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Lisa Li
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中国青年创新追踪为市场营销行业提供以下几方面灵感： · 青年驱动力：什么是驱动中国青年文化消费的新兴动机、价值与身份认同？ · 青年吸引力：有哪些激活与吸引中国青年人的有效途径？ · 创意资源：我们在青年文化研究中的最新发现，青年创意文化中可借鉴的最新资源 · 品牌战略建议：为跨领域、多样化的市场营销手段提供洞察与案例研究
2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文
Lisa Li
In 2010, China Youthology wanted to learn more about China’s third and fourth tier youth. We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners. This report presents our collective lower tier market insights and implications.
Marketing to lower tier youth in China: China Normal salon summary
Marketing to lower tier youth in China: China Normal salon summary
Lisa Li
China Youth Innovation Tracker provides marketers inspiration in the following areas: Youth motivation: what are the emerging motivations, values and identities among Chinese youth Youth engagement: what are the effective ways of youth activation/engagement Creative reference: what we can learn and what is available from creative culture Brand implications: insights & cases applicable for diverse marketing approaches across different categories.
2015 china youth innovation tracker sample & introduction (english)
2015 china youth innovation tracker sample & introduction (english)
Lisa Li
Check out China Youthology's Whitepaper with Kiehl's! A pleasure to co-launch their new Go Green campaign!
China Youthology's Whitepaper with Kiehl's: China Youth Attitude and Practice...
China Youthology's Whitepaper with Kiehl's: China Youth Attitude and Practice...
Lisa Li
This report has been presented: over 50 paid presentations, to over 4000 people, in over 10 cities in China, to people from over 15 countries… The insights have inspired: 30 ad hoc projects on communication, 11 ad hoc projects on product innovation Since then, we’ve been hard at work translating this full research into English so that more people can dive deep into the lives and minds of China’s new youth. We are proud to announce the publishing of the English version of the full Post-90s report! You can access the full report there: http://chinayouthology.com/insights/442
China Post-90s insight summary booklet (Chinayouthology 2013)
China Post-90s insight summary booklet (Chinayouthology 2013)
Lisa Li
If you're interested in knowing more about China Youthology, or are interested in joining us, take a few minutes to look through this presentation! Here you'll find a colorful company introduction and a couple job positions that we're currently looking to fill. Thanks!
CY Career Brochure
CY Career Brochure
Lisa Li
This report is about how and why young Chinese women are using e- commerce and social media to make their shopping choices. We conducted ethnographic research with 10 young women who are avid online clothing shoppers in Beijing, Shanghai, and Chongqing. This report is all about young women and clothes, but the conditions and drivers behind the behavior have implications well beyond cheap and cheerful online fast fashion. Because what we see is that for young consumers in China, the starting point for shopping is shifting from advertising, brands, and retailers… to people.
Online Shopping Neighborhoods in China
Online Shopping Neighborhoods in China
Lisa Li
中国年轻人媒体生存报告
中国年轻人媒体生存报告
Lisa Li
Recommended
中国青年创新追踪为市场营销行业提供以下几方面灵感： · 青年驱动力：什么是驱动中国青年文化消费的新兴动机、价值与身份认同？ · 青年吸引力：有哪些激活与吸引中国青年人的有效途径？ · 创意资源：我们在青年文化研究中的最新发现，青年创意文化中可借鉴的最新资源 · 品牌战略建议：为跨领域、多样化的市场营销手段提供洞察与案例研究
2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文
Lisa Li
In 2010, China Youthology wanted to learn more about China’s third and fourth tier youth. We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners. This report presents our collective lower tier market insights and implications.
Marketing to lower tier youth in China: China Normal salon summary
Marketing to lower tier youth in China: China Normal salon summary
Lisa Li
China Youth Innovation Tracker provides marketers inspiration in the following areas: Youth motivation: what are the emerging motivations, values and identities among Chinese youth Youth engagement: what are the effective ways of youth activation/engagement Creative reference: what we can learn and what is available from creative culture Brand implications: insights & cases applicable for diverse marketing approaches across different categories.
2015 china youth innovation tracker sample & introduction (english)
2015 china youth innovation tracker sample & introduction (english)
Lisa Li
Check out China Youthology's Whitepaper with Kiehl's! A pleasure to co-launch their new Go Green campaign!
China Youthology's Whitepaper with Kiehl's: China Youth Attitude and Practice...
