Crash course on creativity submission 2   20121101
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Crash course on creativity submission 2 20121101

on

  • 598 views

 

Statistics

Views

Total Views
598
Views on SlideShare
289
Embed Views
309

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 309

http://venture-lab.org 304
http://www.venture-lab.org 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Crash course on creativity submission 2 20121101 Presentation Transcript

  • 1. A Crash Courseon Creativity IKEA CHA’S Sunday Market TCDC BACC Hainan Lor Mee Are You Paying Attention? Presented by Charlie, Oct 2012 http://venture-lab.org/creativity/view_profile/115329
  • 2. How can we survive a store?
  • 3. 6 Stores.14 Rules.
  • 4. Let’s take a look.
  • 5. Rule 1 : Notice the logoDon’t be dazzled by the beautiful color.
  • 6. Color SchemeIKEA - Beijing
  • 7. Color SchemeCHA’S RESTAURANT - Shanghai
  • 8. Color SchemeTCDC - Bangkok
  • 9. Color SchemeHAINAN LOR MEE - Penang
  • 10. Color SchemeBACC - Bangkok
  • 11. Color Scheme Something else can also indicate the store.Sunday Market - Chiang Mai
  • 12. “Yeah Yeah, I noticed the logo, then what?”
  • 13. Rule 2 : Never StopThe store will try their best to make you stop, then stay.
  • 14. They will provide food and drinks with free refill.IKEA - Beijing
  • 15. Cute dog is also a useful bait. Don’t look into their eyes.Sunday Market - Chiang Mai
  • 16. or... Put an eye--catching hanger outside the store.Sunday Market - Chiang Mai
  • 17. Rule 3 : Do some researchSuccess favors the prepared mind.
  • 18. Make sure your time is enough.IKEA - Beijing
  • 19. Check out the menu first .IKEA - Beijing
  • 20. It will help you decide whether or not entering the store.BACC - Bangkok
  • 21. Or what to order.CHA’S RESTAURANT - Shanghai
  • 22. Or the themeTCDC - Bangkok
  • 23. Rule 4 : Find out the layoutVisiting a store is like going through a maze.
  • 24. BACC - Bangkok
  • 25. IKEA - Beijing 25
  • 26. Sunday Market - Chiang Mai
  • 27. Rule 5 : Explore with curiosityProduct display is an art.
  • 28. They will keep the low-price product within your arms’ reach.IKEA - Beijing
  • 29. Or hanging in the window to stir up stir your desireHAINAN LOR MEE - Penang
  • 30. They’ll place the delicious food in a fancy wayCHA’S RESTAURANT - Shanghai
  • 31. Or in a scary way...Sunday Market - Chiang Mai
  • 32. Rule 6 : Stay away from the tagPrice tag is one of their best tools.... to teasing you.
  • 33. Pay attention to the price tagSunday Market - Chiang Mai
  • 34. It can be in any forms.HAINAN LOR MEE - Penang
  • 35. There are a lot of clues to the productIKEA - Beijing
  • 36. Especially those in yellow...IKEA - Beijing
  • 37. Rule 7 : Try before you buyThey will allow you to do anything before purchasing.
  • 38. To try it...IKEA - Beijing
  • 39. To experience it...IKEA - Beijing
  • 40. To put it on...Sunday Market - Chiang Mai
  • 41. To taste it...Sunday Market - Chiang Mai
  • 42. Rule 8 : Don’t take photosThey’ll provide funny stuffs to seduce you posting on twitter orfacebook.
  • 43. A big doll...BACC - Bangkok
  • 44. Some useless gadgets...IKEA - Beijing
  • 45. A guest book...TCDC - Bangkok
  • 46. Rule 9 : Walls could talkThe walls know more than you can imagine.
  • 47. BACC - Bangkok
  • 48. TCDC - Bangkok
  • 49. IKEA - Beijing
  • 50. Rule 10 : People mattersYou should never enter an empty store.
  • 51. HAINAN LOR MEE - Penang
  • 52. IKEA - Beijing
  • 53. Rule 11 : Signs could save your lifeWhat you see is what you get.
  • 54. ToiletIKEA - Beijing
  • 55. If anything happens.... Find the way out.IKEA - Beijing
  • 56. Fire AlarmIKEA - Beijing
  • 57. Where are you?IKEA - Beijing
  • 58. Rule 12 : It’s more than a storeNot only do they sell product, they sell dreams.
  • 59. “It’s our home...” - It can also be yours.IKEA - Beijing
  • 60. “See how great we are?”Sunday Market - Chiang Mai
  • 61. Rule 13 : Package is a plusWe love the product...especially when put in a pretty bag.
  • 62. cupsSunday Market - Chiang Mai
  • 63. bagsHAINAN LOR MEE - Penang
  • 64. casesBACC - Bangkok
  • 65. bagsTCDC - Bangkok
  • 66. Rule 14 : Line up in the shorter queueChecking out should be fast and painless.
  • 67. How long will it take?IKEA - Beijing
  • 68. The cashier should be the easiest place to find.CHA’S RESTAURANT - Shanghai
  • 69. Thanks