1. Not looking for a job?
Why you should still consider LinkedIn
AUGUST 2011
SOCIAL MEDIA SNAPSHOT

2. “In the tight job market, recent veterans
say they are passed over for jobs not
because they are unqualified but because
they lack …a way to describe their military
skills that employers understand.”
–Reuters,
Missing credentials harm jobless veterans
http://www.reuters.com/article/2011/08/05/us-usa-economy-
veterans-idUSTRE7735U120110805
http://www.msnbc.msn.com/id/440312
24/ns/politics/#.Tjvj4Gv3GHc
“…one of the biggest challenges for returning veterans can be
figuring out how to translate skills they’ve gained in the
service to civilian jobs. This challenge goes both ways --
employers often need help understanding how veteran skills
can benefit their businesses.”
--Huffington Post,
Out of War, Out of Luck: For Veterans, Skills Learned In Service Don't
Translate To Employment, http://www.huffingtonpost.com/2011/04/13/out-of-war-
veterans-unemployment_n_848898.html
SOCIAL MEDIA SNAPSHOT

3. LinkedIn operates the world’s largest professional
network on the Internet with more than 100 million
members in over 200 countries and territories.
THE FACTS:
• As of January 2011, LinkedIn counts
executives from all 2010 Fortune 500
companies as members.
• LinkedIn hiring solutions were used by 73 of
the Fortune 100 companies as of March
22, 2011.
• More than 2 million companies have LinkedIn
Company Pages.
• More than half of LinkedIn members are
currently located outside of the United States.
• There were nearly two billion people searches
on LinkedIn in 2010.
• LinkedIn is currently available in nine
languages:
English, French, German, Italian, Portuguese, S
panish, Russian, Turkish and Romanian.
SOCIAL MEDIA SNAPSHOT

4. LinkedIn is not just an online resume database, it’s
a place where we can better tell the Navy story
and increase awareness of what the Navy does
• We know that veterans have a difficult time educating the civilian world of
how their job translates outside of the military
• We can help foster understanding between the civilian and military worlds
by describing our own jobs and skill sets in a public forum and
participating in discussions about our subject matter expertise
• You can also use LinkedIn to do research and reach-out to people you or
your leadership may be meeting with to increase productivity and impact
(think: embarks, interviews, etc.)
SOCIAL MEDIA SNAPSHOT

5. Hmmm… I wonder if the
members if this group do the
same type of engineering
work I do at my job.
Oh, my Admiral has a meeting with
this Captain tomorrow! Perhaps I
should do a little background
research to best prep my Admiral.
SOCIAL MEDIA SNAPSHOT

6. Your
profile
acts like
your
online
resume…
SOCIAL MEDIA SNAPSHOT

7. “My Connections” is your professional rolodex…
Since your contacts are stored in your
online account, they can be easily
searched by a desired category, by
company, location, or industry.
Contacts can be easily imported from
other accounts such as your Outlook
contact list, Facebook and Gmail.
SOCIAL MEDIA SNAPSHOT

8. …and groups are a resource for you to
connect with professionals in your field.
SOCIAL MEDIA SNAPSHOT

9. You can search “companies” to learn more about your
organization, partner organizations, or even the media!
Real world application: Consider searching
LinkedIn to find partner company information and
points of contact when planning events such as a
homecoming or Navy Week! Just type their name
into the search bar and see what comes up!
SOCIAL MEDIA SNAPSHOT

10. LinkedIn also has job search tools
• Users can search for open jobs
by type, location and other
criteria
• Recruiters worldwide use
LinkedIn to find talented staff
• Being on LinkedIn, not only
increases the chances of being
seen by a potential
employer, but it also creates a
communication channel to
easily contact a potential
employer
SOCIAL MEDIA SNAPSHOT

11. Don’t forget about privacy and OPSEC!
LinkedIn has a messaging service
on the site itself (similar to
Facebook), so there is no need to
provide your personal email
address or other contact
information.
Be sure to go through your account
settings and manually set your
“privacy controls” to ensure you
only share personal information
with people you know well.
As always—don’t connect with
people you do not know well. You
may initiate conversation via
LinkedIn mail when making an
introduction, then determine
whether you should connect with
them, allowing them to see your
profile.
SOCIAL MEDIA SNAPSHOT

12. Learn more about LinkedIn
• The LinkedIn blog, http://blog.linkedin.com/
• I’m on LinkedIn, Now What?
http://imonlinkedinnowwhat.com/
• It’s time to link up, http://rismedia.com/2011-08-02/its-time-
to-link-up-with-linkedin/
• Local event promotion using
LinkedIn, http://www.geekfreelancers.com/projects/local-
event-promotion-using-social-media-linkedin-etc--81434.html
SOCIAL MEDIA SNAPSHOT