2. Negotiation in a business setting is in
many ways the king of skills.
3. A master negotiator has strong presentation
skills, requires good communication skills, and
in every successful negotiation there is an
element of sales skill needed.
4. However, aside from the mechanics of the
negotiation itself, it is important to remember
the strategic implications of any negotiation.
5. When you negotiate, you are not really
just talking about prices or terms and
conditions.
6. What you are actually doing is setting
parameters for a new or ongoing business
relationship. A successful negotiation, leading to
a deepening and strengthening of a business
relationship (and therefore ongoing profitability)
is one where both/all parties leave the
negotiation feeling satisfied with the outcome.
7. Win-win is the aim, where each party
has what it needs and some of what it
wants, and will therefore continue to do
similar business in future.
8. “Always leave a little salt on the bread”
Ike Solomon from Bryce Courtenay’s: The Potato Factory