China Youthology's Whitepaper with Kiehl's: China Youth Attitude and Practice...
Lisa Li
This report has been presented: over 50 paid presentations, to over 4000 people, in over 10 cities in China, to people from over 15 countries… The insights have inspired: 30 ad hoc projects on communication, 11 ad hoc projects on product innovation Since then, we’ve been hard at work translating this full research into English so that more people can dive deep into the lives and minds of China’s new youth. We are proud to announce the publishing of the English version of the full Post-90s report! You can access the full report there: http://chinayouthology.com/insights/442
China Post-90s insight summary booklet (Chinayouthology 2013)
China Post-90s insight summary booklet (Chinayouthology 2013)
Lisa Li
If you're interested in knowing more about China Youthology, or are interested in joining us, take a few minutes to look through this presentation! Here you'll find a colorful company introduction and a couple job positions that we're currently looking to fill. Thanks!
CY Career Brochure
CY Career Brochure
Lisa Li
This report is about how and why young Chinese women are using e- commerce and social media to make their shopping choices. We conducted ethnographic research with 10 young women who are avid online clothing shoppers in Beijing, Shanghai, and Chongqing. This report is all about young women and clothes, but the conditions and drivers behind the behavior have implications well beyond cheap and cheerful online fast fashion. Because what we see is that for young consumers in China, the starting point for shopping is shifting from advertising, brands, and retailers… to people.
Online Shopping Neighborhoods in China
Online Shopping Neighborhoods in China
Lisa Li
中国年轻人媒体生存报告
中国年轻人媒体生存报告
Lisa Li
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective. Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media. We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
China youth mediascapes
China youth mediascapes
Lisa Li
China Youthology Job Descriptions Nov 2011 - Ongoing
China Youthology Job Descriptions Nov 2011
China Youthology Job Descriptions Nov 2011
Lisa Li
It's clear online channels are growing fast in China, and important for marketers. But what is the cultural role of online media for Chinese youth? This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Chinese youth and digital youth culture v2
Chinese youth and digital youth culture v2
Lisa Li
White paper from China Youthology's Summer 2011 Salon, discussing the fundamentals of marketing with Chinese youth communities.
Youthology Salon: Marketing with Chinese Youth Communities
Youthology Salon: Marketing with Chinese Youth Communities
Lisa Li
China youthology us tour 2011 presentation samples
China youthology us tour 2011 presentation samples
Lisa Li
In this research report, we discuss how to create events (and cultural meaning) with China's new youth cultural communities, Tribes.
Tribal Event Marketing in China
Tribal Event Marketing in China
Lisa Li
Facing increasingly unstable futures, Chinese youth are reinforcing their identities in nostalgic pasts.
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Lisa Li
In the face of an increasingly unstable future, Chinese youth are grounding their identities in nostalgic pasts.
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Lisa Li
This is a presentation China Youthology did on the preconference ‘US & Global Youth & Youth Marketing’ of Ypulse Mashup 2010 in San Francisco. With a 20-min speech, we talked about current youth marketing communication messages and how deeper cultural understanding of youth can lead to communication messages that resonate. The presentation is designed to give a big picture for an audience who have not came to China market before. If you care to know more nuances and deeper insights, you can check out: http://www.slideshare.net/chinayouthology/china-youth-trends-and-biz-implications-china-youthology-1361450 Aside from the ‘dreams and desires’ of youth, it is equally important to understand the ‘anxieties and contradictions’. Insights into the macro context is especially critical to understand youth, especially in a fast-changing society.
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Lisa Li
‘Youth Lounge’ is a regular event in Qing Gong Guan (at China Youthology). It is similar to Focus Group Discussions, but more casual, flexible, participant-oriented, and involving more generative tasks.
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Lisa Li
Pictures taken on the Youthology Saloon
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
Lisa Li
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China. www.chinayouthology.com/blog
China Youth Trends And Biz Implications
China Youth Trends And Biz Implications
Lisa Li
The great challenge of marketing to youth in China market demands youth research that go beyond conventional methodologies.
Youth research innovation in China market (Chinese version)
Youth research innovation in China market (Chinese version)
Lisa Li
a snapshot of the vintage / retro trend in China. what's in and what's out, representation of the trend in fashion, entertainment, and lifestyle... as well as the meanings embodied by vintage
Kungfu Issue 1 China Youth Vintage Swank
Kungfu Issue 1 China Youth Vintage Swank
Lisa Li
The great challenge of marketing to youth in China market demands youth research that go beyond conventional methodologies.
