1. Personalized analysis and advice for making
http://selectpremium.com more mobile-friendly
Includes:
How mobile consumers
see your current site
Site Loading Speed Check
Tips for lead generation
businesses
Personalized advice
for your site
10 Mobile Best Practices
Next steps

2. HI. THANKS FOR USING OUR GOMOMETER.
This report highlights some key findings about your site and what you can do to make it more
mobile-friendly. Good luck! We’ll be at howtogomo.com if you need help.
http://selectpremium.com scored 2 out of 4
on the mobile-friendliness scale.
YOUR SITE LOADED IN 7.1 SECONDS.
That’s slower than what mobile users expect. In fact, close to
50% will wait just 5 seconds or less before giving up on a site*.
Remember, mobile consumers are often in a hurry, and become
frustrated when they can’t complete a task quickly. Keep
reading to see how you can reduce your load time and other
ways to make your site more mobile-friendly.
* Compuware, “What Users Want from Mobile”, 2011
TIPS FOR LEAD GENERATION BUSINESSES
As a lead generation business, your focus is customer acquisition. Your mobile site should make it as easy as possible for potential customers
to contact you or find your physical location. These items are very important for your business:
Keep your phone number Click-to-call dialing and Reduce steps, simplify
and address visible. If you location-based features to forms and make data entry
have multiple locations, use help your customers find simple with checkboxes
geolocation to provide the and connect directly to and scroll menus.
address of the location your business right from
closest to the user. their phones.

3. GoMoMeter Report for
http://selectpremium.com
PERSONALIZED ADVICE
FOR YOUR SITE
These items can help solve some of the site performance issues you identified based on your answers to our GoMoMeter questions.
HANDLING IMAGES DESIGN FOR THUMBS
> Your site’s images are appearing properly. > Your links and buttons are thumb-friendly.
Images and other content appear to be loading properly on your site. Thumb-friendly design is essential for a good mobile site. Remember
This is a good sign; it means you are using supported technology and that human fingers and thumbs are not precise instruments.
your images have been properly sized. This is very important — a You’ve managed to avoid elements that are too small to be clicked.
fast-loading site makes a good impression.
This is also important to remember for lead generation on mobile sites.
If you use online forms to schedule appointments or accept questions
FOCUSING ON TEXT and requests, ask for the minimum information required. No one
wants to fill out a lot of tiny form fields with fingers, and you can
> Your site’s text is not visible without pinching or zooming. always get more details by phone or in-person.
It is crucial to make your mobile site’s text easy to read. Remember
that mobile users aren’t always in the best situation to do extensive
reading. Use an appropriate font size and lay out text so users don’t LET CUSTOMERS KNOW WHERE TO FIND
have to zoom or scroll. If scrolling can’t be avoided, keep it to a single
YOU.
direction — vertical.
> Your location and phone number are visible.
Mobile devices have small screens, so it’s important to make Since your business relies on a direct relationship with your clients, it’s
information on your site easy to read and scan by using bullet points great that your contact info is easy to find—it could be all it takes to
and dividing content into small chunks. get customers to call or come in.
Think carefully about which information and features your When available, you can also use a phone’s internal GPS to provide
mobile customers need most. personalized maps and directions for your users. Make it easy
for customers to find you!
For lead generation businesses like yours this could include:
Store locator
Directions and maps AND MAKE IT EASY FOR CLIENTS TO CALL.
Phone number or email address > Your phone number cannot be clicked to initiate a call.
Since your customers already have their phone in hand—why not take
Request Information forms
advantage? Prominently display your phone number and use
Click-to-Call functionality, a simple way to take advantage of the
natural capabilities of mobile phones that allows users to dial with a
single tap. It couldn’t be easier to contact you.

