The world’s First social exchange Name: Trang Nguyen Student ID: 2009122251
Introduction Social Network’s privacy issues Introduction of MyCube Background Features and Platforms SWOT analysis Visions of future Conclusion References Presentation Agenda
1. Social network’s privacy issues Social network privacy and security is becoming controversial issue 77% of users do not want to be profiled Source: Burst Media 2010 Quit facebook day 700 million users not using because of privacy concerns Source: Wall Street Journal 2010
Introduction 2. Introduction However, “400 million new social networking users 1.5 billion new social network user accounts 2011-2015” Source: Radicati Group 2011 Network social market is still very potential and it requires new platform of social network which can meet the urgent demand of users of having their control and security over their information. Solution
Introduction 2. Introduction Interfaceof MyCube MyCube Vault Allow users to make on demand or auto mated backups of their social media, then can be stored in the computer’s hard disk MyCube Exchange User-centric, content-rich next generation of network where users have complete control over their privacy and interactions on the Web.
Introduction 2. Introduction Following founding principles Privacy, ownership and control Complete control of user’s data, information and content Internet Grid Sharing information via the topic and controlling shared and received information Monetization Nano payment system – “cube” Opt-in advertising system Users can earn money from selling content and putting ads. “MyCube is the World’s first Social Exchange… “… a content-centric, privacy-focused social network. MyCube offers users complete control of their information and interactions…”
42 staff incorporating a senior management team (Netscape, Network, Yahoo, eBay, PayPal, Amex, EA, Fair Digital)
Strong and full of experienced team.
3. Background Business model A. The Trust and the MyCube commercial organization are separate legal entities B. The technology infrastructure e.g. servers, hardware & software etc on which user content is stored are assets owned by the Trust C. MyCube operates the website and provides services under a license based on the Trust Deed, with strictly defined service levels and protocols for Privacy protection Access control TRUST = MyCube’s Brand value
Introduction 4. Features and Platform Find people and content within your own interest
Introduction 4. Features and Platform Create our own content and public it Set privacy and price before publishing
Introduction 4. Features and Platform Setting Privacy Integrate with the other social network
Introduction 4. Features and Platform Platform: MyCube Vault Unique
Making on-demand or automated backups of online content
Being able to store them securely on the hard drive.
Introduction 6. Visions of future and Conclusion "MyCube'svision is to give users complete control of their online lives," by Johan Stael von Holstein, MyCube CEO Conclusion
MyCube is very new and it has potential to become new social market in future.
MyCube needs time and efforts to complete itself
Some users might consider MyCube as normal social network like Facebook or Myspace, some might think MyCube is new form of social media interface where people can gather, buy and purchase information and stuffs. It all depends on each user’s purposes and needs.
MyCube doesn’t really fight in one market with Facebook or Google. It created it own market where most of users of MyCube would be users of Facebook and Google.
Summer 2011, MyCubestarted recruited internship for MyCube Digital Academy, which attracted thousands applications from high school and college students from all over the world. It could be considered as very excellent marketing strategy when first launching MyCube into market. ( within 1 month ~ 15 000 Applications from over 50 countries)
We will look forward to seeing how MyCube would develop in future.