2. Wowcall video mailer is personalized video advertising
which connect with every person via email
3. ● This is a module of the platform which
allows to deliver video content through the
existing CRM basis
Possible goals:
● Promotion of the product
● Registration in the loyalty program
● Increasing sales
Customer:
Wowcall video mailer
4. Mechanics
● After selecting the goals of the campaign the list of
recipients is created
● The personalized videos are created based on the existing
CRM data
● The individual links are sent via e-mail
● Duplicate each letter with a personal call. Example: "John,
hello! You’ve joined the loyalty club of our brand. So you
have a unique chance to win a car! We have sent you an
email with the details of the promo. Please check your
mailbox. “
● The customer clicks the link and watches the interactive
video and for example at the end of the video he is going to
the registration form in the loyalty program.
