In this Digital Era, Businesses need to pay closer attention to their customers, staff and systems. It's a New Game with New Rules and to be successful Changed Executive Mindsets are needed.

1. DIGITAL BUSINESS
REVOLUTION
T H E UNC E RTA IN WO R L D
IN D U S T RY EX P ERT S R A R E LY D I S R UPT T HEI R OW N BUS I NES S
37%
More than one third (37%) of
leaders believe their organisation
will be unable to keep up with
technology and they will lose
their competitive edge.
Technology cycles are
moving quicker
Companies must learn that
they cannot gain advantage
by sitting on cash cows.
The notion of B2B and B2C is fading fast businesses want to go direct to their customers
Many companies wait until
their backs are against the
wall before they start
rethinking their
business models
Serious decision making starts when the
rules run out Larken 2002
The future of
business is a
blank canvas
Do you understand the threats and
opportunities that digital represents
to your organisation?
BUI L D I NG B US I N E S S VA L U E
Changed Executive
Mindsets
Committed
People
Customer
Advocates
Digitalised
Business
DIG ITALI S E D B US I NE S S
Digital is part technology, part content
strategy, part marketing art — and science people need a mix.
65% say they expect these
trends will increase their
companies’ operating
income over the next
three years
65%
Every business is going to
become a digital business.
We become a nation of digitally confident
businesses with a digitally literate workforce
Anytime
Anywhere
Availability
PROCESS
57% say their companies are up to one-quarter of the way
toward realising their end-state visions for their digital programs
57%
25%
Social technology can increase efficiency by as much as 25%
BIG DATA
The volume, variety,
and velocity of data
is soaring, creating
an entirely new
landscape across
industries
IBM has found that
organisations that use
analytics for
competitive
advantage are 2.2
times more likely to
substantially
outperform peers.
There is an
increasing divide
between the
performance of
companies and
individuals, driven by
their ability to tap
big data effectively.
Big Data is a
wonderful thing for
firms with the right
data pools, and the
brains to know what
to do with it.
C OMMITT E D PE O PL E
The workforce of
the future will
be a swarm
not a silo
Kim Stevenson
Increasing
CIO Intel
number of
“digital natives” —
your young current and
future customers and
employees — who expect
a brilliant digital
experience in all of their
interactions with you
Is HR stepping up
to address the
problem of
the 'digital'
generation
gap?
Employees regard
constant connection
to the outside world
as an essential
Employees
often have
better digital
solutions at home
than they do at work
When a
millennial is using
her smartphone in a
meeting, she may be
multitasking, rather than
disengaged or rude
There’s a
perception
that older people
are technophobic,
and older managers
don’t want to deal
with technologic
change
Finding
the experts
in your
company
is hard
Regular employees
are more trustworthy
than CEOs
So management’s primary
task is to help 'the lunatics'
run it right by networking
the organisation
Kim Stevenson CIO Intel
CU STO MER A DVO C AT E S
B U YER B EH AVI O UR HA S C HA NGED
Many customers are
more technology savvy
than the people trying
to sell to them
Customers move
quicker than
business
85%
56%
56% say digital engagement of customers
is at least a top-ten company priority
85% of users say social networks
help them decide what to purchase
IBM Generation C Study
Think 360 - an intentional effort to articulate
and strengthen a deliberate customer
experience at every touch point
The megaphone is
now with the customers
Mark Norman, President Zipcar
Whether we're shopping for corn flakes, concert tickets or a honeymoon in
Paris, the Internet has changed how we decide what to buy. Google calls this
online decision-making moment the Zero Moment of Truth (ZMOT)
CH AN GED E XE C UT I V E M I N D S E T S
Do you have a 'Digital First Mindset?'
Are you putting digital at the heart of your business?
Businesses must believe
that learning is part of
innovation and innovation
as such, must become part
of the culture.
People who are
comfortable with
uncertainty and can
act with agility
Vertical Silos v
Cross Functional
Teams
Work Hard
Think Hard
Firms increasingly
need cross silo
capabilities to
achieve their
digital objectives
Virtually none of the
organisations started off
with the idea of changing
in the exact way they
have done
Leaders should embrace
transparency, open communication
and listening and be willing to be challenged
from all directions
chrisfarrance.tel
We have not seen any
transformations that
happen bottom up,”
said George Westerman. “
They’re all being driven top down.”