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My cube_ Introduction

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My final presentation for Mangament Information System course !!!

My final presentation for Mangament Information System course !!!

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Transcript

  • 1. The world’s
    First social exchange
    Name: Trang Nguyen
    Student ID: 2009122251
  • 2. Introduction
    Social Network’s privacy issues
    Introduction of MyCube
    Background
    Features and Platforms
    SWOT analysis
    Visions of future
    Conclusion
    References
    Presentation Agenda
  • 3. 1. Social network’s privacy issues
    Social network privacy and security is becoming controversial issue
    77% of users do not want to be profiled
    Source: Burst Media 2010
    Quit facebook day
    700 million users not using because of privacy concerns
    Source: Wall Street Journal 2010
  • 4. Introduction
    2. Introduction
    However,
    “400 million new social networking users 1.5 billion new social network user accounts 2011-2015”
    Source: Radicati Group 2011
    Network social market is still very potential and it requires new platform of social network which can meet the urgent demand of users of having their control and security over their information.
    Solution
  • 5. Introduction
    2. Introduction
    Interfaceof MyCube
    MyCube Vault
    Allow users to make on demand or auto mated backups of their social media, then can be stored in the computer’s hard disk
    MyCube Exchange
    User-centric, content-rich next generation of network where users have complete control over their privacy and interactions on the Web.
  • 6. Introduction
    2. Introduction
    Following founding principles
    Privacy, ownership and control
    Complete control of user’s data, information and content
    Internet Grid
    Sharing information via the topic and controlling shared and received information
    Monetization
    Nano payment system – “cube”
    Opt-in advertising system
     Users can earn money from selling content and putting ads.
    “MyCube is the World’s first Social Exchange…
    “… a content-centric, privacy-focused social network. MyCube offers users complete control of their information and interactions…”
  • 7. 3. Background
    Revenue source
    • Resource 1
    Nano payment system - digital money (cube)
    70% of the money collected is distributed to the content generator
    30% goes to MyCube
    • Resource 2
    Revenue from sales of digital currency “Cube”.
    CEO &
    Management board
    • Founded 2008 by Swedish entrepreneur Johan Stael von Holstein
    • 8. Over ₤5,000,000 raised to date
    • 9. 42 staff incorporating a senior management team (Netscape, Network, Yahoo, eBay, PayPal, Amex, EA, Fair Digital)
     Strong and full of experienced team.
  • 10. 3. Background
    Business model
    A. The Trust and the MyCube
    commercial organization are
    separate legal entities
    B. The technology infrastructure
    e.g. servers, hardware &
    software etc on which user
    content is stored are assets
    owned by the Trust
    C. MyCube operates the website
    and provides services under a
    license based on the Trust
    Deed, with strictly defined
    service levels and protocols for
     Privacy protection
     Access control
    TRUST = MyCube’s Brand value
  • 11. Introduction
    4. Features and Platform
    Find people and content within your own interest
  • 12. Introduction
    4. Features and Platform
    Create our own content and public it
    Set privacy and price before publishing
  • 13. Introduction
    4. Features and Platform
    Setting Privacy
    Integrate with the other social network
  • 14. Introduction
    4. Features and Platform
    Platform: MyCube Vault
    Unique
    • Making on-demand or automated backups of online content
    • 15. Being able to store them securely on the hard drive.
    Social
    • Functional social system
    • 16. Interest centricity
    • 17. Social search
    • 18. Web 3 = new generation of information system
  • Introduction
    5. SWOT analysis
  • 19. Introduction
    6. Visions of future and Conclusion
    "MyCube'svision is to give users complete
    control of their online lives,"
    by Johan Stael von Holstein, MyCube CEO
    Conclusion
    • MyCube is very new and it has potential to become new social market in future.
    • 20. MyCube needs time and efforts to complete itself
    • 21. Some users might consider MyCube as normal social network like Facebook or Myspace, some might think MyCube is new form of social media interface where people can gather, buy and purchase information and stuffs. It all depends on each user’s purposes and needs.
    • 22. MyCube doesn’t really fight in one market with Facebook or Google. It created it own market where most of users of MyCube would be users of Facebook and Google.
    • 23. Summer 2011, MyCubestarted recruited internship for MyCube Digital Academy, which attracted thousands applications from high school and college students from all over the world. It could be considered as very excellent marketing strategy when first launching MyCube into market. ( within 1 month ~ 15 000 Applications from over 50 countries)
    • 24. We will look forward to seeing how MyCube would develop in future.
  • Introduction
    • http://www.labnol.org/internet/web-3-concepts-explained/8908/
    • 25. http://news.mycube.com/
    • 26. http://beta.mycube.com/
    • 27. http://www.mycube.com/charter.html
    • 28. http://www.fastcompany.com/1754416/what-if-facebook-paid-you-for-your-data
    • 29. http://articles.cnn.com/2010-05-13/tech/facebook.delete.privacy_1_facebook-users-privacy-settings-facebook-friends?_s=PM:TECH 
    • 30. http://www.finsmes.com/2011/05/mycube-raises-8m-funding.html
    • 31. http://www.labnol.org/internet/web-3-concepts-explained/8908/
    • 32. http://www.thelocal.se/29008/20100915/
    • 33. http://www.wildberry.sg/2010/10/social-exchange-platform-digital-marketplace-will-mycube-work-in-reality/
    • 34. http://blog.mycube.com/?p=78
    • 35. And many other articles
    8. References