Brian Cugelman, PhD (AlterSpark), profile picture

Brian Cugelman, PhD (AlterSpark)

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Psychology emotional design and IA
The psychology of feedback - Inspiration for ass-kicking wearables
Psychological Architectures & Persuasive Technology (SXSW)
Psychology of Conversion Rate Optimization
Persuasive Psychology for Interactive Design
Social Psychology of Social Media
Digital Persuasion Equation - science online influence
CRM and Website Integration
Social Media for Public Relations and Citizen Engagement
Psychological architectures of health behaviour change websites
Basic Efficiency Resource: A framework for measuring the relative performance of multi-unit programs
Strategy and metrics for Online campaigns
The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis
Communication-Based Influence Components Model
Selling e-campaign behaviours like e-commerce products