SIP refers to Session Initiation Protocol. This is a communication platform that helps you set up and terminate a communication session in a multimedia-rich unified environment. This is a basic framework of communication that includes VoIP, voice calls, video calls, text chat, and whiteboard session.

1. Advantages of SIP
SIP refers to Session Initiation Protocol. This is a communication platform that helps
you set up and terminate a communication session in a multimedia-rich unified
environment. This is a basic framework of communication that includes VoIP, voice
calls, video calls, text chat, and whiteboard session. With an active SIP system, you can
carry out all types of multimedia communication within your office and outside. Let’s
take a look at some of the key advantages of this breakthrough technology.
Rapid Return on Investment
SIP is a highly profitable investment. If you are planning to switch your existing
communication system to SIP, go ahead, as you will get back your investment within a
year’s time. SIP will allow you to save cost on phone bills. With SIP up and running, you
will be able to host video and voice conferences with multiple participants. You can
share almost anything in a SIP powered call conference.
Leverage Ubiquitous Broadband Availability
SIP offers you a unified communication platform rich in graphics and multi-media
applications. You will never expect more out of communication than what SIP has to
offer to you. It is a kind of a standalone communication solution which is highly secure
and reliable for large scale usage. SIP works great with a standard broadband
connection as it is a dedicated service. The other communication platform like VoIP
requires at least 3G networks for smooth performance.
Enables Fast Geographic Growth
SIP comes with an innovative technology that enables users to locate and minimize the
distance of calls across the globe. You can turn an international call to a local call using
the SIP trunking facility. For example, if you make a call to China, the call will travel all
the way to China on an IP network, and use PSTN circuit only for the last mile. SIP also

2. allows you to use voice and data together in a single network stream. It gives you fast
communication regardless of distance.
Reduced Call Costs
Call cost gets significantly reduced when you use SIP. This technology can be easily
implemented in any large sized organization and you can save on communication costs
of your company by using a SIP trunking account. You do not need to pay for multiple
PRI connections as in the traditional communication system.
Unified Communications
SIP allows you to host unified communication using all the features in one session. You
can exchange Data and Voice together in a single network stream and it is much better
than using the expensive VoIP technology. The future potential of SIP communication is
very high as more and more industries are now switching to SIP.
Increased Productivity
SIP offers you a huge productivity platform by offering you a unified communication
system. You can use all your multimedia applications and documents in SIP.
Exchanging data through SIP is fast, reliable and affordable. Productivity comes
naturally when you implement a highly customizable technology that offers you to share
anything over a secured communication session.
Mobility
SIP is built for mobility. You need to host the service that can be accessed via any
Internet enabled device. You can use your landline, digital drawing board, and other
resources under SIP for unified communication which is user-friendly and highly mobile.
SIP stays with you in the office and on the go.
Scalability
As this is a basic communication framework, SIP is highly scalable. You can design
your own communication pattern using the highly customizable module in SIP. You can
seek technical help from SIP certified technicians for an error free and secured
communication network for inter and intra circle communication.

3. Reliability
SIP is a standalone system. You can use it with any application and communication
device. SIP fits just perfectly with your existing communication system. The technology
is slowly gaining popularity among the large and medium scale organizations.