A case study of how the hospice and palliative medicine field rallied to help overturn a FDA ruling that would have severely limited access to morphine, an essential medicine for pain control.

1. Social Media in Health Care Case Study: FDA Removing Morphine Christian Sinclair, MD April 12, 2009

5. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

8. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

10. First mention on Twitter

11. Re-tweeted in one hour

12. Re-tweeted again in few minutes

13. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

15. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

17. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

19. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

21. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

23. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

25. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday

31. On March 31 st , the FDA issued a memo effectively ending the production and distribution of morphine 20mg/ml liquid along with other opioids Thursday