YHDrealty.com offers 2% real estate commissions for sellers! We're NY's favorite Discount Real Estate Brokers. Get the highest price for your home and pay the lowest commission.

1. Smart
Seller
Program
4th Quarter
2014
[Features and Benefits of Your Home Direct’s Risk-Free Program for
selling your home. If you sell your home you pay 0%. If we sell it you pay
only 2% real estate commission]
yhdRealty.com

2. yhdRealty.com – Smart Seller Program 1
Welcome to Your Home Direct
Our focus is to provide the seller the absolute best service at the lowest
commission in the business. We believe that with teamwork we will be able to
sell your home faster, for more money, and streamline the entire process for you.
This is why we came up with the Smart Seller Plan for people just like you!
Now you’ll be able to:
 Choose a commission that works for you
 Cancel the listing at anytime
 Get the highest price, and pay the lowest commission
We are dedicated to providing you the absolute best service in the industry at a
plan that makes sense to you. Our goal is to make you so satisfied with our
service that you will gladly refer us to your friends and
family.
Your Home Direct has
saved sellers over $4
Million in commissions
since 2001

3. yhdRealty.com – Smart Seller Program 2
Full-Service at only 2% Commission
Top-Local Agents
Meet with an agent that lives and specializes in your neighborhood. They will
assist you with pricing and negotiating the highest price.
Scheduling Coordinators
Handle buyer leads and schedule buyer showings. We will ask you the best times
to show your home and won’t inconvenience your schedule.
Property Coordinators
Take professional photos, create floor plans, and virtual tours for your home.
They are trained to make your home show in its best light.
Closing Coordinators
Ensure that your deal reaches the closing table smoothly and quickly. They will
assist in scheduling appraisals, inspections, and work with attorneys.

4. yhdRealty.com – Smart Seller Program 3
Listing Syndication
Your Home All over the
Internet!
Over 90% of all
buyers begin
their search on
the internet.
Your Home will also
be sent to our
Exclusive List of
over 50,000
pre-qualified buyers
and investors.

5. yhdRealty.com – Smart Seller Program 4
Importance of
Pricing
Price it right from the
start to attract the most
buyers and activity from
the start.
You only have 1 chance to
enter the market as a new
listing. Price reductions
do not look good to
buyers and agents.
Consider location,
condition of your home,
local market conditions,
and competition price
points.

6. yhdRealty.com – Smart Seller Program 5
How We Compare with Other Agents
yhd Other Agent
Can I sell on your own and
pay no commission?
24hr Live Answering Agent to
serve buyers and sellers
E-mail blast to over
50,000 buyers
Social Media Targeted ads
specifically for your area
12 buyer agents eagerly
promoting your home
Flexible Commission Plan
from 0% to 4%
Risk-Free 1-Day Cancellation
No Questions Asked
Designated Showing Times
for Easy Scheduling
Save on Average over
$10,000 in Commission
We’re half the price with
twice the service!

7. yhdRealty.com – Smart Seller Program 6
F.A.Q’s
Q: How long is the Exclusive Agreement for?
A: Typical agreement lasts for 6 months. You can discuss a shorter term with our local agent
and if your home is priced right, it is possible to sign for a shorter period.
Q: How long does is take to sell a home?
A: This all depends on the pricing and the location, as well as how your home shows. Pages 8,
9 and 10 of this pamphlet lays out suggstions preparing your home to sell quickly.
Q: Why just 2% and not the 6% that other agents charge?
A: Most agents work alone and do not have an entire support team to assist them. Our agents
list and sell 5-10 homes per week. They earn on volume, and we back them with office, phone,
and marketing support. We like to say, why 6% and not just pay 2%?
Q: What about paying a flat fee to list on the MLS?
A: You can list on your own, but studies have shown that having a professional agent
representing you as a Seller’s Agent results in sales prices that are 10% higher and an agent can
hold a deal together by being the liason between buyer and seller. It takes on average 2-3
months for a home to close. Our closing coordinator will make sure you reach the finish line
successfully. Getting an accepted offer is just the tip of the iceberg in a real estate transaction.
Q: What if I decide to take my home off the market and not sell at all?
A: We have a Cancellation policy and will remove your home off the market within 2 days if you
are not interested in selling. We will then provide a list of buyers that we have introduced to
your home which protects us in the event that you do sell your home to one of the buyers we
found.
Q: Is it better to price high or low?
A: It’s best to price reasonable from the start. You only have 1 time to make a great first
impression. At any given time there is a pool of serious buyers. These are the buyers that are
ready to submit offers and know the market well. By pricing right from the start you will have
the most interest and the best activity to sell your home at a high price. Staying on the market
for too long may result in a “stale” listing. This can only be invigorated by a price reduction
which may also signal a desparate selling situation.
Q: What’s the next step?
A: Call us at 18882301578 to set up a time to meet with one of our top local agents in your
area. They will explain the entire process of selling, assist in pricing, and provide you all the
necessary documents to get your home listed for sale.

