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Raccoon rabies
- 1. Raccoon Rabies A Documentary Series Documentary Series idea for Animal planet Canada By Kimberly Robb and Zaheen Hussain
- 2. Introduction • Raccoon Rabies- Discovered in the 1950’s • A strain that affects several small and medium mammals • MNR kills infected animal, as well as every other animal in a 15 km radius • Since 2006, 9700 raccoons, minks, skunks , foxes and other small animals have been killed.
- 3. The Documentary Idea • The documentary aims to serve a two-fold purpose- a) To show the audience the role the above mentioned small mammals play in Canada’s delicate ecosystem. • b) To bring to the audience’s attention the insignificant threat raccoon rabies poses to humans and the brutal methods used to combat it.
- 4. Target Audience • The target audience would be the citizens of Canada, with a special emphasis on the residents of Ontario. • The aim is to spread the message across a wide (or several) demographic(s) rather than concentrate on any single one.
- 5. • Why should the audience care?
- 6. Humanitarian Reasons • 9000 Raccoons and other mammals killed in 3 years. • Majority were rabies free • Orphaned babies are left to die by the MNR • http://helpbabywildlife.ca/videos/baby_raccoo n_resting.html • http://helpbabywildlife.ca/videos/baby_skunks .html • http://helpbabywildlife.ca/videos/baby_minks. html
- 7. Ecological Reasons • They are highly valued as ‘furbearers’ (Carry pollen on their fur, thereby helping plants reproduce.) and are hence vital to Canada’s ecology. • The creatures scavenge as well as prey on pests such as mice, rats and insects.
- 8. Monetary Reasons . • Lots of taxpayers money is spent on this very expensive method • Raccoon rabies has been responsible for only one human death in the 50 years since the disease was discovered. • Despite this, Ontario stands alone in North America for using the most-expensive approach to raccoon rabies control.
- 9. Broadcaster • Animal Planet Canada is a Canadian English language specialty channel. • Started November 2000. • Programming related to animals and animal conservation
- 10. Airing Schedule • This show will be four 1hour episodes over the span of a month. • That is one episode per week. • The first show will air on October 4th which is World Animal Welfare Day, and October 1st- 7th is World Wildlife Week. • Will conclude on October 25th.
- 11. Schedule • December to February is Pre-production • Finalize and hire crew • Finalize funds • Investigate story further • Take care of legal issues • Story board • Music
- 12. • February to April- Interviews • Interview MNR • Film Baby Raccoon Rosie story • Interview PETA • Interview other animal right organisations
- 13. • May to July- filming (45 days of filming, 15 days buffer) • Film MNR’s depopulation programme (if possible) • Animals • Peta, Zoo, etc
- 14. • August to September- Post-Production • Editing • Marketing • Promotion
- 15. Budget • Hotel • General Liability • Editing Equipment • Publicity Expenses • Parking • Videotape/ negative • Medicare • Closed captioning • Camera • Camping gear etc
- 16. Funding • World Wildlife Foundation • PETA • Grants: National Endowment for the arts, Science Foundation • Foundation Centre • Companies • Zoo • Other animal rights organizations • Private donors