How a "Promote a post" campaign to get participants in our survey resulted in unsolicited "Likes" for our page. In other words how Facebook helped me waste my money.
Prezentacja pokazująca szersze spektrum mediów społecznościowych nie ograniczając się tylko do Facebooka. Porusza ona także kwestię rozwoju social media w najbliższym czasie. Prezentacja została zaprezentowana podczas czerwcowego Netcampa.
these were some slides i was playing with on the flight out to swfoo considering what i wanted to speak about/what was interesting to me... the story isn't totally pulled together by any means - just some questions -
Dzisiaj każdy z nas jest częścią jakiejś społeczności. Chcemy dzielić się z innymi swoją pasją, ciekawostkami znalezionymi w sieci czy zdjęciami z rodzinnych uroczystości. Z drugiej strony sami lubimy „podglądać” internetowe życie naszych znajomych, komentować je i w nim uczestniczyć. W sieci pozostawiamy mnóstwo informacji o sobie samych, czy więc możemy chronić do nich dostęp po prostu wyłączając komputer?
This is a presentation Bill gave at the May 2009 NAISG meeting on the security dangers of such social networking entities as Facebook, LinkedIn and Twitter.
KGB, Active Measures, Disinformation and SubversionPeter Hammond
Cheka
A term of terror in the Soviet Union, the KGB was the Committee for State Security of the Soviet Union. Initially it was named the Cheka (Emergency Committee) and founded 20 December 1917, by the instruction of Vladimir Lenin. The Cheka was established by Felix Dzerzhinsky. The Cheka was tasked by the Soviet Politburo with arresting, torturing and executing many tens-of-thousands of dissidents, deserters, reactionaries and counter revolutionaries.
NKVD and the GULAG
In 1922 the Cheka was renamed the NKVD (People's Commissariat for Internal Affairs). The NKVD included the regular public police force of the USSR, including traffic police, border guards and archives. The NKVD is most notorious for running the GULAG forced labour camps, conducting mass extra-judicial executions, espionage, political assassinations and enforcing Stalinist policy within communist movements in other countries. GULAG was the acronym for Main Administration of Corrective Labour Camps.
Abstract:
This article examines how online groups are formed and sustained during crisis periods, especially when political polarization in society is at its highest level. We focus on the use of Vkontakte (VK), a popular social networking site in Ukraine, to understand how it was used by Pro- and Anti-Maidan groups during the 2013/2014 crisis in Ukraine. In particular, we ask whether and to what extent the ideology (or other factors) of a particular group shapes its network structure. We find some support that online social networks are likely to represent local and potentially preexisting social networks, likely due to the dominance of reciprocal (and often close) relationships on VK and opportunities for group members to meet face-to-face during offline protests. We also identify a number of group-level indicators, such as degree centralization, modularity index and average engagement level, that could help to classify groups based on their network properties. Community researchers can start applying these group-level indicators to online communities outside VK; they can also learn from this article how to identify networks of spam and marketing accounts.
Prezentacja pokazująca szersze spektrum mediów społecznościowych nie ograniczając się tylko do Facebooka. Porusza ona także kwestię rozwoju social media w najbliższym czasie. Prezentacja została zaprezentowana podczas czerwcowego Netcampa.
these were some slides i was playing with on the flight out to swfoo considering what i wanted to speak about/what was interesting to me... the story isn't totally pulled together by any means - just some questions -
Dzisiaj każdy z nas jest częścią jakiejś społeczności. Chcemy dzielić się z innymi swoją pasją, ciekawostkami znalezionymi w sieci czy zdjęciami z rodzinnych uroczystości. Z drugiej strony sami lubimy „podglądać” internetowe życie naszych znajomych, komentować je i w nim uczestniczyć. W sieci pozostawiamy mnóstwo informacji o sobie samych, czy więc możemy chronić do nich dostęp po prostu wyłączając komputer?
This is a presentation Bill gave at the May 2009 NAISG meeting on the security dangers of such social networking entities as Facebook, LinkedIn and Twitter.
KGB, Active Measures, Disinformation and SubversionPeter Hammond
Cheka
A term of terror in the Soviet Union, the KGB was the Committee for State Security of the Soviet Union. Initially it was named the Cheka (Emergency Committee) and founded 20 December 1917, by the instruction of Vladimir Lenin. The Cheka was established by Felix Dzerzhinsky. The Cheka was tasked by the Soviet Politburo with arresting, torturing and executing many tens-of-thousands of dissidents, deserters, reactionaries and counter revolutionaries.
