Royal Siam Natural Health and Beauty is, for the first time, seeking external private equity capital to fund its growth. Well into its second year of operations, the business has established a strong and unique brand proposition, product range and distribution strategy and is well positioned to grow in one of the largest, most sustainable and profitable sectors of the consumer products category - proven effective premium natural skincare and related products that are established on a core of natural ingredients drawn from the 800+ year heritage of Thai Traditional Medicine. This overview provides information on the global market and outlines the key strategies Royal Siam is embarking upon, and is designed for the potential investor - providing sufficient background information to gauge the level of interest/appeal. Further information is available on request at info@royalsiam.asia

1. Royal Siam – 27 August 2012
An Opportunity to Invest
Introduction|Summary
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

2. Summary
Royal
Siam
is
well
into
our
second
year
of
operaFons
and
we
have
established
a
solid
foundaFon
in
brand,
product
and
distribuFon.
We
are
now
seeking
our
first
round
of
external
capital,
to
fund
business
expansion.
The
purpose
of
this
document
is
to
provide
an
introducFon
to
Royal
Siam,
and
further
informaFon
is
available
for
those
who
wish
to
find
out
more.
This
is
a
value
play:
our
objecFve
is
to
maximize
shareholder
value
by
way
of
a
trade
sale
between
years
5-­‐8.
The
best
way
to
become
familiar
with
the
business
is
by
following
Latest
–
Acne
LoFon
PromoFon
these
links
and
exploring
for
yourself:
hWp://www.royalsiam.asia
hWp://www.facebook.com/RoyalSiamBeauty
hWp://www.youtube.com/RoyalSiamBeauty
A
very
special
offer
to
trial
the
products
is
available
at
a
discount
of
75%
off
regular
retail
prices,
with
free
shipping
to
any
desFnaFon.
(That
means
on
an
order
of
$100,
your
cost
would
be
$25).
You
can
purchase
anything
you
want,
and
in
the
checkout
screen
insert
the
code
EQUITY
and
the
75%
discount
will
be
applied.
Royal
Siam
Capital
raising
background
Latest
–
Special
Offer
to
Facebook
Fans
AlternaFvely,
we
can
provide
samples
of
products
upon
request.
Go
to
hWp://www.royalsiam.asia
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

3. The Market Opportunity – Infographic
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

4. Royal Siam Position – Infographic
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

5. The Business in Summary
An
Industry
with
superlaFve
margins;
aWracFve
growth
rates
and
prospects.
Medium/long
term
success
difficult
without
a
credible,
tangible
and
sustainable
point
of
differenFaFon.
A
Brand
and
Posi0on
that
is
unique
and
designed
to
appeal
to
mulFple
consumer
“hot
buWons”
–
natural/pure
ingredients;
honoring
tradiFonal
wisdom;
blending
cujng
edge
scienFfic
developments;
associaFon
with
Thai/
Asian
beauty
and
youthfulness;
and
most
of
all
products
that
actually
work!
A
Product
Base
with
tangible,
demonstrable
unique
products
with
real
performance
and
points
of
differenFaFon
–
very
difficult
to
emulate
credibly
A
Business
Model
structured
around
minimal
capital
investment,
maximum
leverage
and
maximum
flexibility;
12
months’
experience
in
trading;
and
two
key
Directors/shareholders
with
experience
spanning
both
the
Thai
and
InternaFonal
markets
A
Distribu0on
Strategy
that
is
flexible
and
free
from
legacy
commitments
and
able
to
choose
the
most
effecFve
strategy
for
each
market
–
from
the
latest
integrated
online
e-­‐commerce
capabiliFes
to
direct
selling
to
branded
retail
or
retail
concessions
A
Business
Strategy
with
a
clear
objec0ve
from
the
beginning
focused
on
maximized
medium-­‐term
value
accreFon
for
the
shareholders
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

6. What Makes Royal Siam Different?
Underpinned
by
pure,
natural,
organic
ingredients
Faithful
to
a
tradiFon
of
natural
health
and
beauty
with
centuries
of
heritage
Embracing
the
latest
scienFfic
advances
where
this
adds
value
An
interna)onal
brand
based
in
Thailand
and
with
a
strong
Thai
Leveraging
the
Thai
associaFon
with
heritage,
bringing
a
premium
product
women’s
beauty
and
youthful
appearance
range
to
market
based
on
natural
ingredients
and
Thai
tradi)onal
knowledge,
with
the
addi)on
of
the
A
global
brand
created
from
a
clean
slate,
latest
interna)onal
scien)fic
advances
with
no
“baggage”
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

