“Marketing is                                                figuring out that                                             ...
SIO Map                       “Plan Backwards”                 One Goal       Three Critical Success Factors        Nine N...
Current                              Reality       What is the present course of      action? What Sales, Marketing     an...
Is there a                   better way?                      #1 Vanilla Ice Cream                     out sells the other...
Lean                     Marketing                      Respect for Others...                         Word of Mouth       ...
Referenceability     Which lakes are your ducks     hanging out at, and what     will it take to get them to        swing ...
Test then           Test some more                        Do not seek balance                        in the short term... ...
There is only         one weakest link                         Fix that first...                    until it is no longer ...
Let’s get started...           Our invoice serves as the contract.           Every project is 90 days in length.          ...
Jeff ‘SKI’ Kinsey                             LinkedIn                            CrunchBase                          Main...
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Building Your Marketing Plan

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  • Building Your Marketing Plan

    1. 1. “Marketing is figuring out that ducks eat corn.” —Dr. Eli Goldratt Building Your Marketing Plan Jeff ‘SKI’ Kinsey Entrepreneur in Residence consultski@gmail.com (330) 737-1490(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    2. 2. SIO Map “Plan Backwards” One Goal Three Critical Success Factors Nine Necessary Conditions(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    3. 3. Current Reality What is the present course of action? What Sales, Marketing and Advertising tools are in use? Theory of Constraints Premier Issue http://TOCreview.com $25.00 USD What does the data look like? REVIEW THE U N C O M P LI C A T O R What Success do you enjoy? TOCreview Premier: Interview with Eli Debra Smith on Supply Chain Inventories Tony Rizzo on Theory of Constraints(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    4. 4. Is there a better way? #1 Vanilla Ice Cream out sells the other nine #2 Chocolate Ice Cream out sells the other eight Can you say Physics?(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    5. 5. Lean Marketing Respect for Others... Word of Mouth Customer Loyalty Eliminate Waste... Marketing Outrageously Demand 4x ROI by Jon Spoelstra Call to action deadlines(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    6. 6. Referenceability Which lakes are your ducks hanging out at, and what will it take to get them to swing by your lake?(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    7. 7. Test then Test some more Do not seek balance in the short term... Throw in the kitchen sink and anything else you have!(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    8. 8. There is only one weakest link Fix that first... until it is no longer true. Then fix the next weakest link. Repeat.(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    9. 9. Let’s get started... Our invoice serves as the contract. Every project is 90 days in length. Advance of 50% is required to begin. Balance due only upon success. T&E expenses responsibility of client. Dual execution of NDA agreement. The Right People First —then Flawless Execution™(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
    10. 10. Jeff ‘SKI’ Kinsey LinkedIn CrunchBase MainStStark.com consultski@gmail.com (330) 737-1490(c)Copyright 2011 Jeff ‘SKI’ Kinsey. All rights reserved.
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