Proven Secrets to Boost Your Search Engine Rankings


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Proven Secrets to Boost Your Search Engine Rankings

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Proven Secrets to Boost Your Search Engine Rankings

  1. 1. SEO Eighty Twenty The Proven Secrets to Boost Your Search Engine Rankings With Little Time & Effort!ABOUT MEI am Dominic Tay and Im not one of those SEO "gurus" who is going to sell youon some SEO theories.In fact, you can call me an anti-guru because I dont make a big bulk of mymoney teaching others SEO, but through doing SEO for my own sites.And all thanks to these SEO strategies that Im about to share to you, I nowhave multiple websites ranking in top 5 positions in Google, bringing meconsistent traffic and residual income each month.One of them is ArticleSubmitAuto (an online article submitter) thats ranking inGoogle for these keywords: Keyword: Article submitter Position: #3 (Google US) Page 1 of 17 Copyright © 2012. All Rights Reserved.
  2. 2. Keyword: Article submission tools Position: #4 (Google US)Besides providing article submission services, I also provide link buildingservices for fellow marketers at LinkBuildingAutomation.comAnd in the last 2 years or so, Im really blessed because my services havehelped over 3,587 marketers around the world get better rankings in thesearch engines.I also run an offline SEO consulting company, Leverage Leap LLP, serving offlinecompanies in Singapore including SK Investigation Services, DoctorWindow PteLtd, Value4U Pte Ltd.WHY I CREATED THIS FORMULA GUIDE:Almost every other week, Ill receive email from some marketers with a newSEO hype or Google loophole. And Ill also receive at least 2 emails fromdifferent Indian SEO companies... all claiming to be SEO experts... just becausethey know how to do some basic social bookmarking and article submission. Page 2 of 17 Copyright © 2012. All Rights Reserved.
  3. 3. So, Im really tired of all these "fly-by-night" CRAP and so-called "SEO experts"who are destroying the reputation of SEO marketers like myself.Thats why Ive created this formula guide that cuts through the clutter to showyou ONLY the stuff that works.But more than just that, Im also going to show and prove to you that just byfollowing a few key SEO principles, you too can DRAMATICALLY improve yoursearch engine rankings.SOME ASSUMPTIONSIn this formula guide, Im going to assume that you already know KeywordResearch so you know how to identify those profitable keywords in your niche.But if you need some guidance in keyword research, check out these software:  MicroNicheFinder  Market SamuraiI personally use these software for myself and on behalf of my SEO clients. Plus,they have tons of keyword research training materials (videos and manuals) toteach you how to do proper Keyword Research.In the meantime, I would like to introduce to you the idea of…THE "SEO 80/20" TECHNIQUEIm sure youve heard of the 80/20 rule – that 80% of our results come fromonly 20% of the work we do.After making many changes to my sites and tracking the results, I amconvinced that this 80/20 rule applies in SEO too. Specifically, I realized thatjust by tweaking a few key elements, Im able to dramatically affect my searchengine rankings.So for the rest of this formula guide, Ill be sharing with you those exact keyelements.WILL THE RESULTS LAST?Im not one of those people who are exposing some "Google loophole" orsomething. And thats why Im able to get my websites (and my clientswebsites) up there and just as importantly, STAY UP THERE. Page 3 of 17 Copyright © 2012. All Rights Reserved.
  4. 4. So, no matter what updates Google throw out, the websites continue to rankhigh in the search engines. And if youre willing to follow the strategies that Imgoing to outline in this guide, you too can enjoy long lasting SEO results anddominate your competition.And thats not all…In just a few moments, Ill be taking apart the SEO work Ive done for mywebsite,, to show you exactly how I got it to rank for itskeywords: - Article submitter - Article submission softwareAre you ready? Lets begin…There are 2 major ingredients to your SEO success: 1. On-Page Optimization 2. Off-Page Optimization (also known as Link Building) On-Page OptimizationThis section will show you exactly the little changes you can do to the elementson your website... that will reap you the most SEO results.Are you ready? Lets start off with…META TAGSThere are 3 major meta tags: 1. Title 2. Description 3. KeywordsMETA TITLEThis is the text you would see appearing on your browser title bar like this(next page please): Page 4 of 17 Copyright © 2012. All Rights Reserved.
