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Introducing Target’s  Online Automated Video Solution
CREATIVE BRIEF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demographics Psychographics Think/Feel/Do NOW? Think/Feel/Do in the FUTURE? Communication Strategy
As one of America’s  top 12 most admired  Companies of  2008   … Tailor  your customer’s  online experience  with the most admired  Automated Video Solution  and become the  #1 admired company of 2009 .
:: Product Highlights Video Lead the new wave of online content delivery … Infotainment video featuring the product's features, price and deals, users' reviews and more. Embedded in every product's page with direct links for purchase. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead the new wave of online content delivery … 1 click & go from here ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],View Sample Video :: Product Highlights Video NOT to here But here!
:: Product Highlights Video Lead the new wave of online content  delivery … ::  VIEW ALL  ::   sample using 4 furniture product highlights
Lead the new wave of online content  delivery … Increase Conversion ::  DYNAMIC CONTENT FEED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email :: Product Highlights Video
:: Additional Offerings Lead the new wave of online content  delivery … Products' Comparison Video Offer your users a helpful shopping tool: a short video comparing two or more products to their choice. A comparison video will be generated on the fly upon user's request.
:: Additional Offerings Lead the new wave of online content  delivery … Most Popular Products Enhance your home page and category pages with a promotional video presenting the most popular products. Video will call users for action: a single click on the video and users can explore, rate or purchase.
:: Additional Offerings Lead the new wave of online content  delivery … Personal Newsletter Keep in touch with your registered users and encourage them to re-visit the site by sending them a personal video clip, approaching them directly and presenting products chosen especially for each one of them.
:: TARGET CONTENT Lead the new wave of online content  delivery … Lists & Registries ,[object Object],[object Object]
:: TARGET CONTENT Lead the new wave of online content  delivery … ,[object Object],Email Exclusives & REDcards
:: TARGET CONTENT Lead the new wave of online content  delivery … ,[object Object],New at Target
:: TARGET CONTENT Lead the new wave of online content  delivery … All Website Content can be generated into a Video … Guaranteed! And Much More … Content videos  work in tandem  with your other advertising strategies,  strengthening your overall efforts & increasing sales . ,[object Object],[object Object],[object Object],[object Object]
:: What You Get Lead the new wave of online content  delivery … Creative Services SundaySky’s Creative Team + Content Owner Collaboration Video Generation Tools SundaySky's Video Generation Station Video Delivery & Playback InstantStreaming™ Technology Reports & Traffic Analysis Data-mining Mechanism Seamless Integration SaaS model (software as a service)
:: Investing in Online Video Lead the new wave of online content  delivery … “ Online video ads are quickly becoming the medium of choice to  drive both brand awareness and sales ”  – Double Click (1) Google  purchased  YouTube for $1.65 billion  dollars in 2006. The acquisition of YouTube gives Google a greater ability to capture more of the online video…advertising market.  –GoogleWatch (2) Three-quarters of broadband users  (74%)  who enjoy high-speed connections at  both home and work watch or download video online .  – Princeton Survey Research (3) Starbucks  saw an increased awareness of visitors to their website using product video to enhance its online shopping experience  –WebVideo, Universe.com (4) Macy's Home Store  began considering how technology could be used to create greater community…with online video popular among its consumers.  –zdnet.com (5) During the past couple of years,  video has become a prevalent visual feature on the sites of online retailers .  –Jupiter Research, a Forrester Research Company (6)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobilize Your  Content Today!

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Sunday Sky Target Final

  • 1. Introducing Target’s Online Automated Video Solution
  • 2.
  • 3. As one of America’s top 12 most admired Companies of 2008 … Tailor your customer’s online experience with the most admired Automated Video Solution and become the #1 admired company of 2009 .
  • 4.
  • 5.
  • 6. :: Product Highlights Video Lead the new wave of online content delivery … :: VIEW ALL :: sample using 4 furniture product highlights
  • 7.
  • 8. :: Additional Offerings Lead the new wave of online content delivery … Products' Comparison Video Offer your users a helpful shopping tool: a short video comparing two or more products to their choice. A comparison video will be generated on the fly upon user's request.
  • 9. :: Additional Offerings Lead the new wave of online content delivery … Most Popular Products Enhance your home page and category pages with a promotional video presenting the most popular products. Video will call users for action: a single click on the video and users can explore, rate or purchase.
  • 10. :: Additional Offerings Lead the new wave of online content delivery … Personal Newsletter Keep in touch with your registered users and encourage them to re-visit the site by sending them a personal video clip, approaching them directly and presenting products chosen especially for each one of them.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. :: What You Get Lead the new wave of online content delivery … Creative Services SundaySky’s Creative Team + Content Owner Collaboration Video Generation Tools SundaySky's Video Generation Station Video Delivery & Playback InstantStreaming™ Technology Reports & Traffic Analysis Data-mining Mechanism Seamless Integration SaaS model (software as a service)
  • 16. :: Investing in Online Video Lead the new wave of online content delivery … “ Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales ” – Double Click (1) Google purchased YouTube for $1.65 billion dollars in 2006. The acquisition of YouTube gives Google a greater ability to capture more of the online video…advertising market. –GoogleWatch (2) Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online . – Princeton Survey Research (3) Starbucks saw an increased awareness of visitors to their website using product video to enhance its online shopping experience –WebVideo, Universe.com (4) Macy's Home Store began considering how technology could be used to create greater community…with online video popular among its consumers. –zdnet.com (5) During the past couple of years, video has become a prevalent visual feature on the sites of online retailers . –Jupiter Research, a Forrester Research Company (6)
  • 17.

Editor's Notes

  1. http://answers.google.com/answers/threadview?id=353529
  2. http://www.contactomagazine.com/articles/onlinevideo0307.htm http://googlewatch.eweek.com/content/archive/google_purchases_youtube_for_165b.html http://74.125.45.132/search?q=cache:ozmOglV6bbYJ:www.pewinternet.org/pdfs/PIP_Online_Video_2007.pdf+about+online+video&hl=en&ct=clnk&cd=4&gl=us http://www.webvideouniverse.com/distributing/article.php/3691641 http://www.zdnet.com.au/whitepaper/0,2000063328,22468276p-16001316q,00.htm http://www.jupiterresearch.com/bin/item.pl/research:concept/107/id=100665/