Check out my recently updated presentation on local SEO, including the most recent pigeon updates and how it may have affected your search engine results. Updated for Pigeon, we talk about how map results may have gone away for some industries while they increased in others. Read on for more detail.

1. Local SEO - Get More Foot
& Web Traffic

2. By InterCoastal Net Designs
Conrad O'Connell
Director of Search Engine Marketing

3. We're going to cover:
4 How To Research Interest (and search volume) In
Your Business
4 How To Perform Basic Search Engine Optimization
4 Why Map Listings Are Important
4 Getting Reviews

4. But first....

5. What is a search engine?

8. And the job of a search
engine is return
information to the
searcher.

9. It does this with an
algorithm.

10. algorithm defined:
a set of rules to be followed in
calculations or other problem-solving
operations

11. Why?

12. 100 billion searches per month.

13. Lucky for us, they capture that
information and let us analyze it.

14. How To Perform Basic
Search Engine On Page
Optimization

15. Starting Out - Research
4 First, research.
4 Find out how many people search for what & how
they search
4 http://google.com/sktool (keyword tool)
4 Start researching!

18. You may learn that 600
people, on average, per
month, search for
restaurants in Brunswick
County.

19. Demo. Any volunteers?

21. You can learn a lot from
some basic research. It
helps guide what keywords
you place on your website.

22. On most content
management systems,
you'll be able to easily edit
your title tags.

23. These are important. They
impact what search engines
think that webpage is
about.

24. Check out a well optimized
title and meta description.

26. They are focusing their
target keywords - found
through research - content
marketing strategy.

27. More website traffic

28. Questions?

29. Why Map Pack Listings
Are Important

30. Few Details On The Latest Update...

33. Overall Loss In Map
Listings (depends on your
industry)

36. Can't be on the page
without a correct google
map listing.

38. Get these listings correct:
4 Google Maps
4 Google Plus Local
4 TripAdvisor
4 Yelp
4 FourSquare
4 Bing Maps

39. Demo: I need a volunteer
moz.com/local/search

40. Getting Reviews

41. Reviews create trust in
your business & help search
rankings

42. Great ways to get reviews:
4 Ask - in person and somewhere in your business
4 Send an email to your loyal customers
4 If you're in retail, put it on your reciept
4 (Ethical) bribes - ask for feedback in exchange for a
discount, then send high-reviewing customers to a
review page.

43. Create a page

44. www.yourcompany.com/reviews/

45. Click here to leave a review

47. Places to get reviews:
4 Google Plus Page
4 Facebook
4 Yelp
4 TripAdvisor
4 & much more...

48. Questions?