View webinar here: https://contactually.wistia.com/medias/qiyu23dl7l We hope you got your 2014 off to a great start. In December, you registered for "How-To: Increase Your Revenue from 25 to 100% with Five Killer Zero-Cost Follow-Up Strategies," in which Jason showed us the importance of follow-up and how to do it effectively. Well that’s great, but what if you don’t have enough leads or customers to follow up with in the first place? You can have the best sales process and follow-up system in place, but if nobody knows about you, guess what? You’re not going to eat this month. Jason Economides, the CEO of ECO Business Academy, and one of the world’s leading lead generation specialists, will be holding a live and interactive version of his “Three Lead Generation Mistakes Small Business Owners Make and How to Overcome Them All” presentation. A seat on the live version of his presentation is usually valued at $125, but Contactually has arranged for this webinar to be completely free of charge to you (shhh!!! don’t tell anyone!). During this presentation, you will learn how to: Position yourself in the top 1% of all lead generation professionals Immediately implement the Marketing Equation strategy Use marketing to generate immediate cash-flow ...and much more.

1. How To Keep Your
Business Momentum Up
ALL YEAR LONG!

2. You will understand why you need to keep in
touch with your customers constantly.
You will be shown the roadmap for generating
at least 12 reasons/occasions for
contacting your prospects & customers
Brian will demo how to implement the ideas
using Contactually
FULLY interactive workshop where YOU will
be helping each other
Today’s Plan

3. • Get a piece of paper out
• Join our Dedicated Facebook Support page
- www.facebook.com/groups/econtactuallybootcamp because
that is where we will be posting resources, ideas, answering
questions etc.
• Our email address for personal assistance:
jason@ecobusinessacademy.com
• If you have not started a trial account with Contactually, you
should go to:
www.ecobusinessacademy.com/contactually
• All new Contactually subscribers who use our specific partnership
link are eligible for 50% off all ECO Business Academy online
programs
What to do right now

4. • Giving you a sales pitch
• Giving some kind of special offer at the end of the webinar
that is ‘available today only.’ Only meat and potatoes.
• If you want to buy any of our services, we invite you to get
in contact with us directly, outlining your needs, and we’ll be
delighted to discuss those with you and take your money off
of you at the appropriate time in exchange for affordable
world class business coaching & CRM implementation.
What we will NOT be doing!

5. • In our pre-training in November, we showed you the
importance of having something good to say, and how to
say it well. The idea being that you start to get massive
results for your business... just by changing the message in
your marketing and advertising
- no radical changes
- just simple, common sense changes that enable you
to exponentially leverage your marketing's results
- We shared with you EXACTLY how you can
accomplish these same results with your marketing...
and in the process, dominate your entire industry
Having something good to say

6. • The key to effective marketing is to master the strategic
side... NOT the tactical
- what you say in your marketing... and how you say it
are almost always more important than the marketing medium
where you say it
- both are important, but the real leverage is in the messaging
itself... and that's the strategic side of marketing
• During this presentation, you'll learn how to
say things REGULARLY and ON PURPOSE to turbo
charge your marketing results
Everything Is Wrong!

7. • We’ll teach you the importance of SAYING IT OFTEN
• Joe Girard – The world’s greatest salesman as confirmed
by the Guinness book of record, had complete strangers
coming to his showroom every day, asking for him BY
NAME.
• Wouldn’t it be great if this could happen to you?
NOW….

8. Plan a 12 month
outreach campaign
right now!!!
So Let’s….

9. • Because it is rare to get now buyers in through the door
placing an order with you or purchasing a house on the very
first occasion they make contact with you.
• We need to make sure you are top of mind when they ARE
ready to transact, so we can’t leave it to chance. Let’s keep
in touch, and keep them educated on your
specialist subject area.
Show them that you know your stuff.
• Some of your emails during the year will be selling
messages, some won’t.
• Since you probably haven’t set any time aside this year to
actually plan for success, we’re going to do this right now.
Why do we need to do this?

