The world’s <br />First social exchange<br />Name: Trang Nguyen<br />Student ID: 2009122251<br />
Introduction<br /> Social Network’s privacy issues <br />Introduction of MyCube<br />Background<br />Features and Platforms<br />SWOT analysis<br />Visions of future <br />Conclusion<br />References<br />Presentation Agenda<br />
1. Social network’s privacy issues<br />Social network privacy and security is becoming controversial issue<br />77% of users do not want to be profiled<br />Source: Burst Media 2010<br />Quit facebook day <br />700 million users not using because of privacy concerns<br />Source: Wall Street Journal 2010<br />
Introduction<br />2. Introduction<br />However, <br />“400 million new social networking users 1.5 billion new social network user accounts 2011-2015” <br />Source: Radicati Group 2011<br />Network social market is still very potential and it requires new platform of social network which can meet the urgent demand of users of having their control and security over their information. <br />Solution<br />
Introduction<br />2. Introduction<br />Interfaceof MyCube<br />MyCube Vault<br />Allow users to make on demand or auto mated backups of their social media, then can be stored in the computer’s hard disk<br />MyCube Exchange<br />User-centric, content-rich next generation of network where users have complete control over their privacy and interactions on the Web.<br />
Introduction<br />2. Introduction<br />Following founding principles<br />Privacy, ownership and control<br /> Complete control of user’s data, information and content<br />Internet Grid<br /> Sharing information via the topic and controlling shared and received information<br />Monetization<br />Nano payment system – “cube”<br /> Opt-in advertising system <br /> Users can earn money from selling content and putting ads. <br /> “MyCube is the World’s first Social Exchange…<br /> “… a content-centric, privacy-focused social network. MyCube offers users complete control of their information and interactions…”<br />
3. Background<br />Revenue source<br /><ul><li> Resource 1 </li></ul>Nano payment system - digital money (cube)<br />70% of the money collected is distributed to the content generator<br />30% goes to MyCube<br /><ul><li> Resource 2</li></ul>Revenue from sales of digital currency “Cube”. <br />CEO & <br />Management board<br /><ul><li> Founded 2008 by Swedish entrepreneur Johan Stael von Holstein
42 staff incorporating a senior management team (Netscape, Network, Yahoo, eBay, PayPal, Amex, EA, Fair Digital)</li></ul> Strong and full of experienced team. <br />
3. Background<br />Business model <br />A. The Trust and the MyCube<br />commercial organization are <br />separate legal entities<br />B. The technology infrastructure <br />e.g. servers, hardware & <br />software etc on which user <br />content is stored are assets <br />owned by the Trust<br />C. MyCube operates the website <br />and provides services under a <br />license based on the Trust <br />Deed, with strictly defined <br />service levels and protocols for <br /> Privacy protection <br /> Access control<br />TRUST = MyCube’s Brand value <br />
Introduction<br />4. Features and Platform<br />Find people and content within your own interest<br />
Introduction<br />4. Features and Platform<br />Create our own content and public it<br />Set privacy and price before publishing<br />
Introduction<br />4. Features and Platform<br />Setting Privacy<br />Integrate with the other social network <br />
Introduction<br />4. Features and Platform<br />Platform: MyCube Vault<br />Unique<br /><ul><li>Making on-demand or automated backups of online content
Being able to store them securely on the hard drive. </li></ul>Social<br /><ul><li>Functional social system
Web 3 = new generation of information system </li></li></ul><li>Introduction<br />5. SWOT analysis <br />
Introduction<br />6. Visions of future and Conclusion<br />"MyCube'svision is to give users complete <br />control of their online lives," <br />by Johan Stael von Holstein, MyCube CEO<br />Conclusion<br /><ul><li>MyCube is very new and it has potential to become new social market in future.
MyCube needs time and efforts to complete itself
Some users might consider MyCube as normal social network like Facebook or Myspace, some might think MyCube is new form of social media interface where people can gather, buy and purchase information and stuffs. It all depends on each user’s purposes and needs.
MyCube doesn’t really fight in one market with Facebook or Google. It created it own market where most of users of MyCube would be users of Facebook and Google.
Summer 2011, MyCubestarted recruited internship for MyCube Digital Academy, which attracted thousands applications from high school and college students from all over the world. It could be considered as very excellent marketing strategy when first launching MyCube into market. ( within 1 month ~ 15 000 Applications from over 50 countries)
We will look forward to seeing how MyCube would develop in future. </li></li></ul><li>Introduction<br /><ul><li>http://www.labnol.org/internet/web-3-concepts-explained/8908/