1. A Crash Course
on Creativity
IKEA
CHA’S
Sunday Market
TCDC
BACC
Hainan Lor Mee
Are You Paying Attention?
Presented by Charlie, Oct 2012
http://venture-lab.org/creativity/view_profile/115329

2. How can we survive a store?

3. 6 Stores.
14 Rules.

4. Let’s take a look.

5. Rule 1
: Notice the logo
Don’t be dazzled by the beautiful color.

6. Color Scheme
IKEA - Beijing

7. Color Scheme
CHA’S RESTAURANT - Shanghai

8. Color Scheme
TCDC - Bangkok

9. Color Scheme
HAINAN LOR MEE - Penang

10. Color Scheme
BACC - Bangkok

11. Color Scheme
Something else can also indicate the store.
Sunday Market - Chiang Mai

12. “Yeah Yeah, I noticed the
logo, then what?”

13. Rule 2
: Never Stop
The store will try their best to make you stop, then stay.

14. They will provide food and drinks with free refill.
IKEA - Beijing

15. Cute dog is also a useful bait. Don’t
look into their eyes.
Sunday Market - Chiang Mai

16. or... Put an eye--catching hanger outside the store.
Sunday Market - Chiang Mai

17. Rule 3
: Do some research
Success favors the prepared mind.

18. Make sure your time is enough.
IKEA - Beijing

19. Check out the menu first .
IKEA - Beijing

20. It will help you decide whether or not
entering the store.
BACC - Bangkok

21. Or what to order.
CHA’S RESTAURANT - Shanghai

22. Or the theme
TCDC - Bangkok

23. Rule 4
: Find out the layout
Visiting a store is like going through a maze.

24. BACC - Bangkok

25. IKEA - Beijing
25

26. Sunday Market - Chiang Mai

27. Rule 5
: Explore with curiosity
Product display is an art.

28. They will keep the low-price
product within your arms’ reach.
IKEA - Beijing

29. Or hanging in the window to stir up stir your desire
HAINAN LOR MEE - Penang

30. They’ll place the delicious food in
a fancy way
CHA’S RESTAURANT - Shanghai

31. Or in a scary way...
Sunday Market - Chiang Mai

32. Rule 6
: Stay away from the tag
Price tag is one of their best tools.... to teasing you.

33. Pay attention to the price tag
Sunday Market - Chiang Mai

34. It can be in any forms.
HAINAN LOR MEE - Penang

35. There are a lot of clues to the product
IKEA - Beijing

36. Especially those in yellow...
IKEA - Beijing

37. Rule 7
: Try before you buy
They will allow you to do anything before purchasing.

38. To try it...
IKEA - Beijing

39. To experience it...
IKEA - Beijing

40. To put it on...
Sunday Market - Chiang Mai

41. To taste it...
Sunday Market - Chiang Mai

42. Rule 8
: Don’t take photos
They’ll provide funny stuffs to seduce you posting on twitter or
facebook.

43. A big doll...
BACC - Bangkok

44. Some useless gadgets...
IKEA - Beijing

45. A guest book...
TCDC - Bangkok

46. Rule 9
: Walls could talk
The walls know more than you can imagine.

47. BACC - Bangkok

48. TCDC - Bangkok

49. IKEA - Beijing

50. Rule 10
: People matters
You should never enter an empty store.

51. HAINAN LOR MEE - Penang

52. IKEA - Beijing

53. Rule 11
: Signs could save your life
What you see is what you get.

54. Toilet
IKEA - Beijing

55. If anything happens.... Find the way out.
IKEA - Beijing

56. Fire Alarm
IKEA - Beijing

57. Where are you?
IKEA - Beijing

58. Rule 12
: It’s more than a store
Not only do they sell product, they sell dreams.

59. “It’s our home...” - It can also be yours.
IKEA - Beijing

60. “See how great we are?”
Sunday Market - Chiang Mai

61. Rule 13
: Package is a plus
We love the product...especially when put in a pretty bag.

62. cups
Sunday Market - Chiang Mai

63. bags
HAINAN LOR MEE - Penang

64. cases
BACC - Bangkok

65. bags
TCDC - Bangkok

66. Rule 14
: Line up in the shorter queue
Checking out should be fast and painless.

67. How long will it take?
IKEA - Beijing

68. The cashier should be the easiest place to
find.
CHA’S RESTAURANT - Shanghai

69. Thanks