2. • Top video game company
Electronic Arts
• Best selling Sports Franchise Company Overview
• Holds many licenses with ESPN
?
Xbox PS3 PC Mobile
FIFA 13 360
Audience

3. Problems? Marketing Strategy
Low Consecutive
Sales per
Consumer
Personal
Relationships
with
Consumers

4. Solutions
Interact with Communities
Sponsor children sports teams
Implement new
features and content
to increase sales

5. X
$60
Solutions Cont…
Social Media integrates
Corporate with Consumers…
Bringing People Together…

6. Importance of Blogs

7. Importance of Social Awareness
350 million people access Facebook
through their mobile devices
20s
The average age of
players across Integrate Mobile App
the globe
83%
Of people ages 18-29 use a form of
social networking

8. Timeline/ Budget
Amount of Seasonal
Advertising Increase advertising in
spring and summer months
Primarily focus on game
releases during the fall
Spring Summer Fall Winter
% of Advertising Budget
Social
Media/Mobile
SEO
Marketing
Community
Sponsorship
Blogs

9. Shooting For Success
SEO Marketing
Search Engine Optimization
Google Analytics
FIFA 12
Fifa 12
Fifa soccer game
Fifa gameplay
Fifa is awesome
Tracking Unique Visitors
to EA.com

10. What We Hope To Achieve
More Like ’s
Consecutive Sales
#
www.ea.com
Google Search
Results