This document provides guidance on sharing stories with traditional and electronic media. It recommends researching the media in your city to understand their needs. Both traditional media like print newspapers and magazines, as well as electronic media like TV, radio, and online channels should be considered. The document also discusses Rotary-specific media options for sharing stories. It emphasizes keeping stories simple, finding a human element to evoke feelings, and using illustrations to complement the story.

1. HOW TO SHARE
YOUR STORY
WITH TRADITIONAL &
ELECTRONIC MEDIA
Rtn. CJ Singh
Rotary Public Image Chair
Rotary International District 3080
DISTRICT 3080

2. "The stories we tell literally make the
world. If you want to change the world,
you need to change your story. This
truth applies both to individuals and
institutions."
DISTRICT 3080

3. RESEARCH
DISTRICT 3080
YOUR PROJECT
WHAT . WHO . WHERE . WHEN . WHY . HOW
THE MEDIA IN YOUR CITY
CREATE LISTS . ASSESS THEIR NEEDS

4. TRADITIONAL MEDIA
DISTRICT 3080
PRINT MEDIA
ENGLISH & VERNACULAR
DAILIES & PERIODICALS
ELECTRONIC
LOCAL / REGIONAL / NATIONAL TV CHANNELS
ALL INDIA RADIO / PRIVATE FM CHANNELS
OUTDOOR
HOARDINGS . BUS PANELS . TRAFFIC SIGNAGE

5. ONLINE MEDIA
DISTRICT 3080
YOUR CHANNELS
WEBSITE . BLOG . YOUTUBE . TWITTER . LINKEDIN . FACEBOOK .
INSTAGRAM . EMAILERS
SHARING
TUMBLER . DIGG . FB PAGES

6. ROTARY MEDIA
DISTRICT 3080
PRINT
THE ROTARIAN . ROTARY NEWS . ROTARY SAMACHAR
GOVERNOR’S MONTHLY LETTER . CLUB BULLETIN
ONLINE
ROTARY SHOWCASE
ROTARY VOICES
E_FLASH ROTARY

7. "Sometimes reality is too complex.
Stories give it form."
--Jean Luc Godard
DISTRICT 3080

8. SHARING YOUR STORY
DISTRICT 3080
KEEP IT SIMPLE.
FIND THE HUMAN ELEMENT
FACTS DON’T STICK. FEELINGS DO.
DOES IT TOUCH A CHORD?
ILLUSTRATE
PHOTO / ILLUSTRATION / INFOGRAPHICS
RELOOK AT THE “WHY” OF YOUR EVERY PROJECT

9. seejaysingh@gmail.com
DISTRICT 3080