1. Essential Elements
of a Successful
Vacation Rental Website
VacationStorebuilder.com | 877-303-8540

2. Just The Facts, Ma’am:
111 million US adults
will book travel on the web in 2012
eMarketer, April 2012

3. Just The Facts, Ma’am:
62% will bookadults
111 million US direct
will book travel on the web in 2012
on supplier’s 2012 website
eMarketer, April
eMarketer, April 2012

4. These 5 essential elements
will ensure your website
is successful in
capturing those bookings.

5. Essential Element #1
Optimized Design & Navigation
Focus on User
Experience
Consider these features:
• Reservation Phone #
Top Left Placement
• Easy to Locate
Navigation & Menus
• Captivating Photos
• Integrated Search
• Keep These Features
Above the Fold
SHOULD: Keep scrolling to minimum!

6. Essential Element #2
Integrated Content Management
You Should Be Able To Add or Change Anything On
Your Website:
Designed for Vacation Rental Management
Web Based
Edit Text
Add/Remove Pages
Change Navigation
Media Library & Tools
Add Widgets

7. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Optimize Your Website for Organic Search Results:
Search Engine Optimization (organic results)
Optimize Tags, Titles, Descriptions, Keywords,
Links for EVERY Page on Your Website

8. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
eMail Marketing & Communications:
Integrate Sign Up & Opt In Features
Throughout Website
eMail Past Guests and Past Leads Often
Set eMail Triggers Based On:
Travel Dates
Special Events
Seasonality
Special Offersubckr

9. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Leverage Social Media Marketing:
Post | Share | Tag | Link | Badge on these social
channels
Facebook
Twitter
YouTube
Flickr

10. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Reporting and Analytics:
Social Engine Marketing:
eMail Media Marketing:
SearchMarketing & Communications:
Google & Opt In
Post | Analytics Feature
Sign UpEngine Optimization (organic results)
SearchShare | Tag | Link | Badge
eMail Campaign Platform found you
How Titles,
Facebook Descriptions, Keywords
Tags, or where visitors
Database Import, Export, Maintenance
How long
Twitter visitors stay
Reporting and Analytics at
PayYouTube Advertising (sponsored or paid results)
What visitors looked
Per Click
YouTube and when visitors left
Where
Flickr
Google, Bing, Facebook
Flickr
Enter text here

11. Essential Element #3
Integrated Marketing Toolkit
Drive Traffic, Generate More Bookings!
Reporting and Analytics:
Google Analytics is free and should be monitored
closely to understand:
How or where visitors found you
How long visitors stay
What visitors looked at
Where and when visitors left

12. Essential Element #4
Search & Discovery
Search Leads to Bookings!
Include Filters In Your
Website Search Functionality:
• Amenities
• Locations
• Neighborhoods
• Price Range
• Complex

13. Essential Element #5
Integrated Booking Engine
SHOULD:
Reside on
your website!
No new tabs,
windows,
or url’s.

14. Essential Element #5
Integrated Booking Engine
SHOULD: Overview™
Sync or Link Escapia®
With Your V12.NET®
Property PropertyPlus®
Management First Resort™
System Entech™

15. Essential Element #5
Integrated Booking Engine
SHOULD:
Carry Info
and Photos
Throughout
Booking
Process

16. Essential Element #5
Integrated Booking Engine
1. Calendar
SHOULD: Tool with
Take 3 Steps Check-in and
Check-out
or Less to
Form Fields
Complete
Booking

17. Essential Element #5
Integrated Booking Engine
2. Review
SHOULD: Booking Info
and Guest
Take 3 Steps
Info Form
or Less to Fields
Complete
Booking

18. Essential Element #5
Integrated Booking Engine
3. Enter Form
of Payment
SHOULD:
and Complete
Take 3 Steps Booking
or Less to
Complete
Booking

19. Wrap Up & Review
Optimized Design & Navigation
Keep branding, navigation, search, compelling pictures above the fold
Integrated Marketing Toolkit
Intuitive tools to drive more visitors and generate more bookings!
Search & Discovery
Make it easy for the customer to locate and book the right unit
Integrated Booking Engine
Integrated on your website & url; no pop ups, new tabs or windows!
Intuitive Content Management
It should be easy to manage content on your website

20. VacationStorebuilder.com
the industry’s first Software-as-a-Service (SaaS) vacation rental
eCommerce website development and deployment platform
877-303-8540
jconway@vacationstorebuilder.com
avick@vacationstorebuilder.com
cjoyce@vacationstorebuilder.com