NKVD and the GULAG
In 1922 the Cheka was renamed the NKVD (People's Commissariat for Internal Affairs). The NKVD included the regular public police force of the USSR, including traffic police, border guards and archives. The NKVD is most notorious for running the GULAG forced labour camps, conducting mass extra-judicial executions, espionage, political assassinations and enforcing Stalinist policy within communist movements in other countries. GULAG was the acronym for Main Administration of Corrective Labour Camps.
Abstract:
This article examines how online groups are formed and sustained during crisis periods, especially when political polarization in society is at its highest level. We focus on the use of Vkontakte (VK), a popular social networking site in Ukraine, to understand how it was used by Pro- and Anti-Maidan groups during the 2013/2014 crisis in Ukraine. In particular, we ask whether and to what extent the ideology (or other factors) of a particular group shapes its network structure. We find some support that online social networks are likely to represent local and potentially preexisting social networks, likely due to the dominance of reciprocal (and often close) relationships on VK and opportunities for group members to meet face-to-face during offline protests. We also identify a number of group-level indicators, such as degree centralization, modularity index and average engagement level, that could help to classify groups based on their network properties. Community researchers can start applying these group-level indicators to online communities outside VK; they can also learn from this article how to identify networks of spam and marketing accounts.
Prezentacja z 34. Warsztatów Click Appsw których miałem przyjemność występować i mówić o tym, dlaczego Facebook jest coraz częściej nazywany serwisem mobilnym. Kraków 08.08.2013
There are many Problems what a user face while using facebook. These problems could be related to hacking, unwanted users, spamming etc. These problems can be resolved using "facebook security and privacy settings" which is offered by the facebook itself. In this presentation, you will be having a fair view of how to configure your facebook security and privacy settings and what facebook is Exactly!
For more details, you can visit here: http://bit.ly/2kEkIrU
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
In Q1, 2013 the top 10 Deal sites take up more than 94.7%
Juhuasuan leads overall.
The leaders in Service deals are Meituan, Dianping, Lashou, 55tuan and Nuomi
In 2012 there are 3 leaders, Juhuasuan, Meituan and Dianping, making up tier 1.
The top 3 (Services & Product deals) accounted for 55% of the total revenue.
The leaders in Service deals are Meituan, Dianping, Nuomi, Lashou and 55tuan.
China Daily Deal Customer Satisfaction Survey 2012 Q2dataotuan
17 questions answered by 1918 Chinese consumers in May/June 2012;Results of Survey Daily Deals China (Participants;Buying Frequency;Category Preferences,etc.)
Prezentacja z 34. Warsztatów Click Appsw których miałem przyjemność występować i mówić o tym, dlaczego Facebook jest coraz częściej nazywany serwisem mobilnym. Kraków 08.08.2013
There are many Problems what a user face while using facebook. These problems could be related to hacking, unwanted users, spamming etc. These problems can be resolved using "facebook security and privacy settings" which is offered by the facebook itself. In this presentation, you will be having a fair view of how to configure your facebook security and privacy settings and what facebook is Exactly!
For more details, you can visit here: http://bit.ly/2kEkIrU
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
In Q1, 2013 the top 10 Deal sites take up more than 94.7%
Juhuasuan leads overall.
The leaders in Service deals are Meituan, Dianping, Lashou, 55tuan and Nuomi
In 2012 there are 3 leaders, Juhuasuan, Meituan and Dianping, making up tier 1.
The top 3 (Services & Product deals) accounted for 55% of the total revenue.
The leaders in Service deals are Meituan, Dianping, Nuomi, Lashou and 55tuan.
China Daily Deal Customer Satisfaction Survey 2012 Q2dataotuan
17 questions answered by 1918 Chinese consumers in May/June 2012;Results of Survey Daily Deals China (Participants;Buying Frequency;Category Preferences,etc.)
The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels
The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels
According to the Dataotuan (www.dataotuan.com)statistics, the total revenue of the Chinese group-buying market in 2012 Q1 is around 4.5 Billion Rmb.
The Top 20 deal sites, accounting for 95% of the market, fall into 4 levels.
China Local Commerce (Daily Deals) Aanalytics - Dataotuan Sales Presentationdataotuan
Dataotuan.com, the biggest Asian local commerce analytics platform as & aggregator, (Yipit.com from the US is very similar)
Dataotuan provides local commerce sales leads generation, daily deal markets analytics as well investor tools.
The Chinese Daily Deal Market in February 2012 dataotuan
An overview of the Chinese Daily Deal (Group-buying Market) in February 2012.Who are the main players, What's the difference of top subcategories by pre city, What is online shopping group-buying website...
The Chinese Daily Deal Market in January 2012, Special - Top Subcategories by...dataotuan
An overview of the Chinese Daily Deal (Group-buying Market) in Janaury 2012;Who are the main players, What's the difference of top subcategories by region, What is online shopping group-buying website.
