Monetising Social Media By Vanessa Tindale

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Monetising Social Media By Vanessa Tindale

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  • A quick introduction. I’m Vanessa Tindale Last 18 months, Commercial Manager at Shiny Media. My role to monetize these Generated revenue through variety of streams Most effective being partnering with brands on creative sponsorships Tonight -- two successful case studies Provide inspiration on monetizing your own properties while enhancing the user experience.
  • Monetising Social Media By Vanessa Tindale

    1. 1. Monetising Social Media Creative Case Studies
    2. 2. Vodafone ‘Live Guy’
    3. 3. Vodafone ‘Live Guy’ <ul><li>Key Objectives </li></ul><ul><li>Create Brand Awareness around Dell Netbook with Vodafone Broadband </li></ul><ul><li>Drive traffic to the Vodafone Live Guy site </li></ul>
    4. 4. Vodafone Live Guy <ul><li>Execution </li></ul><ul><li>‘ Live Guy’ created </li></ul><ul><li>‘ Stylist Brighton’ tracker </li></ul><ul><li>Competition promotion </li></ul><ul><li>Cryptic clues posted </li></ul><ul><li>Final highlights video </li></ul>http://www.youtube.com/watch?v=u4XSAc82DnQ
    5. 5. Vodafone Live Guy <ul><li>Deliverables </li></ul><ul><li>Content Exposure </li></ul><ul><li>Video Views </li></ul><ul><li>Clickthroughs to http://liveguy.vodafone.co.uk/ </li></ul><ul><li>Conversation across Twitter, Facebook </li></ul>
    6. 6. Cisco ‘Your Digital Crib’
    7. 7. Cisco – ‘ Your Digital Crib’ <ul><li>Key Objectives </li></ul><ul><li>Gain insights into consumer perceptions around video </li></ul><ul><li>Gather research </li></ul><ul><li>Expand relationships </li></ul>
    8. 8. Cisco – ‘ Your Digital Crib’ <ul><li>Execution </li></ul><ul><li>‘ Your Digital Crib’ </li></ul><ul><li>Source Dutch partners </li></ul><ul><li>Bloggers posted content </li></ul><ul><li>Video examples posted </li></ul><ul><li>Blogger event </li></ul><ul><li>Vox Pops published </li></ul>http://www.youtube.com/watch?v=-a- SecSLRQc
    9. 9. Cisco – Your Digital Crib <ul><li>Deliverables </li></ul><ul><li>Exposure and traffic </li></ul><ul><li>Survey responses </li></ul><ul><li>Video entries & views </li></ul><ul><li>Inbound links to Cisco </li></ul><ul><li>Influencer Relationships </li></ul><ul><li>Insights </li></ul>
    10. 10. <ul><li>Commercial reward & brand building co-exist </li></ul><ul><li>Campaigns are transparent and authentic </li></ul><ul><li>Enhance value to audience </li></ul><ul><li>Continue to provide engaging content </li></ul>Summary

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