Tabs Final International Overview V9 04 21 2011 Ppt 97

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TAB’s systematic approach …

TAB’s systematic approach

Analytical data analysis and consumer research capability
Strategic plan development and deployment (e.g. by country, region, or global)
Geographical expansion (e.g. new market entry into Turkey, Russia, etc.)

International Capabilities

Strategic sales and marketing guidance with follow up assessment
Category sizing and brand potential by market or region
Detailed reviews of the competitive landscape
Retailer and Class of trade overview by country
Maximize brand and category efficiencies with data purchase recommendations for syndicated data and shopper insights.
Distributor evaluation and recommendations

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  • 3. Who we are• Experience launching HBC, OTC, Food, Beverage, and Nutraceutical brands in over 60 countries. We know how to expand and build profitable brands in the international arena• Cutting edge business analytics to extract actionable key insights to help meet your market needs and objectives• Develop strategic business plans by country, region, or globally. TABS will help build brand sales, share, and profit contribution in your existing markets, or develop market entry strategies to achieve your geographical expansion objectives 3
  • 4. Who we work with 4
  • 5. Countries of TABS Group Engagements Since 2010 International assignments TABS OFFICES EUROPE • London, UK (January 2012)CANADA • United Kingdom • France • Benelux (Netherlands, Belgium, Luxemburg) TABS OFFICES • Poland MIDDLE EAST • Shanghai, China (June 2011) • Italy •Tunisia • Czech RepublicCENTRAL AMERICA • Germany• Mexico AUSTRALASIA • France• Costa Rica • Hong Kong • Austria • Vietnam SOUTH AMERICA • Australia • Colombia TABS OFFICES • Sao Paulo, Brazil (June 2012) 5
  • 6. Strong Business Analytics To Support International GrowthLaunch Into New Market• Marketing Research• Market Sizing• Strategic Plan DevelopmentSupport Existing Markets• Analytical Solutions to Clean Up Bad Data• Data Integration for Global View• Advanced Analytics: Promotion Optimization, Price Elasticity, Shopper Insights 6
  • 7. Analytical SolutionsInternational Problems• Incomplete Data• Unavailable Data• Inaccurate DataActual TABS Studies• Germany: TABS Group identified a 50% understatement in New Product Launch potential due to incomplete market coverage of syndicated data.• UK: Key items in a Cosmetic category arbitrarily blocked by a key retailer so that sales are not reported in the retailer or the market, in general. TABS Group modeled sales from the missing items to give a full market view.• Mexico: Distribution levels are calculated on a weekly, category - level basis. Therefore, promotions can produce wild swings in the distribution figures.• Czech Republic: TABS Group sized up the category sales potential of one significant category that was not tracked in the market.Data Sources: Nielsen, IRI, Consumer Panel, Retailer POS, Consumer Survey, Mintel, Euromonitor, Planet Retail 7
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  • 10. Strategic Plan Development• Global, Regional, or Individual Market Level Intelligence • SWOT analysis to identify key opportunity gaps by category, brand, and segment • Strategic Assessment of International Sales Potential by market or globally• Market Strategy Development based on a comprehensive analysis of the category, competitive landscape, pricing strategy and structure, analysis of retailers and key distribution channels• Develop and Recommend the optimal organizational design and processes to maximize financial and people resources• Financial Analysis and Projections including market share, sales, profit contribution, and ROI 10
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  • 13. Contact InformationDr. Kurt Jetta – CEO and FounderOffice: 1.203.925.9157Email: kurtjetta@tabsgroup.comDan Pieczonka - Senior Consultant, InternationalOffice: 1.631.750.3225Cell: 1.631.275.4697Email: danp@tabsgroup.comElizabeth Winstead – International Business DevelopmentOffice: 1.954.564.1434Email: 13