2. Last year, CSX Corporation created a partnership
with Wide Angle Youth Media, a nonprofit based
in Baltimore, to develop various media
campaigns focused on teaching young people
how to stay safe around train tracks. The safety
outreach initiative targeted young people
between the ages of 16 and 25 with creative
campaigns developed by their peers. Working
with area high school students, Wide Angle Youth
Media gave them the resources and knowledge
they needed to express their creativity and make
an important statement about rail safety.
3. Students also received support from CSX and Exit10,
the advertising agency that drives the CSX Play It Safe
campaign.
The outreach project culminated in five videos that
highlight important aspects of rail safety in urban
areas, as well as two posters that advocate safe
behavior. These products will be displayed in local
schools and used to create viral social media
campaigns. In addition, individuals around the nation
can request posters for display at area community
centers.
Interested individuals can watch all five videos at
BeyondOurRails.org.