8. yhdRealty.com – Smart Seller Program 7
We are so confident that our real estate system will work for you, that we
guarantee you the right to cancel our listing agreement at any time prior to
accepting an offer to purchase your home, with no penalties or obligations,
if you feel our service doesn’t live up to our promise.
Entering into a listing agreement with a real estate agent can be a risky business.
Every sales representative will promise the world when it comes to effectively
marketing your home, but how many of them can back that up with solid
performance?
According to a recent survey, 72% of home sellers were dissatisfied with the
performance of their agent, even if that agent had sold their property. However,
most listing agreements lock you into long-term commitments and lengthy broker
protection periods with heavy cancellation fees. In other words, it’s an
agreement your agent can get out of, but you can’t.
We are offering you a way to list your home that is totally risk free.
Success in real estate is selling houses fast and for top dollar. We are confident
that we can do this for you because our team has already helped hundreds of
other families just like you to get their home sold.
Our pledge is to provide you with the highest level of service in the Real Estate
industry, and our commitment to this pledge is 100%. Your right is to evaluate
whether we live up to this standard, and to cancel your listing agreement with us
at any point, with no penalties or obligations, if we fail to deliver the service we
promised.

9. yhdRealty.com – Smart Seller Program 8
Preparing Your Home for Sale
What more could you want than to get your home sold for top dollar in short order without any
hassles? If you take a moment and read through the following suggestions before you put the
property on the market, you'll be on your way to a successful sale.
Our goal is to simplify, depersonalize, and de-clutter the home in order for it to show larger and
brighter, giving a more spacious feeling to potential buyers. These steps will provide you with
an advantage over the competition. Many items will need to be removed to storage and
packed for moving. This is important and should be considered as merely giving you a head
start on the move to your new home. It is important to attract as many qualified buyers as. In
preparing your home for sale, it is eminent to envision your home through a “buyer's eye”.
Fact is, people purchase what they see, not “how it's going to be”. Now is the time to make
your home as buyer-friendly as possible. It needs to be cleared from top to bottom in order to
help it sell for the most amount of money.
GENERAL
■ Start by airing out the home. Most people are turned off by even the smallest odor. Odors
must be eliminated, especially if you have dogs, cats, or young children in diapers or if you are a
smoker.
■ If it has been over a year since the carpets have been cleaned - or if they really need it - now
is the time to do it. Bare floors should be waxed or polished, as well. Replace when necessary.
■ Clean and wipe down all stained woodwork including doors and cabinets with a wood
maintenance product
such as “Old English” or “Liquid Gold”.
■ Replace or clean A/C filters. Clean all A/C vents and intake grids.
■ Keep A/C set no warmer then 75 degrees and heat no cooler than 70 degrees.
■ Use an air freshener in each room (Glade “Plug-ins” work well, but try to avoid floral scents as
they can be to strong) or fill the house with the pleasant aroma of cinnamon or other fresh
scents. This can be done by simply simmering a pan of water and cinnamon on the stove.
■ Repaint walls, if necessary, in a neutral color such as antique white. Paint is your best
improvement investment for getting a greater return on your money. Remember, presentation
is key.
■ Clear window ledges of all objects to give a nice glimpse of inside and out.
■ Ask Yourself. Is there anything inside or out that “will not make the move”? If so, throw it out
now. Don't wait until you sell.
■ Think Positive. You are going to sell the house and move. Start packing small things up now.
When the house sells, you will be glad you prematurely packed and it will make the house look
great. The best things to pack are little knick-knacks, miscellaneous things that are not used in
the practical sense.
■ Keep It Simple. Nothing should touch the floor unless it's a piece of furniture. Remove all
baskets, luggage,