Youth research innovation in China market
Youth research innovation in China market
Lisa Li
More Related Content
More from Lisa Li
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective. Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media. We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
China youth mediascapes
China youth mediascapes
Lisa Li
China Youthology Job Descriptions Nov 2011 - Ongoing
China Youthology Job Descriptions Nov 2011
China Youthology Job Descriptions Nov 2011
Lisa Li
It's clear online channels are growing fast in China, and important for marketers. But what is the cultural role of online media for Chinese youth? This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Chinese youth and digital youth culture v2
Chinese youth and digital youth culture v2
Lisa Li
White paper from China Youthology's Summer 2011 Salon, discussing the fundamentals of marketing with Chinese youth communities.
Youthology Salon: Marketing with Chinese Youth Communities
Youthology Salon: Marketing with Chinese Youth Communities
Lisa Li
China youthology us tour 2011 presentation samples
China youthology us tour 2011 presentation samples
Lisa Li
In this research report, we discuss how to create events (and cultural meaning) with China's new youth cultural communities, Tribes.
Tribal Event Marketing in China
Tribal Event Marketing in China
Lisa Li
Facing increasingly unstable futures, Chinese youth are reinforcing their identities in nostalgic pasts.
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Lisa Li
In the face of an increasingly unstable future, Chinese youth are grounding their identities in nostalgic pasts.
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Lisa Li
This is a presentation China Youthology did on the preconference ‘US & Global Youth & Youth Marketing’ of Ypulse Mashup 2010 in San Francisco. With a 20-min speech, we talked about current youth marketing communication messages and how deeper cultural understanding of youth can lead to communication messages that resonate. The presentation is designed to give a big picture for an audience who have not came to China market before. If you care to know more nuances and deeper insights, you can check out: http://www.slideshare.net/chinayouthology/china-youth-trends-and-biz-implications-china-youthology-1361450 Aside from the ‘dreams and desires’ of youth, it is equally important to understand the ‘anxieties and contradictions’. Insights into the macro context is especially critical to understand youth, especially in a fast-changing society.
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Lisa Li
‘Youth Lounge’ is a regular event in Qing Gong Guan (at China Youthology). It is similar to Focus Group Discussions, but more casual, flexible, participant-oriented, and involving more generative tasks.
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Lisa Li
Pictures taken on the Youthology Saloon
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
Lisa Li
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China. www.chinayouthology.com/blog
China Youth Trends And Biz Implications
China Youth Trends And Biz Implications
Lisa Li
The great challenge of marketing to youth in China market demands youth research that go beyond conventional methodologies.
Youth research innovation in China market (Chinese version)
Youth research innovation in China market (Chinese version)
Lisa Li
a snapshot of the vintage / retro trend in China. what's in and what's out, representation of the trend in fashion, entertainment, and lifestyle... as well as the meanings embodied by vintage
Kungfu Issue 1 China Youth Vintage Swank
Kungfu Issue 1 China Youth Vintage Swank
Lisa Li
The great challenge of marketing to youth in China market demands youth research that go beyond conventional methodologies.
Youth research innovation in China market
Youth research innovation in China market
Lisa Li
More from Lisa Li
(15)
China youth mediascapes
China youth mediascapes
China Youthology Job Descriptions Nov 2011
China Youthology Job Descriptions Nov 2011
Chinese youth and digital youth culture v2
Chinese youth and digital youth culture v2
Youthology Salon: Marketing with Chinese Youth Communities
Youthology Salon: Marketing with Chinese Youth Communities
China youthology us tour 2011 presentation samples
China youthology us tour 2011 presentation samples
Tribal Event Marketing in China
Tribal Event Marketing in China
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Young Nostalgia in China: The Future is the Past
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Photos of Youthology Lounge No. 1 @ Qing Gong Guan
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
Photos of Youthology Saloon No. 1 @ Qing Gong Guan
China Youth Trends And Biz Implications
China Youth Trends And Biz Implications
Youth research innovation in China market (Chinese version)
Youth research innovation in China market (Chinese version)
Kungfu Issue 1 China Youth Vintage Swank
Kungfu Issue 1 China Youth Vintage Swank
Youth research innovation in China market
Youth research innovation in China market
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