This document provides social media analytics data and indexes tracking mentions of movies, actors, directors, and other topics from the 2010 Oscars in sources like Facebook and Twitter. It includes indexes showing sentiment toward Best Picture nominees and winners, top mentioned actors, directors, movies from other categories, and more. The indexes are on a scale of 0 to 100 based on sentiment and volume of mentions. The document also briefly explains how the analytics were performed using natural language processing on social media data.

1. 1
Liberating Social data for Products/Services Research

2. 31.78
The King's Speech
The Social Network 15.93
14.71
Black Swan
Inception 8.10
7.85
127 Hours
Social Nuggets Index
2 www.socialnuggets.net

3. 40.38
James Franco
20.80
Colin Firth
Jeff Bridges 4.53
Javier Bardem 4.23
3.73
Jesse Eisenberg
Social Nuggets Index
3 www.socialnuggets.net

4. 46.24
Natalie Portman
16.73
Annette Bening
5.89
Nicole Kidman
5.67
Michelle Williams
3.67
Jennifer Lawrence
Social Nuggets Index
4 www.socialnuggets.net

5. 42.17
David Fincher
Darren Aronofsky 19.56
12.80
Joel Coen and Ethan Coen
9.38
Tom Hooper
1.00
David O Russell
Social Nuggets Index
5 www.socialnuggets.net

6. 53.09
Christian Bale
16.48
Geoffrey Rush
8.05
Mark Ruffalo
Jeremy Renner 4.38
4.23
John Hawkes
Social Nuggets Index
6 www.socialnuggets.net

7. Hailee Steinfeld 87.69
Helena Bonham Carter 4.29
Melissa Leo 2.22
1.81
Amy Adams
Jacki Weaver 0.46
Social Nuggets Index
7 www.socialnuggets.net

8. 62.03
Toy Story 3
11.00
How to Train Your Dragon
2.27
The Illusionist
Social Nuggets Index
8 www.socialnuggets.net

9. Exit through the Gift Shop 43.10
Gasland 6.21
Inside Job 4.00
2.54
Waste Land
Restrepo 1.00
Social Nuggets Index
9 www.socialnuggets.net

10. Biutiful 39.00
Incendies 24.00
Dogtooth 12.50
In a Better World 5.00
3.00
Outside the Law (Hors-la-loi)
Social Nuggets Index
10 www.socialnuggets.net

11. How was this report created
Why did we create this forecast?
Since we provide deep social media analytics, this was a fun project done by few of our
employees and then we decided to share this data with the world
Steps to creating this Forecast
Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening
Analytics system. Our process involves the following key steps:
• Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime
sources
• Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data.
• Taxonomy Development – We then define the relevant categories, topics, individual sentiments,
product attributes and semantic relationship between key terms
• Data Analysis – Based on the above, Serendio natural language processing engines crunch through
this sea of unstructured data and provide a structured information output
• Social Nuggets Index – Net Perception Score * Share of Voice
Next Steps/Get in touch with us
If you are looking to analyze social media conversation to not just monitor your and competitive brands
but also understand deep level products and services sentiments, please contact us at
socialnuggets@serendio.com
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