Marketing automation & lifecycle marketing for dentists What is lifecycle marketing and marketing automation and why are these important to dentists? In this presentation (viewable as a video here: https://www.youtube.com/watch?v=JTakG8QqMDM ) we explain how marketing has changed and what you need to do to create an integrated sales & marketing system that works for you.

1. Marketing Automation
&Lifecycle Marketing
FOR DENTISTS

2. Objectives:
1. Understand Lifecycle marketing.
2. Understand an integrated marketing & sales approach.
3. Understand the 3 Lifecycles in your own practice.

3. Why is this important?
Marketing has changed.
Competition has increased.
People take longer to make decisions.

4. I'm going to show you the system to follow and explain all the
steps to get more braces, implant and private patients.

5. What is lifecycle marketing?

6. Begin with the end in mind.
What does the ideal customer do?

7. Sending patients emails?
Sending patients aftercare letters?
Calling patients after treatment?
When will I find the time to do all these?
How can my staff remember?

8. Introducing Marketing Automation.
Sending the right message to the right person
at the right time.

9. What is marketing automation?
What can it be used for?

10. What is marketing automation?
What can it be used for?

11. What does this look like for dentists?

12. There are 3 simultaneous lifecycles
that need to run:

13. To attract new targeted customers
you need to first understand who
could be your customer and then
target the
message / advert to them.

14. E.g. Straight Teeth Marketing:
Who are we targeting?

15. So why don’t people buy from you?

16. Why do your patients go elsewhere for
high value procedures like braces &
implants?

17. Why don’t your patients come back?

18. Why don’t patients refer their friends &
family to you?

19. Why don’t patients write online reviews
for you?

20. The goal is to send the right message
at the right time to the right person.

21. Free Worksheets to help plan your
lifecycle marketing:
www.issuu.com/clickconvertsell

22. Free Worksheets to help plan your
lifecycle marketing:
www.issuu.com/clickconvertsell

23. What are the steps like in
a dental lifecycle marketing system?

24. Attract Traffic

27. Build List

28. Through specific and targeted communications
(emails, phone calls, letters) build a relationship
with the potential customer.

29. Build List

30. Convert Sales

32. So what does this look like for an actual customer
behind the scenes using
marketing automation and infusionsoft?

33. Marketing Automation &
Lifecycle Marketing for Dentists.

34. Marketing Automation &
Lifecycle Marketing for Dentists.

35. Marketing Automation &
Lifecycle Marketing for Dentists.
Questions and answers
over a 12month period.

36. Marketing Automation &
Lifecycle Marketing for Dentists.
She went ahead with lingual braces 12months after her
first enquiry.
This means I paid for the advert last year,
and got a return this year.

37. Marketing Automation &
Lifecycle Marketing for Dentists.
All the people we communicated with in the
last few hours automatically.

38. Marketing Automation &
Lifecycle Marketing for Dentists.
What difference could it make to your
practice to have systems like this in place?
Imagine what difference these 3 could make in
your practice:
Straight Teeth Lifecycle
Dental Implant Lifecycle
General Dental Lifecycle

39. Do you want to unleash the power of
marketing automation in your practice?

40. Unleash the power of
marketing automation in your practice.
Book an integrated
marketing assessment conducted by
phone & screenshare to map out
Exactly which lifecycles you need in your practice
and a roadmap to integrating them.
Your Initial Investment: £999