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Rm Cmh 3rd Year
- 1. Revenue Management … Yield Management
- 2. CMH … 3rd Year
- 3. Liz Craig
- 5. Help Hotels + Hotel Groups – Internet Revenue
- 10. Who, What, When, What Price, Which Channel
- 11. Who to sell What to, When, At What Price Through Which Channel
- 12. Who – which customers
- 13. What - product, offer or services
- 14. When – at what time in the purchase cycle
- 15. What Price – how much should be charged
- 16. Which Channel – where does the customer purchase
- 17. Right product, offer, service Right customer Right time Right price Right channel
- 19. OBM – Optimum Business Mix Planning
- 20. Who … which customers
- 23. When – at what time in the purchase cycle
- 30. What Price – how much should be charged
- 33. Which Channel – where does the customer purchase
- 41. Core concepts – Supply + Demand
- 42. Demand > Supply = Maximum price
- 43. Demand < Supply = Discount price
- 44. Supply = Demand = Packaging + Conditions
- 45. Key Idea – use price to divert demand to excess capacity
- 46. Example – when you consume
- 48. RM – works best
- 49. Perishable commodity Fixed capacity Fluctuation in demand Customer price elasticity Market driven pricing Forecast demand patterns
- 56. Eiffel Exercise – Mission Maximize Demand
- 58. Customers – Who are they, when do they come… how do they get there?
- 59. Cannot change….. Hours of operation Number of elevators Speed of elevators
- 60. What Revenue Management is NOT
- 61. Computer Program
- 62. Sales & Promotion
- 63. Only about Pricing
- 64. Only about Guestrooms
- 65. Only 1 person’s job
- 67. Revenue Management … Revenue Maximization
- 68. Interested …?
- 69. Online Resource Center [email_address]