by 12:00pm (Pacific Time), 3 Ad Requirements:
business days prior to run date. 1. Printing Process: Offset web, black and white copy
3. No cancellations or changes to insertion size are acceptable only.
2. Digital Materials: PDF file format, include all
after the closing deadline. graphics and fonts (embedding required).
3. Ad size: The advertiser and/or agency shall desig-
Typesetting Policy: nate the width in columns and depth in inches. Each
1. There will be a possible minimum $50.00 charge for any creative work and advertisement will be billed based on the exact space
modifications to existing art, eg., typesetting, logos, charts, etc., done by ordered with printing adjusted to meet regional plant
our production department. parameters.
2. National Headquarters
®
.com
12655 Beatrice Street,
Los Angeles, CA 90066
Black and White Display Advertising
Real Estate Marketplace RATE CARD EFFECTIVE: 2011
Small Display Ad Rates and Samples
Actual Ad Size
1 col x 2”
Minimum Ad Size
Actual Ad Size
2 col x 4”
Rates
National East West Rates
1 Time $1,112 $792 $552 National East West
4 Times $920 $664 $464 1 Time $278 $198 $138
13 Times $888 $640 $448 4 Times $230 $166 $116
26 Times $872 $624 $440 13 Times $222 $160 $112
52 Times $840 $608 $432 26 Times $218 $156 $110
52 Times $210 $152 $108
Other sizes are available.
2 Column inch minimum.
Frequency Rates Per
Column Inch National Rates
National East West
Actual Ad Size
1 Time $139 1 Time $417 $297 $207
4 Times $115 4 Times $345 $249 $174 1 col x 3”
13 Times $111 13 Times $333 $240 $168
26 Times $109 26 Times $327 $234 $165
52 Times $105
52 Times $315 $228 $162
Frequency Rates Per Frequency Rates Per All Artwork is subject
Column Inch Eastern Column Inch Western to a possible
$50 charge.
1 Time $99 1 Time $69
4 Times $83 4 Times $58
13 Times $80 13 Times $56 RATES ARE CALCULATED BY MULTIPLYING
26 Times $78 26 Times $55 THE NUMBER OF COLUMNS TIMES
52 Times $76 52 Times $54 THE NUMBER OF INCHES IN DEPTH TIMES
THE PER INCH RATE.
Contact: Robert de Langre
Phone: 310.448.6747 • Fax: 310.577.7346
3. National Headquarters
®
.com
12655 Beatrice Street,
Los Angeles, CA 90066
Color Display Advertising
Real Estate Marketplace COLOR RATES: 2011
4-Color Rates for Premiere Properties and Resorts
Deadline: 8 Days Prior at Noon Pacific Time
One Time National Insertion Rate – Per Column Inch
$268 per Column Inch – Minimum 1/4 Page = 28.5 inches
Actual Size: 3 Columns x 9.5 inches (4.93” x 9.5”)
Frequency Per 1/4 Page = 1/3 Page = 1/2 Page = FullPage =
Column Inch 28.5” 38” 57” 114”
1 Time $268. $7,638. $10,184. $15,276. $30,552.
4 Times $222. $6,327. $8,436. $12,654. $25,308.
13 Times $214. $6,099. $8,132. $12,198. $24,396.
26 Times $210. $5,985. $7,980. $11,970. $23,940.
52 Times $202. $5,757. $7,676. $11,514. $23,028.
Premiere Properties & Resorts – Section runs every Friday.
Ideal for upscale residential & commercial Real Estate, investments, Real Estate auctions, etc.
Reasons to advertise with Investor’s Business Daily:
• Editorial content draws the readers’ attention • Low audience duplication - 65% of our
to the Real Estate section readers do not read the Wall Street Journal
• Readers average net worth is over $2 million • 650,000 readers
• 33% of readers are C-Level executives • National exposure
& decision makers
• Very Affordable Rates
• Get exposure to some of the most
successful investors & entrepreneurs
Contact: Robert de Langre
Phone: 310.448.6747 • Fax: 310.577.7346