4. GoMoMeter Report for
http://selectpremium.com
10 MOBILE
BEST PRACTICES
1. KEEP IT QUICK 4. DESIGN FOR VISIBILITY
Mobile users are often short on time, squeezing in online tasks as A mobile-friendly site gets its message across
they go about their day. To help them, design your site to load fast without causing eyestrain. Make it easy for your
and make copy easy to scan. customers to read—remember, they may be in a
place with low light.
Prioritize the content and features that Create contrast between
mobile users need most. background and text.
Use your desktop site analytics to see what Make sure content fits onscreen and
mobile users are doing. can be read without pinching and zooming.
Reduce large blocks of text and use bullet Use plenty of negative space.
points for easy reading.
Use size and color to indicate
Compress images to keep them small for link/button priority.
faster site loading.
Use 3D effects and shadowing for buttons.
2. SIMPLIFY NAVIGATION 5. MAKE IT ACCESSIBLE
No one likes to be confused. Clear navigation and, on large or
Ideally, your mobile site should work across all
complex sites, search functionality will help your customers easily
mobile devices and all handset orientations.
find what they need.
Find alternatives to Flash—it does not work on
Minimize scrolling and keep it vertical only. some devices.
Use a clear hierarchy in menus and Use HTML5 for interactivity and animation.
avoid rollovers. Adapt your site for both vertical
Help users navigate between levels with and horizontal orientations.
clear back and home buttons. Keep users in the same place when they
Use seven links or fewer per page change orientation.
of navigation.
Have a search box prominently available 6. MAKE IT EASY TO CONVERT
on complex sites. No matter what your site’s objective is, your
customers need to be able to do it with a virtual
3. BE THUMB-FRIENDLY keyboard and no mouse. Make it easy to buy
something or contact you!
People use their fingers to operate mobile devices—especially their
Focus on information that will
thumbs. Design your site so even large hands can easily interact
aid conversion (i.e., product details).
with it.
Reduce the number of steps needed to
Use large, centered buttons and give them complete a transaction.
breathing room to reduce accidental clicks.
Keep forms short and use the fewest
Pad smaller buttons to increase number of fields possible.
the clickable area.
Use check boxes, lists and scroll menus
Pad check boxes by making the text clickable. to make data entry easier.
Use check boxes, lists and scroll menus
to make data entry easier.

5. GoMoMeter Report for
http://selectpremium.com
CONTINUED ...
7. MAKE IT LOCAL 9. USE MOBILE SITE REDIRECTS
Consumers look for local info on their phones all A mobile site redirect is code that can automatically
the time—from locating the nearest gas station to tell if visitors are using a mobile device and send
finding an open pizza place. Include functionality them to the mobile-friendly version of your site.
that helps people find and get to you. Have your site developer implement this redirect
Have your address or store locator on the code so your customers get the best version of
landing page. your site for their needs.
Give users a choice to go back to the
Include maps and directions. Use GPS to
desktop site, but make it easy to return
personalize when possible.
to the mobile site.
Allow users to check stock at nearby stores. Let users choose which version they
prefer to see for later visits.
8. MAKE IT SEAMLESS Include key information, such as your
People now use multiple screens throughout the address or a store locator, on the
day. Convert as much of the functionality of your redirect page.
desktop site to mobile as you can to create a
seamless experience. 10. LISTEN, LEARN AND ITERATE
Allow users to save popular searches and Good mobile sites are user-centric, which means
shopping cart contents. they’re built with input from your audience. Ask
Maintain key features of site across all your desktop site users what they want in a
channels as much as possible. mobile website and make testing and optimization
an ongoing process.
Display the same information for
Use analytics to understand how
products/services.
people use your site.
If possible, especially for complex sites,
do user testing before implementation
and collect user feedback
after launch.
Iterate often and continuously improve
your site based on your research.

6. GoMoMeter Report for
http://selectpremium.com
NEXT STEPS
BUILD YOUR MOBILE SITE.
Now that you know how to make your site more mobile-friendly, it’s time to take action. If you have an agency that
helped you build your desktop site, ask them if they do mobile optimization. Otherwise, check out the Build Your Site
section of www.howtogomo.com. You’ll find a link to a mobile landing page builder for basic sites and an listing of
mobile site developers to partner with for more comprehensive sites.
Once you’ve launched your mobile-friendly site, here are two more ways Google can help you succeed:
CLAIM YOUR BUSINESS ON PROMOTE YOUR BUSINESS
GOOGLE. IT’S FREE! WITH MOBILE ADS.
Be there when local consumers are looking for you Combine your new mobile-friendly site with a mobile-
(and gain insight into what they’re looking for) with targeted campaign using Google Mobile Ads — the mobile
Google Places for business — your verified local list- component of AdWords. Mobile ads will help you grow
ing that appears in Google search and maps. Help online sales, send more customers to your store or build
your business stand out by adding photos, maps and your brand, all with amazing new formats.
directions. You can also highlight special promotions,
post live updates and respond to reviews. Visit google.com/mobileads for more info.
Visit google.com/places for more info.
ABOUT GOMO.
GoMo is a Google-led initiative dedicated to helping businesses “Go Mobile” by providing them with the tools and re-
sources they need to make their websites more mobile-friendly. On the GoMo website, businesses can see how their
sites look on a mobile device using the GoMoMeter tool and get personalized recommendations for creating a more
mobile-friendly experience. The site also has information on current mobile trends and mobile site best practices, as
well as a list of developers ready to help companies build their mobile sites.
For more information, visit:
http://howtogomo.com
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