  5. 5. You can also see it appearing in the search engines like this:How to SEO Optimize: Mention your main keyword as close to the beginningof the Title as possible, and at least once.So if your keyword is “how to lose weight”, the ideal title would be: “How tolose weight – Secrets revealed!”Additional Tip: Although Google reads the full length of your title, they willonly display up to 65 characters in the title, before replacing the rest with “…”.So if you would also like to improve your conversions, make sure the first 65characters of your title sounds persuasive enough to make people want to visityour website.META DESCRIPTIONThis is the paragraph that youll see in the search engines like this: Page 5 of 17 Copyright © 2012. All Rights Reserved.
  6. 6. How to SEO Optimize: Mention your main keyword as close to the beginningof the description as possible, and at least twice.So if your keyword is “how to lose weight”, the ideal title would be: “How tolose weight without pills or painful diets! Click here to learn more about howto lose weight…”Additional Tips: You can dramatically improve your clickthrough rates from theGoogle results by doing these: - Promise a benefit or a solution to the key frustration - Add a “call to action”META KEYWORDSYou can only see these keywords if you “View source” using your internetbrowser. It looks like this:<meta name="keywords" content="main keyword, keyword 2, keyword 3">Although there has been talk that Google (and the other search engines) nolonger pays any attention to the Meta Keywords, no one can confirm this. Plus,it doesnt hurt to include your keywords there. And thats why Im stillincluding the meta keywords for all my personal websites and my clientswebsites.How to SEO Optimize: Simply include your keywords in the meta keywords,each separated by a comma.HEADINGSThis includes all the h1, h2, h3, h4, h5, h6 heading tags.How to SEO Optimize: Include your keywords into each of the levels, at leastonce per level.DOMAIN NAME/URLHow to SEO Optimize: Include your keyword inside your webpage URL.Additional Tips: The ideal situation is to have your main keyword inside yourdomain URL. For example, have for thekeyword of how to lose weight. Page 6 of 17 Copyright © 2012. All Rights Reserved.
  7. 7. However, if the domain is already taken up, you can consider purchasing adomain by adding an alphabet behind like“”.Alternatively, simply rename the webpage filename to “how-to-lose-weight”,so the actual webpage URL will still carry the main keyword like this: DENSITY VS LSI KEYWORDSKeyword density is the percentage of times a keyword or phrase appears on aweb page compared to the total number of words on the page.Many years ago where search engines are still new and AltaVista was the king,"keyword stuffing" worked pretty well.For example:However Google changed the entire Search Engine Optimization game.They know that SEO Marketers are manipulating the search engines resultswith keyword stuffing. So, they no longer rely on Keyword Density.Instead, they now rely on relevant keywords (technically known as LatentSemantic Indexing keywords, or LSI keywords).So…How to SEO optimize your content: Mention relevant keywords in yourcontent.Say, were targeting Golf Clubs as the main keyword, relevant keywordswould be:  Golf swings Page 7 of 17 Copyright © 2012. All Rights Reserved.
  8. 8.  Golf shoes  Golf caps... and everything related to golf.Dont talk about movies, pets or other stuffs that are unrelated.If not, the search engines spider will be confused because they cant tell whatyour webpage is actually talking about.IMAGE TAGSImage tags are often overlooked by even the seasoned SEO marketers.What they dont realize is that besides inserting keywords into their textcontent, they can actually insert their keywords into their images as well.Because search engine spiders cannot read images like our eyes, they processthe texts that are available to them – the HTML codes.For example, when we see this image: Image courtesy of Sarah Boerger Smith… We can immediately tell that this is an image of 2 boys playing having funplaying with water.But what the search engine bots see is: <img src= _9763640b61.jpg title=Boys having a blast at the water park alt= Boys having a blast at the water park> Page 8 of 17 Copyright © 2012. All Rights Reserved.
