2. How have online media developed?
This is a phonograph. Also known as a record player or gramophone. It was
invented in 1877 by Thomas Edison. It is a device that has had common use for
reproducing sound recordings. When it was first developed, it was used to
record and reproduce sounds. Edison's was the first to be able to reproduce
the recorded sound.
Alexander Graham Bell's Volta Laboratory made several improvements in the
1880s, including the use of wax-coated cardboard cylinders, and a cutting
stylus that moved from side to side across the record.
Emile Berliner then initiated the transition from phonograph cylinders to gramophone
records. These were flat, double-sided discs with a spiral groove running from the outside
edge to near the centre. Other improvements were made throughout the
years, including modifications to the record player and its drive system, the needle and
stylus, and the sound and equalization systems.
The cassette tape or simply tape, is a magnetic tape sound
recording system. It was designed originally for dictation, but
improvements in reliability led the Compact Cassette to supplant
the Stereo 8-track cartridge. The mass production of compact audio
cassettes began in 1964 in Hanover, Germany. During the 1980s, the
cassette's popularity grew further as a result of portable pocket
recorders and high-fidelity players, such as
Sony's Walkman (1979), which used a body not much larger than the
cassette tape itself, with mechanical keys on one side, or electronic
buttons. It was used to play a cassette .
3. The compact disc or CD was introduced in the year 1982. There wasn't a single
person who invented it, as it was a group of people who worked together to
create it. They were however introduced in Japan.
In 2001 Apple created the iPod. This was one of the
biggest hits in music media. It grew in great popularity
and since then, 14 different versions have been made.
They all have unique differences and feature in different
ways.
The iTunes Store was first launched on April 28, 2003. Apple’s idea was to
provide a virtual store where people can buy and download digital music
on-demand. Initially, the store only hosted 200,000 tracks and only Mac users
were able to buy and transfer music to the iPod. PC users had to wait until
October 2003 for the release of the Windows version of iTunes. Today, the
iTunes Store is the largest seller of digital music in the U.S. and has sold over
10 billion songs
Why buy music online?
Buying music online is cheaper, more convenient and very quick. Hardback CDs take up a lot of
room and if you want the music on your iPod it has to be converted onto iTunes anyways. ITunes is
available 24 hours a day, 7 days a week and if downloaded from an iphone, it will be straight on your
device in seconds.
4. The Music Industry
The biggest industry that has been impacted by the emergence of the new media and internet is the
music industry. It has taken advantage of the digital technologies available and has changed to alter
to the consumers taste.
Internet has increased all over the world.
Napster is an online music store and a Rhapsody company. It was originally founded as a file sharing
service. It was estimated that by October 2000, Napsters software installed 30% of all pc sharing
worldwide, and it continued to grow. Some researches showed that the average users in March
2001, were spending their time using Napster rather then any other music related website.
The music industry is still facing the challenge of how to adapt to new technologies and media.
YouTube remains one of the key institutions to music promotion and networking relevant links to its
audiences. YouTube provides a way for major record labels to distribute and promote artists across the
globe. It is also a cost effective way for musicians to get their music heard and shared. Artists such as
Jessie J and Justin Bieber were founded on You Tube and it has been a massive starting point for their
successful careers. It is also an institution which allows users to explore YouTube as a social network
rather than just as a simple video base. Artists can engage with their fans and vise-versa listening to
feedback and opinions of the viewing audience.
5. Here is a useful link to a video about
music in the online age. It explains how businesses have become more
successful and how acts can take more
control of their own destiny. It also states how
the consumer relies generally on the courier to
help guide them to what's good and what's
useful.
Music is a free for all online which is great, but
can also have its issues. Musicians are trying to
get their music out there, but it isn't always what
the consumer wants.
http://vimeo.com/35015678
The people we see in the videos are an amazing
group of young people that are experimenting
with technologies giving very interesting end
products. With technologies such as Photoshop
and after effects, footage can be fused together
to create new products very easily.
Music blogs had a small community of people
who had no central place. They bring together
postings of blogs worldwide. Its the filter of the
filter and you can find music that people across
the world are listening too.
There's so many artists out there that create a
lot of opportunities and opens the doors for
many acts.
6. Across the Platforms...
From Radio-TV-Online
As we already know, the music industry has had a rapid change over the years. Even mobile
phones now hold apps where YouTube and other sharing devices can be downloaded for FREE
and music can be listened too anytime and anywhere.
The Positives of Music in the Online Age
- Easy and quick
- Many different sharing sites
- Wider audiences are achieved
- Greater variety of music
- Greater connectivity as interactive comments are very becoming the norm
- Sites such as iTunes are available 24 hours a day, 7 days a week
- Can be accessed wherever and whenever
- Old music has been converted into new and effective ways
- Sites gives new platforms where artists can be discovered. For example, YouTube
7. The Future of the Music Industry
For years, the music industry has, in the words of Bonnie Tyler, been holding out for a hero. For the
industry, this certain ’hero’ must come up with an idea that is good enough to tempt fans away
from the illegal file sharing sites, whilst making money for artists and song writers.
The young generation are prepared to pay monthly bills for mobile phones and broadband, so
why not music?
I found a website where Bob Lefsetz explains the future of the music industry and the mistakes that
new acts should avoid.
http://www.hollywoodreporter.com/news/bob-
lefsetz-music-industry-lefsetz-letter-288217
