2. A Comparison of 20 European Countries and the USA
The second edition of the ‘Internet 2002 – International I General Data Country/Economy
Key Facts’ provides a view on the comparative status of Internet Survey Overview
the Internet in 20 European countries and for the first
II Infrastructure Household Equipment
time in the United States. Our effort was to provide the
Internet Connections by Technology
most recent data available on the respective market.
Most of the data refers to the year 2002. Internet Access Charges
III Penetration/Usage Internet Penetration
The Key Tables, as the first part of this study, provide a Internet Penetration: regional
clear and extensive overview of the European Internet Location of Internet Use
market. All details referring to the Internet situation in First Year of Internet Use
the various countries, such as Internet & PC penetration Online Activities
rates, Internet growth rates, broadband Internet connec-
Protocols & Applications
tions, advertising expenditure growth rates, etc. are tab-
IV Demographics Gender and Age
ulated to give a global review of the country-specific
results. Household Income
Educational Attainment
The second part of this report, the Key Analyses, consists V Traffic Measurement Internet Panel Overview
of essays on new developments, strategies, and future Site Centric Measurement
trends concerning the Internet and the media sector at Hourly Traffic
large. Eventually, the major part – the Country-by- Frequency of Internet Use
Country section – describes in detail the current situa-
Duration of Internet Use
tion of the Internet market in those countries, where rel-
Top Internet Providers
evant data is available at present (see table of contents of
Country-by-Country section on the right). Top Domains: All
Top Domains: TV
In 2002, measurement methodologies are still not Top Domains: Radio
always perfectly defined, and the quality of statistical Top Domains: Press
data varies a lot, so that data comparability may be VI E-Commerce E-commerce Turnover
restricted. Still, this report represents a unique reference Online Shoppers
book about the Internet market in 20 European coun-
Number of Purchases
tries. We will provide more Internet-related information
Top Retail Goods
in the years to come.
Types of Payment
VII Online Advertising Share of Advertising
Online Adspend per Month
Advertising Expenditure
Top 20 Advertising Sectors
Top 20 Advertisers
Internet 2002
8 International Key Facts
3. USA
Sweden
Norway
Finland
Ireland Denmark
Nether-
United Kingdom lands
Belgium Germany Poland
Luxembourg Czech Republic
France
Switzerland Austria Hungary
Italy
Portugal Spain
Greece
Internet 2002
International Key Facts 9