SlideShare a Scribd company logo
1 of 17
The Sway A gentle movement to spur innovation in online content business models May 26, 2009
Why ‘The Sway’?
Digital content revenue 1.0 Ads Ads Content
 
CPM rates going down…
CPM is becoming less valuable…
Online display advertising spend decreasing ,[object Object],[object Object],[object Object],[object Object]
What is Digital Content Revenue 2.0?
Let’s find the future
Is this Digital Content Revenue 2.0? Ads Ads Content Sponsored conversation Affiliate link
What are the rules?
Where do I come from?
We began as Skimbit.com, a social decision-making tool…
… and became Skimlinks
 
 
Let’s do things differently

More Related Content

Similar to Alicias Intro Presentation

How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
Digiword Ha Noi
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
Việt Long Plaza
 
12 e marketing trends for 2012
12 e marketing trends for 201212 e marketing trends for 2012
12 e marketing trends for 2012
Geraud Montigny
 

Similar to Alicias Intro Presentation (20)

How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
How to create an internet marketing strategy
How to create an internet marketing strategyHow to create an internet marketing strategy
How to create an internet marketing strategy
 
Internet marketing report
Internet marketing reportInternet marketing report
Internet marketing report
 
Staying Competitive in 2010
Staying Competitive in 2010Staying Competitive in 2010
Staying Competitive in 2010
 
Staying Competitive in 2010
Staying Competitive in 2010Staying Competitive in 2010
Staying Competitive in 2010
 
Where Should You Spend Your Search Engine Marketing Budget?
Where Should You Spend Your Search Engine Marketing Budget?Where Should You Spend Your Search Engine Marketing Budget?
Where Should You Spend Your Search Engine Marketing Budget?
 
Bringing affiliation to Middle East
Bringing affiliation to Middle EastBringing affiliation to Middle East
Bringing affiliation to Middle East
 
BuyByCountry slide deck
BuyByCountry slide deckBuyByCountry slide deck
BuyByCountry slide deck
 
12 e marketing trends for 2012
12 e marketing trends for 201212 e marketing trends for 2012
12 e marketing trends for 2012
 
12 e marketing trends for 2012
12 e marketing trends for 201212 e marketing trends for 2012
12 e marketing trends for 2012
 
Imago
Imago Imago
Imago
 
Effective advertising made simple
Effective advertising made simpleEffective advertising made simple
Effective advertising made simple
 
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a year
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearPaywall SEO: Digital First Print Second, From 0 to 35k subscribers in a year
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a year
 
Marketing in the era of Web 2.0
Marketing in the era of Web 2.0Marketing in the era of Web 2.0
Marketing in the era of Web 2.0
 
Marketing in the era of Web 2.0
Marketing in the era of Web 2.0Marketing in the era of Web 2.0
Marketing in the era of Web 2.0
 
♔ SEO in 2013
♔ SEO in 2013♔ SEO in 2013
♔ SEO in 2013
 
Inbound marketing (1)
Inbound marketing (1)Inbound marketing (1)
Inbound marketing (1)
 
Inbound marketing2
Inbound marketing2Inbound marketing2
Inbound marketing2
 
Web marketing
Web marketingWeb marketing
Web marketing
 

More from Ciaran Rooney

More from Ciaran Rooney (6)

Magento done right - PHP UK 2016
Magento done right  - PHP UK 2016Magento done right  - PHP UK 2016
Magento done right - PHP UK 2016
 
Scaling an API: From Reboots to Redis, how (not) to do it
Scaling an API: From Reboots to Redis, how (not) to do itScaling an API: From Reboots to Redis, how (not) to do it
Scaling an API: From Reboots to Redis, how (not) to do it
 
Scaling an API: From Reboots to Redis, how (not) to do it
Scaling an API: From Reboots to Redis, how (not) to do itScaling an API: From Reboots to Redis, how (not) to do it
Scaling an API: From Reboots to Redis, how (not) to do it
 
Scaling an API
Scaling an APIScaling an API
Scaling an API
 
Protein X at The Sway By William Rowe
Protein X at The Sway By William RoweProtein X at The Sway By William Rowe
Protein X at The Sway By William Rowe
 
Monetising Social Media By Vanessa Tindale
Monetising Social Media By Vanessa TindaleMonetising Social Media By Vanessa Tindale
Monetising Social Media By Vanessa Tindale
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 

Alicias Intro Presentation