The Chinese Daily Deal Market in December 2011, Special - 2011 overview China...dataotuan
An overview of the Chinese Daily Deal (Group-buying Market) in December 2011
Who are the main players, what's their pricing strategy, how do they modify their biz-model to win the market; What is the trend of the Chinese market, how does it compare to the other Asian countries.
1. The mysterious history of 900 Facebook-likes …
Conclusion: 90% of my money spent on
Facebook promotional tools was wasted.
2. On July 30th I promoted one of my Facebook posts about our
International Daily Deal Satisfaction survey.
I used our Holaba page on Facebook to invite people in several countries to
participate in a survey for our 2nd brand (Dataotuan) that tracks the Daily
Deals in several non-US-countries.
I stopped the campaign after 10 days and $200 spent.
569.496 people saw my post, 1.229 liked the Holaba page and 0 participated in the survey.
3. It was the most popular post I ever posted on Facebook (in terms of reach)
4. I ran 2 campaigns and spent $200 in 10 days.
1/ Very “unsegmented” in countries where we have an active Dataotuan
presence targeting + 20 million users.
2/ A lot more targeted on Deal related tags and adding countries where we
planned to start operating.
5. As you can see we reached 1000’s of Facebook members in Egypt, Malaysia,
Indonesia and the Philippines. Cairo was absolutely on top of all the rest. We
wondered why that was happening.
6. Even more surprised we were with all the likes we got from again Egypt
(Cairo and Alexandria) and Malaysia. More likes than we ever expected ….
and all likes that we weren’t looking for.
We were looking for people to participate in our survey.
7. To find out why we had plenty of likes and no survey participants I sent a mail
to some of the participants… since it was clear from the ad they could only
win an Amazon coupon when they did the survey. We didn’t ask them to
“Like” the Holaba page. There isn’t even a thing called Holaba outside of
China.
8. I sent out a first batch on July 31st on which no-one replied.
9. And I sent out a 2nd one on august 9th on which again no one replied. It
started to smell.
10. On August 9th I got a mail from 2 ladies, who told me they “liked” my page
and they could offer me more likes if I wanted. I replied to them with the
same “Thank you”-mail as all the others and didn’t ask them to deliver me
more “likes”.
11. When I wanted to get back to the original mail they sent me (offering me
their services) I couldn’t. All their mails gone. Strange.
12. The results so far
• I spent $200 on Facebook to get people participating in the survey.
• Of the 600K people who “saw” the post (and didn’t do the survey) about 900 liked
the Holaba page.
• There was absolutely no reason for them to like the page (you could only win
Amazon coupons when you participated in the survey).
• Are these real people who liked the page?
• If yes, why did they like the page?
• And why don’t they answer when we asked them?
• We end up with +900 likes of which only 10% are real likes.
• And 0 persons participated in our survey
13. A couple of months later I wanted to promote the survey again – using the
new version of promotional tool– but I could only promote a similar post to
the 1.140 users who liked my page and their friends. And if you remember
900 of those are the mysterious Facebook-users. So how mysterious would
their friends be.
I could select a $5/$10 payment to reach 630-1K/1k-2k, to reach the people
who liked the page.
14. Or I could pay more if I also wanted to reach the friends of the people who
liked the Holaba-page.
15. And that’s what I did (the reach was estimated at 2K persons)
16. The people who liked the
Holaba page before (and their
friends) could then see an ad
like this one.
17. 9274 people saw this last
post. Luckily this time we had
only a few new “likes” ….
probably even real people.
But in the end we hardly had
any new participants in the
Survey.
18. I also contacted again the girls that wanted to sell me “likes” before. And this
time one of them answered with the link to a site where I could buy “likes” ….
Which of course I didn’t.
19. This is the site. 1000’s and 1000’s of “likes” almost for free.
20. We didn’t try it out. Since we don’t need empty likes.
Only survey-participants.
21. The final conclusion.
• No one participated in the survey
• We only got “likes”
• 90% of the “unsolicited” likes on the Holaba-page are now
“mysterious” likes.
• 90% of the money I may spend from now on to promote any
post on Holaba will be wasted.
Does that mean 90% ad spend on Facebook is wasted?
We are still looking for more participants in our survey. Tell us your
"best or worst" daily deal experience and win 1 of the 10 Amazon gift
coupons of $50 each. https://www.surveymonkey.com/s/TFY9PNB
22. Made by
• Jan van den Bergh
• Partner Holaba.com.cn/Dataotuan.com
• jevedebe@gmail.com
• Any question/comments, please contact me