TAB’s systematic approach Analytical data analysis and consumer research capability Strategic plan development and deployment (e.g. by country, region, or global) Geographical expansion (e.g. new market entry into Turkey, Russia, etc.) International Capabilities Strategic sales and marketing guidance with follow up assessment Category sizing and brand potential by market or region Detailed reviews of the competitive landscape Retailer and Class of trade overview by country Maximize brand and category efficiencies with data purchase recommendations for syndicated data and shopper insights. Distributor evaluation and recommendations

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3. Who we are
• Experience launching HBC, OTC, Food, Beverage, and Nutraceutical brands in over 60
countries. We know how to expand and build profitable brands in the international arena
• Cutting edge business analytics to extract actionable key insights to help meet your
market needs and objectives
• Develop strategic business plans by country, region, or globally. TABS will help build
brand sales, share, and profit contribution in your existing markets, or develop market entry
strategies to achieve your geographical expansion objectives
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4. Who we work with
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5. Countries of TABS Group Engagements Since 2010 International assignments
TABS OFFICES
EUROPE • London, UK (January 2012)
CANADA • United Kingdom
• France
• Benelux (Netherlands, Belgium, Luxemburg)
TABS OFFICES
• Poland MIDDLE EAST • Shanghai, China (June 2011)
• Italy •Tunisia
• Czech Republic
CENTRAL AMERICA
• Germany
• Mexico AUSTRALASIA
• France
• Costa Rica • Hong Kong
• Austria
• Vietnam
SOUTH AMERICA
• Australia
• Colombia
TABS OFFICES
• Sao Paulo, Brazil (June 2012)
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6. Strong Business Analytics To Support International Growth
Launch Into New Market
• Marketing Research
• Market Sizing
• Strategic Plan Development
Support Existing Markets
• Analytical Solutions to Clean Up Bad Data
• Data Integration for Global View
• Advanced Analytics: Promotion Optimization, Price Elasticity, Shopper Insights
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7. Analytical Solutions
International Problems
• Incomplete Data
• Unavailable Data
• Inaccurate Data
Actual TABS Studies
• Germany: TABS Group identified a 50% understatement in New Product Launch potential due to incomplete
market coverage of syndicated data.
• UK: Key items in a Cosmetic category arbitrarily blocked by a key retailer so that sales are not reported in the
retailer or the market, in general. TABS Group modeled sales from the missing items to give a full market view.
• Mexico: Distribution levels are calculated on a weekly, category - level basis. Therefore, promotions can
produce wild swings in the distribution figures.
• Czech Republic: TABS Group sized up the category sales potential of one significant category that was not
tracked in the market.
Data Sources: Nielsen, IRI, Consumer Panel, Retailer POS, Consumer Survey, Mintel, Euromonitor, Planet Retail
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10. Strategic Plan Development
• Global, Regional, or Individual Market Level Intelligence
• SWOT analysis to identify key opportunity gaps by category, brand, and segment
• Strategic Assessment of International Sales Potential by market or globally
• Market Strategy Development based on a comprehensive analysis of the category, competitive
landscape, pricing strategy and structure, analysis of retailers and key distribution channels
• Develop and Recommend the optimal organizational design and processes to maximize financial and
people resources
• Financial Analysis and Projections including market share, sales, profit contribution, and ROI
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13. Contact Information
Dr. Kurt Jetta – CEO and Founder
Office: 1.203.925.9157
Email: kurtjetta@tabsgroup.com
Dan Pieczonka - Senior Consultant, International
Office: 1.631.750.3225
Cell: 1.631.275.4697
Email: danp@tabsgroup.com
Elizabeth Winstead – International Business Development
Office: 1.954.564.1434
Email: elizabethwinstead@tabsgroup.com
www.tabsinternational.com
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