7. Our Consumer “Hot Buttons”
Natural
|
pure
|
organic
|
herbal
ingredient
foundaFon
TradiFonal
|
proven
by
Fme
|
genuine
|
looking
back
to
a
simpler
Fme
|
trustworthy
|
wise
Unafraid
to
embrace
scienFfic
progress
where
it
can
add
value
Balanced
and
trustworthy
in
finding
and
explaining
the
best
mix
of
old/new,
natural/arFficial
|
sensible,
pragmaFc,
and
reasoned
Associated
with
Thailand
|
spa,
health
retreats,
idyllic
resorts
|
AWracFve
people
Proven
products
|
effecFve
products
Truly
sophisFcated
and
internaFonal,
using
the
best
ingredients
and
technology
sourced
from
around
the
world
AWracFve
presentaFon
and
packaging
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

8. 4 Product Families: 1 - Powered by Nature
“The
best
of
both
worlds”
between
tradiFonal
/natural
and
modern
science.
-­‐ EffecFve
dayFme
and
nighjme
moisturizers
suitable
for
a
skin
types.
Available
with
natural
skin
whitening
ingredients
and
without
(new
products
about
to
be
launched)
-­‐ Day
long
moisturizer
and
UV
screen
with
SPF100
raFng
–
effecFvely
the
highest
rated
UV
protecFon
available
on
the
market
-­‐ Extremely
effecFve
overnight
whitening
mask
and
melasma/hyperpigmentaFon
treatments
using
natural
and
syntheFc
ingredients
and
receiving
high
levels
of
customer
saFsfacFon
as
key
“flagship”
products
-­‐ Special
mulF
purpose
eye
area
cream
with
unique
applicator
–
fighFng
the
visible
signs
of
aging
in
a
tangible
manner
-­‐ Two
high
quality
facial
cleansing
bars
–
one
with
natural
skin
whitening
ingredients
and
the
other
enriched
with
chlorophyll
and
other
ingredients
to
moisturize,
nourish,
and
eliminate
damaging
free
radicals
-­‐ Two
body
care
products
–
Skin
Replenishing
Gel
and
Cream
to
moisturize,
deep
cleanse
and
act
as
gentle
exfoliant.
Cream
version
has
the
added
benefit
of
skin
whitening
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

9. 4 Product Families: Faithful to Tradition
100%
pure,
natural
ingredients
with
all
aspects
of
producFon
faithfully
reproducing
Thai
tradiFonal
medicine
pracFces.
No
arFficial
ingredients
make
these
a
product
for
the
true
believer.
x
-­‐ Two
natural
anF-­‐aging
facial
serums
with
skin
Fghtening
(“face
lip”)
properFes
–
one
with
skin
whitening
properFes.
FantasFc
skin
sopening
properFes
-­‐ Natural
facial
cleanser
based
on
honey,
mint,
and
other
herbs.
Gentle
but
extremely
effecFve
-­‐ Toner
made
from
cold
pressed
cucumber,
genuine
frankincense,
and
naturally
extracted
witch
hazel
and
mulberry
extract.
A
flagship
for
natural
products
-­‐ 100%
herb
based
hair
restoraFon
serum
with
Fme-­‐honored
effecFveness.
A
unique
and
impressive
offering
into
a
growing
market
area
-­‐ Natural
kaffir
lime
based
shampoo
to
support
hair
regrowth
and
for
those
with
dry
flaky
scalp
or
other
skin
sensiFviFes
and
problems
-­‐ Pure
powdered
herbal
ingredients
for
the
ulFmate
in
tailor-­‐made
face
mask
treatments,
and
a
wonderfully
effecFve
foot
spa
with
high
levels
of
customer
saFsfacFon
and
repeat
purchase
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

10. 4 Product Families: Breakout! Anti Acne
Specialized
acne
treatment
and
prevenFon
product
range
with
a
basis
in
natural
ingredients
x
-­‐ Facial
cleansing
gel,
made
from
100%
natural
ingredients
–
strong
anFbacterial
acFon
as
well
as
dissolving
oils
and
sebum
reside
that
leads
to
blocked
pores,
blackheads
and
pimples.
Moisturizes
rather
than
stripping
natural
oils
from
the
skin
and
drying
the
skin
-­‐ Spot
treatment
with
100%
natural
acFve
ingredients
–
available
in
both
a
roller
ball
and
a
spray
applicator.
EffecFve
in
quick
drying
and
healing
of
acne
outbreaks
-­‐ Acne
breakout
cream
consisFng
of
the
most
powerful
cocktail
of
proven
natural
and
arFficial
ingredients.
Break
out
when
it’s
Fme
for
heavy
weapons.
Go
ahead
–
make
my
day!
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