10. • Write out all the months of the year, leaving enough space
after each month to write three numbers: 1. 2. 3.
• Like this:
January February
1. 1.
2. 2.
3. 3.
Do this for every month
Get your piece of paper out

11. • Okay, so January. I’ll start you off with a couple reasons:
• Happy New Year message
• Martin Luther King Day
• Now it’s your turn. Let’s have suggestions for reasons to
email customers in February
Audience Participation!

12. January February
1. Happy New Year 1. Valentines Day
2. MLK Day 2. Groundhog day
3. Super Bowl
4. Mardi Gras
Goal Setting
Healthy Trends (Gym tax)
Personal Restaurant review…
Canada: Family Day
S. America: Carnival
Chinese New Year
Our 12 month plan

13. March April
1. Tax time is coming! 1. April Fool’s Day
2. International Ask A Question day 2. Easter / Passover
3. St. Patricks Day 3. Tax y/e (UK)
4. Pancake Day 4. Earth Day
5. End of Q1 Check-in 5. Queen’s B’Day
Our 12 month plan

14. May June
1. May Day (UK) 1. Father’s Day
2. Cinco de Mayo 2. Leave the office early day
3. Mother’s Day 3. Beach Rentals
4. Memorial Day
5. Make Your Dream come true day
6. Summer Kick-off
Our 12 month plan

15. July August
1. BBQ Tips 1. Aug Bank holiday
2. National Workaholics Day 2. Fishing/ Golf
3. Independence Day 3. Elvis Week
4. Summer contest / promo 4. Back to school
5. Great links to articles/resources 5. Admit Your Happy Month
6. Pet safety Tips for fireworks 6. Student Rentals
7. Outdoor concerts
Our 12 month plan

16. September October
1. Start of Football Season 1. Halloween
2. Labor Day drink recipes 2. Fireworks safety
3. Int’l Enthusiasm week 3. Costume ideas
4. National Cheeseburger day 4.
5. Oktoberfest (yes, it’s in September in Germany!)
http://www.brownielocks.com: a great source of monthly,
weekly and daily observances (traditional and wacky)
Our 12 month plan

17. November December
1. Thanksgiving / Gratitude 1. End of year review
2. 5 Tips for Holiday Sanity 2. Christmas
3. Guy Fawkes 3. Hanukkah
4. Black Friday 4. Winter Begins
5. Veterans Day – story of local hero 5. Holiday drinks
6. Ugly sweaters
Check Google Doodles for ideas.
Our 12 month plan

18. • Birthdays of your customers their spouses and kids
• Anniversary of a purchase e.g. when they bought their
new home, car, etc.
• Anniversary of YOUR business
• Other holidays of importance
• Dates special to your clients – e.g., 11/11
Book to read: JOE GIRARD – HOW TO SELL ANYTHING
TO ANYBODY
What else?

19. • Think of 6 subjects you could talk about in your
industry and write two interesting educational pieces
for each of them.
• Examples:
- Realtors can write about: How to buy low; how to sell
high(e.g. refurbishing, dressing etc)
- Web designers can talk about SEO, trends in
technology….
• No good at writing? No problem – just go to
www.elance.com, www.fiverr.com, or www.olark.com
and have someone else write the pieces for you.
What to say?

20. • Now we’ll show you the basics of how to get these
messages sent out regularly and to the right audience
Contactually Implementation

21. • Get a piece of paper out
• Join our Dedicated Facebook Support page
- www.facebook.com/groups/econtactuallybootcamp because
that is where we will be posting resources, ideas, answering
questions etc.
• Our email address for personal assistance:
jason@ecobusinessacademy.com
• If you have not started a trial account with Contactually, you
should go to:
www.ecobusinessacademy.com/contactually
• All new Contactually subscribers who use our specific partnership
link are eligible for 50% off all ECO Business Academy online
programs
What to do right now

22. Everything Is Wrong!
Designed to get YOU results!