  9. 9. And because the search engine bots cannot see images like our human eyes,they get the contents of the images from the:  Filename  Title tag  Alt tagIn other words, the search engine bots pays close attention to the textcontents of the images.How to SEO Optimize: Include your main keyword in the filename of yourimages and mention the keyword in the “Title” tag plus the “Alt” tag as well.So if youre going for the keywords, “how to lose weight”, do this: <img src= weight.jpg title= how to lose weight alt=how to lose weight>Alright, thats all for the on-page optimization. Lets move on to… Off-Page OptimizationOff-Page Optimization or link building, is all about getting high quality incominglinks (or backlinks) to your webpage.Generally, the more incoming links your website have, the higher it will rank inthe search engines.However, thats not entirely true.But the problem is that most SEO Marketers just take in the literal terms andthey only focus on the number of the backlinks. As a result, they end upwasting huge amounts of their time and money.Why? Because not all incoming links have the same level of SEO impact.You see, Google favors some websites over the others, and they measure thisthrough their Google Pagerank – the higher their Pagerank, the moreimportant they are in Googles eyes.And if you have these websites pointing to yours, can you make a guess whatGoogle would now think of your website? Thats right. Google will think that Page 9 of 17 Copyright © 2012. All Rights Reserved.
  10. 10. your website is just as important too. So, one of the keys to ranking high in thesearch engines is to get backlinks from these authority websites. And thatshow Im able to get my websites and help clients outrank their competitors.THE DIFFERENT SOURCES OF INCOMING LINKSThere are many sources for incoming links:ARTICLE DIRECTORIESHow it works: These article directories thrive on user submitted content. Andthey encourage user submission by allowing us to build a backlink back to ourwebsite by mentioning our URL in the "Author box" of the article like this:What To Do: 1. Create unique articles around your keyword with the On-Page Optimization tips given in the previous section 2. Submit it to the top article directories – those that already have high amounts of daily visitors and high SEO impact. This includes:        ArtiPot.comSubmitting to article directories is one of the most effective methods to gethigh quality backlinks. However, they can get really time consuming andenergy zapping if youre doing all the manual legwork. Page 10 of 17 Copyright © 2012. All Rights Reserved.
  11. 11. Learn more about automating the entire article submission process by going toArticleSubmitAuto. (Also get the entire list of article directories you can submitto, on the same page)SOCIAL BOOKMARKINGHow it works: Social Bookmarking sites encourage members to bookmark theirfavorite pages on their sites and share it with other members. An example:What to do: 1. Create a suitable title and description with your main keyword mentioned at least once in each of them 2. Include your main keyword and relevant keywords inside the tags/keywords field. 3. Submit it to the top social bookmarking sites – Again, those with high daily visitors and SEO impact. This includes:      Reddit.comFORUMS Page 11 of 17 Copyright © 2012. All Rights Reserved.
  12. 12. How it works: Most forums profiles are accessible by the search engines, andthey allow you to add your website to the "Homepage" field there. The betternews is, some of them even allow you to add hyperlinks to your websites usingyour main keywords, in their "Signature" box like this:What To Do: 1. Search for forums on the internet. Go to and type in: <niche> forums … for example, "Dog training forums" 2. For each of the forums in the search results, check if they allow members to place your link in the "Signature" and in the "Homepage" field. The easiest way is to click through a few of their forum threads and see if members have the "Signature" box like the one you see in the above screenshot. 3. If yes, create a user account in these forums and add your website URL to the signature.While this process can be overwhelmingly time consuming, forum backlinkingis one of the most effective ways to create incoming links to your websites.And if youd like someone reliable to get your forum backlinking handled, visitLinkBuildingAutomation and read the reviews there. Page 12 of 17 Copyright © 2012. All Rights Reserved.
