Sunday Sky Target Final

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  • http://answers.google.com/answers/threadview?id=353529
  • http://www.contactomagazine.com/articles/onlinevideo0307.htm http://googlewatch.eweek.com/content/archive/google_purchases_youtube_for_165b.html http://74.125.45.132/search?q=cache:ozmOglV6bbYJ:www.pewinternet.org/pdfs/PIP_Online_Video_2007.pdf+about+online+video&hl=en&ct=clnk&cd=4&gl=us http://www.webvideouniverse.com/distributing/article.php/3691641 http://www.zdnet.com.au/whitepaper/0,2000063328,22468276p-16001316q,00.htm http://www.jupiterresearch.com/bin/item.pl/research:concept/107/id=100665/
  • Sunday Sky Target Final

    1. 1. Introducing Target’s Online Automated Video Solution
    2. 2. CREATIVE BRIEF <ul><li>Median age :: 44 </li></ul><ul><li>Median household income :: $54K/year </li></ul><ul><li>80% is female :: 40% have children </li></ul><ul><li>More than 50% :: college degree (1) </li></ul><ul><li>Easy to navigate </li></ul><ul><li>Commitment to trendy, unique merchandise. </li></ul><ul><li>Concerned with bold design and </li></ul><ul><li>presentation on and off-line </li></ul><ul><li>Target’s online content is personalized </li></ul><ul><li>to my viewing preferences </li></ul><ul><li>Target caters to my needs immediately & </li></ul><ul><li>directly by delivering updated and accurate </li></ul><ul><li>content to my inbox </li></ul><ul><li>Design is bold but has a personal feel </li></ul><ul><li>Target makes viewing & sharing my lists easy & fun </li></ul><ul><li>Likes brand name products at discounted </li></ul><ul><li>prices without a commoditized look & feel. </li></ul><ul><li>Enjoys the shopping experience without the </li></ul><ul><li>clutter and overcrowding </li></ul><ul><li>Prefers various product choices & convenient </li></ul><ul><li>shopping accessibility on and off-line </li></ul><ul><li>To deliver dynamic products and services information directly to online consumers in a </li></ul><ul><li>personalized view to increase brand awareness, site-visits, click-thru rates, email subscriptions, </li></ul><ul><li>REDcard applications, conversion rates, and overall sales </li></ul><ul><li>To show Target’s appreciation for its online consumers by making a continuous effort to offer </li></ul><ul><li>the newest and greatest in web applications to satisfy shopping needs and make the online </li></ul><ul><li>experience fast, easy, and enjoyable </li></ul>Demographics Psychographics Think/Feel/Do NOW? Think/Feel/Do in the FUTURE? Communication Strategy
    3. 3. As one of America’s top 12 most admired Companies of 2008 … Tailor your customer’s online experience with the most admired Automated Video Solution and become the #1 admired company of 2009 .
    4. 4. :: Product Highlights Video Lead the new wave of online content delivery … Infotainment video featuring the product's features, price and deals, users' reviews and more. Embedded in every product's page with direct links for purchase. <ul><li>Reduce the number of Clicks </li></ul><ul><li>Increase Conversion </li></ul><ul><li>Dynamic content feed </li></ul><ul><li>Allow users to select products of interest & Email </li></ul><ul><ul><li>To self </li></ul></ul><ul><ul><li>To a friend </li></ul></ul>
    5. 5. Lead the new wave of online content delivery … 1 click & go from here <ul><li>In 2 fewer clicks </li></ul><ul><li>Eliminate </li></ul><ul><li>unnecessary </li></ul><ul><li>scrolling </li></ul><ul><li>Allow users to </li></ul><ul><li>sit back & view </li></ul><ul><li>slide show </li></ul><ul><li>without </li></ul><ul><li>interaction </li></ul>View Sample Video :: Product Highlights Video NOT to here But here!
    6. 6. :: Product Highlights Video Lead the new wave of online content delivery … :: VIEW ALL :: sample using 4 furniture product highlights
    7. 7. Lead the new wave of online content delivery … Increase Conversion :: DYNAMIC CONTENT FEED <ul><li>Engage user from Video </li></ul><ul><ul><li>Encourage impulse buys </li></ul></ul><ul><ul><li>Accurate prices </li></ul></ul><ul><ul><li>Add to cart </li></ul></ul><ul><ul><li>Add to registry </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Read product reviews </li></ul></ul><ul><ul><li>And Much More … </li></ul></ul>Email :: Product Highlights Video
    8. 8. :: Additional Offerings Lead the new wave of online content delivery … Products' Comparison Video Offer your users a helpful shopping tool: a short video comparing two or more products to their choice. A comparison video will be generated on the fly upon user's request.
    9. 9. :: Additional Offerings Lead the new wave of online content delivery … Most Popular Products Enhance your home page and category pages with a promotional video presenting the most popular products. Video will call users for action: a single click on the video and users can explore, rate or purchase.
    10. 10. :: Additional Offerings Lead the new wave of online content delivery … Personal Newsletter Keep in touch with your registered users and encourage them to re-visit the site by sending them a personal video clip, approaching them directly and presenting products chosen especially for each one of them.
    11. 11. :: TARGET CONTENT Lead the new wave of online content delivery … Lists & Registries <ul><li>Users can Save for later or Emai l </li></ul><ul><li>List or Registry videos </li></ul>
    12. 12. :: TARGET CONTENT Lead the new wave of online content delivery … <ul><li>Users can sign-up from link in video </li></ul>Email Exclusives & REDcards
    13. 13. :: TARGET CONTENT Lead the new wave of online content delivery … <ul><li>new at slideshow delivered directly to user’s inbox in a personal newsletter when new content is updated at a frequency of user’s choice. </li></ul>New at Target
    14. 14. :: TARGET CONTENT Lead the new wave of online content delivery … All Website Content can be generated into a Video … Guaranteed! And Much More … Content videos work in tandem with your other advertising strategies, strengthening your overall efforts & increasing sales . <ul><li>Online Banner Ads </li></ul><ul><li>Email Marketing </li></ul><ul><li>Traditional Advertising </li></ul><ul><li>Word-of-Mouth </li></ul>
    15. 15. :: What You Get Lead the new wave of online content delivery … Creative Services SundaySky’s Creative Team + Content Owner Collaboration Video Generation Tools SundaySky's Video Generation Station Video Delivery & Playback InstantStreaming™ Technology Reports & Traffic Analysis Data-mining Mechanism Seamless Integration SaaS model (software as a service)
    16. 16. :: Investing in Online Video Lead the new wave of online content delivery … “ Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales ” – Double Click (1) Google purchased YouTube for $1.65 billion dollars in 2006. The acquisition of YouTube gives Google a greater ability to capture more of the online video…advertising market. –GoogleWatch (2) Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online . – Princeton Survey Research (3) Starbucks saw an increased awareness of visitors to their website using product video to enhance its online shopping experience –WebVideo, Universe.com (4) Macy's Home Store began considering how technology could be used to create greater community…with online video popular among its consumers. –zdnet.com (5) During the past couple of years, video has become a prevalent visual feature on the sites of online retailers . –Jupiter Research, a Forrester Research Company (6)
    17. 17. <ul><li>SundaySky is your solution to :: </li></ul><ul><ul><li>A more personal user experience </li></ul></ul><ul><ul><li>Increased brand awareness </li></ul></ul><ul><ul><li>Higher conversion and click-thru rates </li></ul></ul><ul><ul><li>Increased REDcard applications </li></ul></ul><ul><ul><li>Increased sales </li></ul></ul><ul><ul><li>And so much more </li></ul></ul>Mobilize Your Content Today!

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