Craig Ashley Russell

Sydney Area, Australia Australia

Creative Director/Copywriter (the ideas kind, not one of those dudes who write landing page dross for spammy websites)

Advertising / Marketing / PR

My career to date has been amazing and varied. In 1989 I left the University of New South Wales, College of Fine Arts with a degree in Visual Arts majoring in Photography. After three years of nothing but photography I was totally over it. I reviewed my time at art school and soon realised that what I loved most was creating ideas, solving problems and getting stuff made. From here I turned my sights from fine art to commercial art. Advertising. I soon learned, from some of the masters of the craft, that instead of just yelling product features to an ambivalent audience, I needed to get inside their heads. By becoming a mini-expert in the client’s business, their industry and their ma.