1. Wednesday, February 20th 2013
Social Media
University:
A College Student’s
Online Mind

2. gender
70% 30%

3. university / college
American University 81%
George Washington 5%
Georgetown 1%
UMD 1%
Large # of responses from Florida:
T
Florida State, FSU, University of Florida

4. social media platforms used on
on a daily basis?
53%
49%
26%
68%
74%
26%
10%
9%
98%

5. favorite platform for
interacting with friends
Instagram,
Pinterest,
Tumblr,
4%
1%
2%
Twi@er,
9%
Facebook,
82%

6. Do you follow/like a brand on
Twitter or Facebook?
Yes 86%
No 13%
N/A (I don’t have Facebook or Twitter) 1%

7. Favorite platforms for
listening to music iTunes
YouTube
Spotify
3%
4%
Pandora
Songza
21%
38%
8track
27%
7%

8. do you use your social media
accounts primarily to post content
or to see what others are posting?
Mostly to See/Hear
“It’s About What Others Are
Mostly to Post Saying [ 31% ]
Content [ 5% ]
50/50”
[ 62%]

9. how do you feel about
advertising on social
networks?
VERY ANNOYING VERY USEFUL
9% 6%
17%
28%
40%

10. THANKS FOR ALL THOSE WHO
PARTICIPATED IN THE SURVEY!