Presented in Dr.VNBRIMS Thane

12. SWOT ANALYSIS

15. STPD ANALYSIS

21. Porters Five forces Model

24. Price 1) Full Body Traditional Thai Massage (Dry Therapy) 30 min - Rs. 900 60 min - Rs. 1600 90min - Rs. 2250 120 min- Rs. 2600 120 min + Herbal ball compress- 3200 2) Full Body Aromatherapy Massage ( Oil Massage) Starts with 60 min - Rs. 1900 & Ends at 120 min + Herbal Ball Compress - 3800

26. 5) Thai Herbal Compress Therapy - Rs. 2100 6) Therapy Combinations 60 min Thai + 60 min Aroma Therapy - Rs. 3200 60 min Aroma Therapy + 60 min Foot Reflexology - Rs. 3200 7) Body Scrubs: ( Raw Sugar Polish) - 60 min - Rs. 2250 8) Body Scrubs : ( Lemon Salt Glow) - 60 min - Rs. 2250

27. 9) Body Wraps: (Dead sea Masque) - Rs. 2600 10) Body Wraps: ( Whitening Body Masque) - Rs. 2600 11) Facials : ( Wipe away the years) - Rs. 3800 12) Manicure: Rs. 550 Pedicure : Rs. 650 Both: Rs. 1000 13) Facials ( Luxury ) - Rs. 3800 14) Facials Refine - Rs. 3200

28. Promotion Silver membership card Gold membership card 50% Discount on four working days Adds in newspapers Distribution pamphlets thro. Local newspaper vendors

32. Process Reaching the Spa Relaxing for sometime Service is provided Provide Refreshments Feedback is taken Taking Appointment

35. SERVICE BLUEPRINT

36. Escort client to seat Move to conditioning area Bath

37. Massage Therapy Quality of Massage Quality of herbs used Script for refreshments Conversation with client Maintain Refreshment Offer Refreshment

40. CONCLUSION