  13. 13. WEB 2.0 CONTENT SITESHow it works: Web 2.0 content sites behave just like article directories – that is,they also publish your articles on their website for FREE, like this:And inside your articles, you can include backlinks to your own website like this: 3. Create unique articles around your keyword with the On-Page Optimization tips given in the previous section 4. Submit it to the top Web 2.0 content sites – those that already have high amounts of daily visitors and high SEO impact. This includes:   Page 13 of 17 Copyright © 2012. All Rights Reserved.
  14. 14.     Multiply.comRSS SUBMISSIONHow it works: RSS Aggregation sites like features RSS feeds ontheir websites. And in these RSS feeds, you can add backlinks to your website,each hyperlinked with your keyword like this:What to do: 1. Register a free account at and "Create A New RSS Feed". 2. Input your main keyword in the "feed name" and "feed description". Add your main site URL to the "urls". You can also add any other backlinks youve created there, like this: 3. Copy the URL of the created RSS feeds, for example: Page 14 of 17 Copyright © 2012. All Rights Reserved.
  15. 15. 4. Register for accounts, if mandatory, at these RSS aggregation sites:            5. Submit your RSS feeds there, mentioning your main keyword at least once in the RSS feed name and description.BLOG COMMENTINGHow it works: Most blogs encourage feedback and opinions from their readers.You might even find some that allow you to provide a link back to your websitewith your keywords hyperlinked like this:What to do: 1. Search for blogs in your niche. 2. Post a useful and non-spammy comment in each of them, using the keyword as your name, and the website as your webpage URL. Page 15 of 17 Copyright © 2012. All Rights Reserved.
  16. 16. ConclusionSEO is dead simple. You dont need any specialized skills or experience to makeit work. Simply follow the keys of On-Page and Off-Page Optimization Iveshared and youll see the difference in the search engine results.The entire process may seem like a lot of work at first. But once youve gonethrough them, itll be a piece of cake. Remember, what Im sharing with you isnot some "quick fix" or loophole. Its something that works and will continue towork for a long, long time. So every minute and cent you invest in this will bepaid back to you in the future. Additional ResourcesI offer a variety of services which may benefit you, depending on your needs.Ill briefly explain them and if you need any clarification, you can alwayscontact me with the support email address at the end of this guide: - If you want someone reliable to build high Google Pagerank (4 and above) links for you on a monthly basis, I have a service to take care of that on your behalf. The problem with most backlinking services is that they rely on software that doesnt work effectively. Ive had my own (bad) experiences with these services and thats why Ive put together an SEO team to build all my backlinks manually. And now, you too can leverage on their SEO expertise. All you have to do is to let us know your keywords and webpage URLs, and well do the rest. At the end of each month, youll receive a comprehensive Backlinks report detailing the exact links we have built for you. This service is labour intensive and so its usually $67/month on the homepage. But since youre a customer of SEO Eighty Twenty, you can claim your $20/month discount by clicking here, if spots are still available. - If you want an even more powerful SEO link building package to dominate your competitors, I do offer an all-in-one link building service that can help you better. My team will create all the different types of links covered in this guide, and provide SEO article writing services so you dont have to write any content yourself. Plus, we will also add Advanced SEO strategies to the mix, so your site stand an even better chance in getting the top positions Page 16 of 17 Copyright © 2012. All Rights Reserved.
  17. 17. in the search engines. This is especially for people with company websites. - I also offer one on one coaching. I specialize in helping beginners get started, and in helping intermediate marketers move to the next level. The coaching curriculum is similar to the one I use in the offline seminars I hold in Singapore. Contact email: Learned Something Valuable?If youve learned something valuable or better yet, achieved some SEO results,then Ive got a win-win situation for you.In exchange for a testimonial from you, Ill feature it on the homepage… with your name and a live link back to your website.This is free branding, SEO benefits and traffic for your business.All you have to do is to send me an email to - A paragraph of what you like about this course, and how it has helped you - Your photo (as an attachment) - Your Name, Position, Website URL… and thats it. Page 17 of 17 Copyright © 2012. All Rights Reserved.