10. yhdRealty.com – Smart Seller Program 9
etc. The more floor space a buyer can see, the bigger the room will appear.
INTERIOR
Lighting:
■ Upgrade the wattage in all light fixtures to the highest-level safety will allow.
■ Dust/Wash all light fixtures and fans.
■ Turn on all the lights in the evening to welcome potential buyers.
Windows:
■ Dust blinds, windowsills and plant ledges.
■ Remove any cobwebs inside and out.
■ Clean interior and exterior of all windows and glass doors.
■ Take screens off before washing and leave off front of house.
■ Keep all blinds/shades pulled up/open and draperies removed to allow maximum light.
Carpet:
■ Steam clean if not replacing. In replacing, choice that will be most appealing, preferably not
loud colors.
Bathroom:
■ Clean all tubs, toilets, sinks, shower curtains. Then polish the sinks with lemon or vegetable
oil.
■ Stow unused shampoos, soaps, scrubbing implements, razors, etc under sink.
■ Stow laundry hamper in closet.
■ Stow wastebasket under sink.
■ Rugs/commode lid cover should be removed.
■ Store cleaners under sink.
■ Streamline counter - 1 or 2 decorative items only.
■ Linen cabinets should be organized and items reduced.
■ Use baskets to hold make-up and toiletries so that after use they can be stored under the
counter.
■ Bathtubs, showers, and sinks should be freshly caulked. The grout and tile should be cleaned
and in good condition. There should be no leaks in the faucet's or traps. Bleach discolored
grout.
■ Remove any wallpaper that is not “conservative”. No need to re-paper, just paint antique
white.
■ Decorate with towels.
Kitchen:
■ Keep all flat surfaces (countertops, appliance tops and furniture) cleared off as much as
possible.
■ Go over the kitchen as if you were a health inspector.
■ Remove all magnets, notes, pictures, etc. from the front and sided of the refrigerator.
■ Stow trashcan in pantry.
■ Replace broken appliances and repair squeaks, drips or binds in cabinet drawers.
■ Discard old food and leftovers from refrigerator.
■ If it hasn't been used in months, put it away!
Utility Room:
■ Organize shelves and put away non-cleanser items.

11. yhdRealty.com – Smart Seller Program 10
■ Keep area clear of clothes.
Living Area:
■ Make sure that there is not too much furniture in a room.
■ Depersonalize your home by storing personal photos so that potential buyers may visualize
their personal
items in the home. Also, patch nail holes and paint.
■ Clear away all magazines, book and necessary objects from furniture throughout the house.
■ All lamps and lighting in dark areas.
■ Open the curtain
■ Set out some fresh flowers
■ Clean fireplace (where applicable) and remove any items that are in front of it.
■ Create an easygoing, relaxed atmosphere in your family room.
Bedrooms:
■ The master bedroom is the second most important-to-be appealing room in the house
■ Define areas (sleeping, dressing, etc.) Keep simply furnished.
■ Be sure clothes are hanging up, not laying out in the room.
■ Make the closets more appealing by storing off-season clothing elsewhere.
EXTERIOR
House:
■ Thoroughly sweep down all exterior sides of house and eaves.
■ Remove window screens while selling you home and keep windows clean.
■ Check for broken roof shingles.
■ Put away tools, garbage cans, hoses, toys, grills, etc. in the garage (where applicable).
Yard:
■ Keep lawn mowed, weed-eated and well edged.
■ Trim trees and shrubs.
■ Clean out flowerbeds and invest in a few flats of colorful flowers & mulch beds..
Front Entry Porch:
■ Be sure front door area is clean and free of dirt, dust and cobwebs.
■ Repaint door and trim if not pristine.
■ Add new thick “Welcome” mat and keep it clean.
■ Make sure doorbell is working properly.
Garage:
■ Drastically clean and re-organize