11. 4 Product Families: Ultra Cosmeceuticals
Simply
the
best
in
natural
ingredients
coupled
with
the
cujng
edge
of
scienFfic
research
and
development
in
anF-­‐aging
and
related
fields
x
-­‐
Two
astonishingly
powerful
and
effecFve
facial
serums
able
to
compete
head
to
head
with
the
top
range
of
premium
internaFonal
brands
.
Age
Defying
Serum
uses
plant
based
ingredients
including
the
Pueria
Murificia
described
by
one
anF
aging
specialist
as
“makes
everything
else
discovered
to
date
look
like
a
placebo”.
AcFv8
Plus+C
Serum
is
the
most
powerful
anFoxidant
cocktail
known
and
includes
Ibenodone,
termed
:the
single
most
powerful
molecule”
for
anF
aging
-­‐ Ultra
premium
overnight
whitening
mask
with
mulFple
benefits
and
the
ulFmate
single-­‐use
anF
aging
treatment
parFcularly
for
Asian
skin
-­‐ -­‐Ultra
premium
eye
area
treatment
to
lip
sagging
skin
and
treat
“bags
under
the
eyes”
-­‐
“Best
of
the
Best”
facial
cleansing
bar
that
includes
among
other
premium
ingredients
Royal
Jelly
extract
and
Swiss
Apple
stem
cell
extract
(the
next
“big
thing”
in
anF
aging
skincare
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

12. www.royalsiam.asia
Main Corporate
Website and
Online Store
Brand Position and
Key Customer
Benefits outlined
Platform for
information
Innovative features
and sales
creating an
authority site
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

13. Supporting Activity
Growing(blog(network(
(
Regular(press(releasesvon:(
www.prlog.com(
(
Ar#cles(published(on:(
Campaign(Landing(Pages@(e.g.((
www.scribn.com(
hAp://royalsiamzitz241.simplelander.com/(
www.myezine.com(
(
www.hubspot.com(
www.squidoo.com(
(
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

14. Social Media - International
Presence'building'on'all'major'social'media'sites'
Facebook
*
YouTube
*
Google+
*
TwiWer
Facebook:'www.facebook.com/RoyalSiamBeauty'
YouTube:'www.youtube.com/RoyalSiamBeauty'
'
*
LinkedIn
*
Pinterest
*
Tumblr
*
' Instagram
*
StumbledUpon
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

15. Product Display and Demonstration Centre
• Bangkok
East
(Srinakarin/ We opened the cen
tre two months
Prawet)
ago as a location w
e could use for
• All
products
on
display
photography, and to
speak to
and
available
for
trial
+
customers and pote
ntial
ability
to
speak
directly
distributors
with
a
knowledgeable
has begun to
Without doubt it
staff
member
as it provides
prove its value
• High
quality
fijngs,
ble evidence of
our business
tangi
equipment,
and
ambience
g it consistentl
y
and we are usin
in
keeping
with
the
to hold meetings
premium
brand
posiFoning
• Open
to
distributors/trade
We have
also beg
un quiet
as
retail
the plan
ned seco ly with
is to un nd phas
• Second
phase
to
open
in
dertake p
roduct
e which
demons
June,
consisFng
of
fully
trations
, with k C
regularl hanapa
equipped
treatment
room
y provid
ing faci
treatmen al
and
imaging
equipment
–
ts to sm
all group
to
act
as
in
depth
training
s
facility
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER

16. Further Information
To
obtain
a
full
copy
of
the
informaFon
sheet,
contact
the
Financial
Adviser
who
provided
you
with
this
summary
document,
or
email
invest@royalsiam.asia
requesFng
a
full
copy
of
the
Investment
Proposal
For
subscripFon
forms,
terms
sheet,
and
related
documentaFon
contact
the
Financial
Adviser
who
provided
you
with
this
summary
document,
or
email
invest@royalsiam.asia
requesFng
an
investment
documentaFon
package
For
other
enquiries,
contact
David
Christensen,
CEO,
at
david@royalsiam.asia
or
mobile
+66
8
3132
1115
Don’t
forget
to
check
out
hWp://www.royalsiam.asia
hWp://www.facebook.com/RoyalSiamBeauty
hWp://www.youtube.com/RoyalSiamBeauty
Commercial
in
Confidence,
Not
to
be
reproduced
without
permission.
©
Royal
Siam
Natural
Health
and
Beauty
Co
Ltd
2012
Summary
only.
For
general
background
informaFon.
THIS
IS
NOT
AN
INVESTMENT
OFFER