Clickit is a leading interactive development agency that implements 'open source' tools and Cloud solutions to deliver high-value web and mobile application development for Startups and SMB businesses.

1. SOCIAL MEDIA MARKETING:
THE NEW “IT”
Our different Migration Services:
1. Cloud Migration with Node.js, MEAN stack, Python Django
and Ruby on Rails apps (AWS/Rackspace/Linode/Digital
Ocean).
2. Migrate Magento, WooCommerce, Prestashop or any
Ecommerce site.
3. Application migration such as: Laravel, CodeIgniter, Yii
and Symfony Framework.
4. Website Migration Service such as a WordPress blog or
startup corporate site (Joomla, WordPress, Drupal,
Concrete5 …).

2. Social media is here to stay, that’s a fact. Nowadays it’s hard to find someone who
doesn’t use Facebook, Twitter, Instagram, Snapchat, etc. We use them to interact
with our friends, share our lives, express our opinions….even finding jobs! We
would normally think of all of this people as users or friends; but using our
business-glasses they become customers and clients (even if they are only potential
ones). That’s where a new chapter in the never-ending book of marketing begins:
Social Media Marketing.

3. In the words of Daniel Nations from webtrends.com, Social Media
Marketing is the process and strategies marketers and businesses use to
advertise their brands, products , and services in social networks in order to
attract new customers, as well as trying to reach a bigger market than they
would with traditional marketing strategies. This beautiful concept is born
from the addition of the most important characteristics of social media,
closeness and personalization, to our marketing efforts. In other words, it
made marketing more “human” and “sensitive”. We no longer speak to “the
market”, “the audience” or “the clients”; we now talk directly to (and with)
John, or Mary, or Susan.
One of the main differences between Social Media Marketing (SMM) and
traditional Marketing is that we as businesses and companies are at the same
“level” as our customers. We no longer are faceless giants trying to sell, but
a feeling “person” willing to hear and understand, as well as receiving
feedback or complaints. This is incredibly important if we consider that this
way we can actually get to know our customers without the help of a third
party, just by paying attention, or even by asking the client what they really
need and want. We obtain primary information directly from the source, and
can spare the money which we would normally spend in a focus group, for
example.

4. So, with that said, what else can we get from SMM? The truth is that there are
multiple benefits along with it, but also some critical points to take into consideration
which may take some time and effort to master in order to create effective campaigns
and valuable content. Let’s begin with the advantages:
• Brand Loyalty: As we come closer to the customers through their cell phones,
computers, and tablets, we are bound to be remembered by them by the time they
face a buying decision.
• Authority: The more the clients can interact with us (to complain, to congratulate,
to ask), the more they will be likely to talk about us. The more this happens, bigger
the presence in that social platform.
• Lower marketing costs: We don’t need a huge amount of cash to post a catchy
phrase with an attractive photo or an interesting video on you Facebook wall, do
we?
• Higher SEO rankings: Search engines results are not only based on constant
updates or keywords. User experience is a very important characteristic giants
such as Google or Yahoo consider when giving us results. This aspect (user
experience) is highly boosted by social media interactions.
• Insights: As said before, we’ll be near our customers. This means we have to
listen, watch, understand, and feel them. That way we can easily discover what
they like, dislike, prefer, avoid, etc.

5. To this point, Social Media Marketing sounds pretty cool, doesn’t it? It actually
is, but there are some things to consider to do it correctly, in order to get our
clients to, literally, love you. Or, avoid them from hating you.
First things first: get to know your business, product and values. This
information will give help you decide what kind of content to publish, where,
and when to do it. It’s not the same to publish ads on Facebook than doing it on
Linkedin. Then, before you start posting funny cat photos, study your clients.
What are they talking about? Do they like football? Try to talk about football.
It’s also essential to study the environment, trends, and fashion. We don’t want
our customers to think we are outdated. After you publish content, evaluate the
responses of your new best friends. And lastly, try to find a balanced publishing
period (don’t post new content every 5 minutes, but also not every 5 months).
Article source: –
https://clickittechcloudcomputing.wordpress.com/2016/09/05/social-media-
marketing-the-new-it/