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How different is the use of digital channels during the shopping journey in developing countries compared with more mature markets? Is there a clear segmentation of shoppers based on their shopping behavior and preferences across all channels (for example, taking into account different behavior for women, tech-shy or older people)? When are retailers and manufacturers relevant to digital shoppers in their all-channel experience, such as with social media and smartphones – and how does this differ depending on the shopper segment?
Digital Shopper Relevancy Full Report
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As part of their research remit, IAB Europe conducts Mediascope Europe, widely recognised as the industry standard consumer research study on the European media landscape The broad aim of this study is to capture the different ways in which consumers are developing across Europe and assess their similarities and differences → Identify changing media consumption patterns → Evolution of media multi-tasking and emerging and evolving online media → Video consumption, social media and e-commerce
Mediascope Europe 2012 pan-european launch presentation
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Recommended
How different is the use of digital channels during the shopping journey in developing countries compared with more mature markets? Is there a clear segmentation of shoppers based on their shopping behavior and preferences across all channels (for example, taking into account different behavior for women, tech-shy or older people)? When are retailers and manufacturers relevant to digital shoppers in their all-channel experience, such as with social media and smartphones – and how does this differ depending on the shopper segment?
Digital Shopper Relevancy Full Report
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Ad6Media Germany
As part of their research remit, IAB Europe conducts Mediascope Europe, widely recognised as the industry standard consumer research study on the European media landscape The broad aim of this study is to capture the different ways in which consumers are developing across Europe and assess their similarities and differences → Identify changing media consumption patterns → Evolution of media multi-tasking and emerging and evolving online media → Video consumption, social media and e-commerce
Mediascope Europe 2012 pan-european launch presentation
Mediascope Europe 2012 pan-european launch presentation
Ad6Media Germany
Researc defense expenditure in peru to 2015 market sizing and forecasts ma...
Researc defense expenditure in peru to 2015 market sizing and forecasts ma...
Neel Terde
The russian revolution
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Thai buffet menu a b (2011)
Thai buffet menu a b (2011)
chiicard
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