http://bit.ly/1gGdjxQ
More and more people are turning to Social Media to increase sales, traffic and revenue but the fact remains that many people fail. Why? Well, there are a number of reasons social media campaigns are not successful. Below I address the ones I feel are the most relevant.
4. 1. No vision
If you were starting your own company one of the first things you
would do is to set a vision. Success in social media is no
different. What is it that you want to accomplish, to achieve?
5. 2. No clear strategy
Many people treat social media like hit or miss…kind of like
throwing spaghetti on the wall to see what sticks. You’ve created
your vision but how are you going to achieve it? You must be
specific and diligent in the development and implementation on
your social media strategy.
6. 3. Too Many Platforms
There are hundreds of social media platforms that exist today,
you only need to focus on one! I see so many people trying to
manage profiles on so many sites that the information just
doesn’t seem well thought out becomes very inconsistent. It’s
not going to hurt you if you focus on just one, at least to begin
with. Build a following and then try something else.
7. 4. Not Consistent
Many create a social media profile, update it with a few times
and then forget it. I call the hit it and quit it syndrome. It’s like a
relationship, you have to nurture it and be present. If someone
goes to your Facebook Fan Page and sees you post an
interesting article and then revisit’s your page and sees that you
haven’t posted anything for weeks they may not be inclined to
check your page out anymore. Develop a publication schedule
that includes when you will post to your chosen social media
platforms and stick to it.
8. 5. Lack sociability
Think about it…the name social media. What is the key word?
Of course, it’s social. Then why do many people just create
these mundane posts. Updates should be engaging…not only
that, you should use your posts to communicate with your
followers and potential customers and build a relationship with
them. Create posts that will get people talking and when
someone does comment, make sure to respond.
9. 6. No analytics
Too many marketers put stuff out there, they don’t look at
analytics to see how many people are reading the posts, which
ones they look at, which ones they don’t…which ones are
getting high response rates, which ones are not. If you are not
analyzing your social media platforms then you could be wasting
valuable time. Use HootSuite to post and track results.
10. TAKE ACTION NOW
If you want to learn social
media strategies to make
money online, click the link
below
http://bit.ly/11YWRmi